This is my design portfolio for a designer position in Australia! Enjoy it! Download my application here: http://files.me.com/borahm/lfah0d

1. google borahm

2. borahm cho
10/19-21 Dalgety St, St. Kilda
VIC Australia 3182
mobil: +61 429 53 5077
email: borahm@borahm.de
birthday: 21.09.1984
place of Birth: Hamburg, Germany
nationality: German
references
Karsten Kühn, Senior Client Director, Landor Associates, +49 40 378 567 24
Michael Rieble, Client Service, form one Gbr, +49 40 855 075 50
Peter Eich, CEO, Toursprung GmbH, +49 173 200 433 3
borahm.de
facebook.com/borahm
twitter.com/borahm
delicious.com/borahm
xing.com/borahm_cho
youtube.com/user/masterborahm
linked.com/borahm_cho

3. I do not see myself as a designer or
artist. I see myself more as a man with
passion for perfection and the ability to
create things that are beautiful. A decade
of work experience has shown me: I am
perhaps not the best designer but the one
with the best eye.

4. Curriculum Vitae
by borahm cho
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Marketing, Toursprung, Constance
Design, form one, Hamburg Projectmanagement
Print-, Packaging- and Interfacedesign,
Conception, Design Design, Die Crew am Bodensee, Constance
Design, Set, Hamburg Conception and developing Websites,
Design, borahm.de, Hamburg Flyerdesign 08/2004 - 04/2006 Print-,Packaging- and Corporate Design
Web-, Print- and Motiondesign,
Conception 04/2003 - 04/2005 09/2006 - 03/2008 01/2009 - 10/2009
04/2000 - 10/2009
09/2005 - 09/2006 10/2006 - 07/2010
B.A.Political Science, Uni Hamburg 03/2008 - 08/2008
B.A. Communication Design, University of Applied Sciences, Constance
Design, Landor Associates, Hamburg
Print- and Corporate Design
Conception, Design, Coordination
Work
Study & Internship

5. Skills
by borahm cho
Printdesign, Photoshop, InDesign
Webdesign, HTML, CSS, CMS, Web 2.0, Dreamweaver
CGI, Cinema 4D
Motiondesign, Flash, Final Cut, After Effects
German
English
Latin
Korean
Communicative
Conception
Coordination
Motivated
0 1 2 3 4 5 6 7 8 9 10
Programs Languages Skills

6. Buena Vista Socialclub A documentary about feelings, people
and music in Cuba. Passionate, hon-
ity and enjoyment unfold. With all
senses one can feel, smell and listen
2008 est, and devoted is the music of the to the lifelong dream Cuba: Buena
CD-Cover Buena Vista Social Club. This com- Vista Social Club. In the new booklet
pletely new designed Special Edition you can learn more about the his-
Study comprises this wonderful music in tory of Cuba, the musicians and the
a handcrafted cigar box, which is music. A remembrance and tribute to
outside provided with a pattern of memorable moments with the Buena
tobacco and cigar paper. And once Vista Social Club.
opened, the music, the scent of vital-

7. erste Gehversuche mit cinema 4d. bei dieser arbeit ging es in erster linie darum, dass Programm kennenzulernen und damit zu experi-
mentieren.
Louis
2007
CGI
Study
My first CGI project. In order to learn
more about Cinema 4d, I designed
the robot Louis and experimented
with textures, shapes and renderings.

8. Binder
2007
Advertising
Work
A job advertisement based on a
modular system had to be developed
for the company Binder. Different
templates, guidelines for the selec-
tion of photos and formattings have
been defined. The ad shows young
people, the dream of a career, talent,
the look forward and the next job at
www.binder-karriere.de.

9. Flyerwall
2002-2004
Advertising
Work
Drunk, with a girl in my arm and a
glass, half-full of Vodka Red Bull,
I got to talk to Eventagentur Set
in Hamburg during a party in the
Banque Nationale, after a turbulent
start, I worked two years for money,
party and alcohol. These were good,
creative years, and I gained my first
experiences in the printing field. I
was responsible for the most, from
conception to design right up to the
completed print product. I learned a
lot about the creation of print prod-
ucts, special formats, special colors,
the preparation of print data and
direct customer contact.

10. Dresdner-Bank
2008
Website
Work
During my internship period at
Landor Hamburg, I worked in the
corporate identiy department and
was among others responsible for the
Dresdner Bank. It is the third-largest
bank in Germany, which was acquired
by the Commerzbank during the
banking crisis.
The Dresdner Bank was struggling
with CI guidelines which were not
applied consistently. These were on
display in every branch, several hun-
dred pages long, which were difficult
to update, to amend or to correct.
The aim was an intranet site for
employees / agencies with all the
relevant information and data of
the corporate design of the Dresd-
ner Bank. Thus, we developed an
ideal way from an offline to an online
product. Through my expertise with
the medium web and digital media, I
was the mainly responsible designer,
conducting the processes and directly
communicating with the customer.

11. Mathouse Booking
2009
Website
Work
Trendy, stylish and modern. Such was
the customerís request for a new de-
sign and it was implemented this way.
A Joomla CMS with various modules,
such as an artist database, events,
newsletter and tour dates are lodged.

12. Bodyandwear.com
2008
Website
Work
An underwear shop for men and
women with all prestigious brands
like Bruno Banani, Calvin
Klein, Diesel, Armarni, Falke, etc. I
was responsible for conception, de-
sign, implementation and customer
contact. The homepage is split into
a section for men and women and is
providing various ways to navigate for
the customer. He can either browse,
view offers, search for brands, or go
directly to the size, style, color etc.
This webshop has been very success-
ful and is subsisting.

13. The Morrow
2007
CD-Cover
The MorrowMorrow
The
Study Gattaca Gattaca
The CD cover for the song shows the The MorrowMorrow
The
Gattaca Gattaca
hour of birth, the moment of awaken-
ing and curiosity. Slowly the music The MorrowMorrow
The
escalates, from mysterious depths Gattaca Gattaca
the string instruments are harmoni-
The MorrowMorrow
The
ously resounding and are getting Gattaca Gattaca
louder from bar to bar. Four different
CD covers are displaying an awak-
ening in modern times, in new and
mysterious worlds of music.
The MorrowMorrow
The
Gattaca Gattaca
The MorrowMorrow
The
Gattaca Gattaca
The MorrowMorrow
The
Gattaca Gattaca
The MorrowMorrow
The
Gattaca Gattaca

14. Pursonic
2008
Website
Work
Big clunky loudspeakers which no-
body wants to see? Does this sound
familiar? Pursonic is offering flat
loudspeakers that can be ideally in-
tegrated into the setting, on any wall
or ceiling. The design is kept mod-
est and simple. On the homepage an
animated flash intro is illustrating the
function of the flat loudspeakers.

15. Aviators Choice
2009
Website
Work
Aviators Choice offers high quality
leather flight jackets for men and
women. For the new collection of
Aviators Choice, I developed a new
website for the products and a new
photographic style.

16. Skylark The product photos for the ultra-light
Skylark, which is located in the upper
2009 price segment, were taken in a rustic
Productpictures setting, which shows a beautiful
contrast to the special varnish. High
Work quality and perhaps as early as now a
myth among aviators.

17. Skylark The product photos for the ultra-light
Skylark, which is located in the upper
2009 price segment, were taken in a rustic
Productpictures setting, which shows a beautiful
contrast to the special varnish. High
Work quality and perhaps as early as now a
myth among aviators.

18. Skylark The product photos for the ultra-light
Skylark, which is located in the upper
2009 price segment, were taken in a rustic
Productpictures setting, which shows a beautiful
contrast to the special varnish. High
Work quality and perhaps as early as now a
myth among aviators.

19. Aviators Choice
2009
Productpictures
Work
For the new fashion collection I de-
veloped an entirely new photographic
style. The plane jackets, which are
made of genuine leather, are here
hanging on a gambrel, true to the
motto: only this product and nothing
else!

20. HUNDESALOON
Uhlenhorst
Hundesaloon
2006 Tatjana Wellmann · Grillpatzerstraße 26 · D-22085 Hamburg
Corporate Identity Herrn
Borahm Cho
Polziner Straße 38
22147 Hamburg
Work
GUTSCHEIN HUNDESALOON UHLENHORST
Hamburg, 17.04.2006
Shortly before beginning my studies, Sehr geehrte Damen und Herren,
I developed a small CI for a dog sa- esed ex el ing ex eum at lan vullaortio do consequatet, corem veliquam delendio odolortie con
vercil ut do commy nulla facip et et lore faccumsandip el enibh eu faciduis auguerostie venim
loon in Winterhude, Hamburg. zzriuscillum zzrit, commodionum volutet autate velendignim quatum nummy nulput wisim il ut
iliquip suscili quiscing ex et et ate tat niam elessim nullam ipis ea conullaore faciliquam, con-
It includes letterhead, business sequam dolut praestis alit praese feu faciliqui blan heniat nulpute coreet irit exerostisim amcor
in ut utat vero odit, sis dolenibh enisl ilissenibh er augait amconsecte diat ipit lut nullam, corper
cards, coupons, and postcards. It is a Gutschein im Wert von im Hundesaloon Uhlenhorst
small but fine shop.
am quipit dolesseniam quat, consenibh erillum at lum diat in ea aliquisi tatismodigna consent
praesequisim num vent nonsequisl dolesent lum vel iril dolenim vulla feu feum nos nos autem 40€
nummodo lendrer aliquamet ametumsandre eu faccum dolore velenisit ipsum zzriusc inism Tatjana Wellmann Grillpatzerstraße 26
od igniam zzrilla feuguer cipisisit lut dolorper inciduipit autpat lor si tat praesendio od dolut lute Inhaberin D-22085 Hamburg
tio odi tie et velit euisl ipsumsandre dunt loborer ostrud el ipis num ipisl essit vel eu feugait es-
HUNDESALOON fon 040.22 00 832
sissed ming et am, vel estinibh eugait ad del ulla facilisisl ute erci exero con utem Uhlenhorst
zzriure dipit www.www.hunde-salon.com · info@hunde-salon.com fax 040.22 00 833
Urem nim iliquam coreet lore feugiamet, velisl ulla faci ercidunt il init praestrud eum do dolor
susto commodi amcoreet ipit, vel utem zzril eliquatis dionsequat lobor sim velismo dolortio
consendigna adio dolobor sustie del in etum ad eu feuis at praessis doloreet lam, conse do enim
illa facilit, sed tio dolor si.
Mit freundlichen Grüßen
Tatjana Wellmann
Tatjana Wellmann
Grillpatzerstraße 26 · D-22085 Hamburg
fon 040.22 00 832 · fax 040.22 00 833 · website www.hunde-salon.com · mai info@hunde-salon.com
Bank Hamburger Sparkasse · Blz 200 505 50 · Kontonummer 1261120792
HUNDESALOON HUNDESALOON
Uhlenhorst Uhlenhorst
HUNDESALOON
Uhlenhorst
fon 040.22 00 832 Tatjana Wellmann Grillpatzerstraße 26
fax 040.22 00 833 Inhaberin D-22085 Hamburg
HUNDESALOON HUNDESALOON
Uhlenhorst Uhlenhorst
www.www.hunde-salon.com · info@hunde-salon.com

21. Für den markenlaunch von »hunter Smart« emtwickelten wir für diverse Spielzeugverpackungen layouts, die auf verschiedensten
verpackungsgrößen und Formen passen sollten.
S S
Hunter Smart
S
Smart Soft Brush Smart
Fell-Zupfbürste | Fur grooming brush Perlon Brush Smart
Bürste mit Perlonborsten
Brush with nylon bristles Perlon Brush
2006 Bürste mit Perlonborsten
Brush with nylon bristles
Packaging D Bürste mit Perlonborsten
Die Bürste mit Perlonborsten aus dem
F Brosse à picots en perlon
La brosse à picots en perlon de HUN-
Sortiment HUNTER SMART eignet TER SMART convient parfaitement
sich gut, um Staub aus dem Fell zu pour brosser le poil et retirer la pous-
bürsten. Die festen, jedoch sanften sière. Les picots rigides mais doux
Borsten holen feinsten Staub aus dem malgré tout enlèvent les poussières
Work
Fell und bringen dieses zum Glänzen. fines du poil et le font briller.
GB Brush with nylon bristles ES Cepillo con cerdas de perlón
The brush with nylon bristles from El cepillo con cerdas de perlón de la
the HUNTER SMART assortment is gama HUNTER SMART resulta idóneo
well suitable for brushing dust from para eliminar el polvo del pelo. Las
the fur. The sturdy but gentle bristles cerdas rígidas, aunque suaves,
pull the finest dust from the fur and eliminan el polvo más fino del pelo y
Hunter Smart is affiliated with the make the fur shine.
• geeignet für Hunde, Katzen,
le conceden un hermoso brillo.
I Spazzola con setole in perlon
Pferde und Nager La spazzola con setole in perlon
company Hunter, which offers high
• suitable for dogs, cats, horses
and rodents del programma HUNTER SMART è
• convient pour les chiens, particolarmente adatta a spazzolare
les chats, les chevaux et les
rongeurs
via la polvere dal pelo. Le setole, forti
quality products for dogs and cats.
• ideales para perros, gatos, ma delicate, tolgono anche la pol-
caballos y roedores vere più fine dal pelo e gli ridonano
• adatti per cani, gatti, cavalli
e roditori lucentezza.
• geschikt voor honden, katten,
Leashes made of nappa leather, etc.
paarden en knaagdieren NL Borstel perlonborstel
• подходят для собак, кошек,
лошадей и грызунов De HUNTER SMART borstels met
perlonharen zijn goed geschikt om
het stof uit de vacht te borstelen.
are part of the standard program. In
De vaste, maar zachte haren halen
het fijnste stof uit de vacht en zorgt
voor een mooie glans.
addition to Hunter Classic, a young RUS Щетки из перлона
Щетки со щетиной из перлона из
ассортимента HUNTER SMART удобны
для удаления пыли из шерсти.
brand was to be launched, which Жесткая и одновременно мягкая
щетина удаляет самую мелкую пыль
из шерсти и придает ей блеск.
appears more affordable and more
casual: Hunter Smart. During my
time at form one I designed various
packagings for Hunter Smart. Smart Perlon Brush
Bürste mit Perlonborsten
Brush with nylon bristles
Empf. LVP � 7,99
www.hunter-smart.com S | 98735
Hundespielzeug | Dog toy
Smiley Goodie Ball
D Smiley Goodie Ball I Smiley Goodie Ball
Mit diesem Ball haben Hunde ihren Spass! Der Ball kann mit Snacks Con questa palla sì che i cani si divertono! La palla può essere riem-
befüllt werden und rollt mit Hilfe einer Batterie kreuz und quer. pita con snacks e, grazie alla batteria, rotola qua e là. Attraverso
Durch die kleine Öffnung fällt ab und zu ein Leckerbissen heraus, una piccola apertura ogni tanto fuoriesce un bocconcino prelibato
rollt und rollt un
damit wird das Interesse des Hundes garantiert geweckt. Die risvegliando così sicuramente l’interesse del cane. L’apertura può
u nd dr
Öffnung ist variabel einstellbar, so dass die Ausgabe der Snacks essere regolata in maniera variabile in modo che l’emissione degli
lt
gut kontrolliert werden kann. Der Smiley Goodie Ball wird inklusive snack possa essere controllata facilmente. La Smiley Goodie Ball
Batterien geliefert. viene fornita con las batterias inclusas.
ol
oll
r
tu
nd
GB Smiley Goodie Ball NL Smiley Goodie Ball
nd r
nd rollt u
Dogs have fun with this ball! The ball can be filled with snacks and Aan deze bal beleven alle honden plezier! De bal kan worden gevuld
rolls around using a battery. From time to time a snack falls out met snacks en rolt met behulp van een batterij overal heen. Af en
ollt überall
through small openings and thus the dog’s interest is guaranteed to toe valt een snack uit de kleine opening waardoor de belangstelling
be awaken. The opening can be variably set so that the release of van de hond gegarandeerd gewekt wordt. De opening is variabel
the snacks can be well controlled. The Smiley Goodie Ball is delivered instelbaar, zodat de dosering van de snacks goed kan worden gecon-
o llt u
including the batteries. troleerd. De Smiley Goodie-bal wordt inclusief batterijen geleverd.
RUS Дикобрази
dr
F Smiley Goodie Ball
hin
Les chiens adorent cette balle! La balle peut être remplie de nourriture Собаки с удовольствием играют этим мячом! Мяч можно заполнить
un
et roule dans tous les sens à l’aide d’une pile. Une friandise s’échappe снеками, а катается он благодаря тому, что в него встроена батарейка.
de temps à autre par l’ouverture afin de stimuler l’intérêt du chien. Через небольшое отверстие снеки время от времени вываливаются
L’ouverture est réglable afin de pouvoir bien contrôler la sortie de la из мяча, что гарантировано поддерживает интерес собаки к игрушке.
nourriture. La balle Smiley Goodie est fournie avec des batteries. Размер отверстия можно регулировать, так что можно хорошо
контролировать то, как часто собаке достаются снеки. Мяч «Смайли
ES Smiley Goodie Ball Гуди Болл» продается вместе с батарейкой.
¡Con esta pelota su perro se lo pasará en grande! La pelota puede
rellenarse con comida y rueda por todas partes con ayuda de mit Batterien befüllbar mit Snacks
una pila. A través del pequeño agujero cae de vez en cuando una batteries included refillable with snacks
Smiley Goodie Ball Smiley Goodie Ball Smiley Goodie Ball
golosina, la cual ayuda a despertar el interés del animal por el juego. les batteries ont inclus peut être fourré de nourriture
baterías incluidas se puede rellenar con comida
La apertura se puede ajustar de forma variable, para poder controlar
batterias inclusas riempibile con snack
bien la cantidad de comida que debe caer. La pelota Smiley Goodie batterijen inbegrepen kan met snacks worden gevuld
Hundespielzeug | Dog toy Hundespielzeug | Dog toy Hundespielzeug | Dog toy se suministra con las baterías incluidas. вместе с батарейкой мяч можно заполнить снеками
Smiley Goodie Ball
Hundespielzeug | Dog Toy
Empf. LVP � 13,90
www.hunter-smart.com 98648

22. Flashlayer
2006
Flash
Work
In 2006 Flash Layer was still a new
and barely used advertising medium,
so I developed attractive flash lay-
ers for testing purposes for Vodafone
and Toyota. Animated flash layers are
suffusing the website, which can be
used more disruptively, but also more
interesting than previous banners.
The Vodafone layer shows a para-
chuter, who goes flying from the top
of the screen, advertising the new
Vodafone Home: making phone calls
anywhere.
The Toyota layer starts with engine
sounds, runs through the banner,
then tearing the webpage in half and
is advertising for a test drive with the
new Toyota.

23. Dresdner Bank
20068
Advertising
Work
For the new brochures of the Dresd-
ner Bank we developed and imple-
mented a new photographic style
at Landor. Corresponding types of
Vermögen aufbauen Vermögen planen Unternehmensgründung
customers for the respective leaflets & vermehren & gestalten & Erfolg
and segments of the Dresdner Bank. Wie Sie schon in jungen Jahren die Voraussetzungen
für nachhaltigen Wohlstand schaffen.
Unser Angebot für vermögende Kunden.
Wie Sie Ihr eigenes Unternehmen gründen und zum Erfolg führen.
Geld & Liquidität Geschäftliche Finanzen Sparen & Anlegen
Warum Sie bei der Dresdner Bank die richtige Basis
für Ihre täglichen Bankgeschäfte finden.
planen & gestalten Wie Sie Ihr Geld für sich arbeiten lassen können.
Wie Sie als Unternehmer, Freiberufler oder Selbstständiger
noch erfolgreicher werden.

24. 100% domaine de Cazaban
die umsetzung
EVENTS
Guillaume
d’aquitaine
Le mendiant
LE PLAISIR 27|09|2009
DES SENS
Jaufré
rudel
La Frégate La Sérieuse
14|10|2009
Conon de
Béthune
La mort du loup
DomAINE 27|09|2009
DE cAzAbAN
borahm Cho KommuniKationsprogramme | prof. Judith m. grieshaber | Ws 08/09 | bKd | htWg Konstanz
Le Plaisir Des Sens Enjoyment with all senses. For
the young viniculturist ClÈment in
2009 France, I developed a new CI. The
corporate identity grape leaf serves as CI element,
showing in different colors the vine-
Study yard, the emotions and the different
areas. He is young, not a classic
viniculturist, but successful, and
therefore also an a typical design for
a vineyard.

25. O2 In the main module interface design
Simon Cipa and I developed a new
poster, which responds to the move-
ment of the passers-by, picks up the
2009 advertising opportunity for existing current campaign of O2 and provides
Interface Design and new customers of the mobile the opportunity to paint on the poster
phone operator O2 Germany. How with a mobile phone. Once saved, it
Study can we advertise with a new medium can be rated on the community page
targeting existing and new custom- and sent. Next time it will perhaps
ers at the same time? Making the occur again, interactively on one or
brand come alive? At the outside wall the other poster.
of a shop, we installed an interactive

26. Soundloop
2006
Flash
Study
During the first semester with a self-
chosen 10 second loop and any form,
we had to create some kind of cho-
reography with flash. It was designed
as an infinite loop, interacting with
the music.