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What‟s the Social Grid 2.0?
one degree of separation
= We‟re all just a click away
What‟s Advertising 2.0?
Contextual & Behavioural Targeting
= Ad Relevance
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What‟s Shopping 2.0?
Customer Ratings, Reviews &
Recommendations
= weCommerce
The Code of
the Road
QUALITY
People want cool stuff
ACCESS
Make it easy to find
OPENNESS
Don‟t bullsh*t
CONTROL
Let them play with it
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Enough Already
The 2.0 World is changing the way we do everything!
Interact
Bank
Learn
TravelShop
Evaluate
Find
SearchListen
Watch
Play
Find info
Stay up to date
Meet Communicate
entertain
Date
Work
Lessons Learned
The customer is always right
Your customers are your brand
Customers expect choice and control
WOM is the best form of advertising