Finding Success with Social Media Optimization
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This document provides tips for non-profits to find success using social media. It recommends that organizations remember their goals for using social media, such as research, relationship building, reputation management, and fundraising. It also suggests catering content to specific audiences across different social media platforms. Additionally, the document advises experimenting with social media to enhance programs, address immediate needs, improve the organization, and try new approaches, then analyzing results. The overall message is that non-profits can benefit from thoughtful, community-focused use of social media.
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Finding Success with Social Media Optimization
- 1. Finding Success in Social Media By Danielle Brigida National Wildlife Federation
- 2. Danielle Brigida @starfocus or @NWF | brigidad@nwf.org Learning about the environment is fun!
- 4. Remember Why You’re There • Research • Build Relationships • Improve Reputation • Issue Awareness • Driving Traffic • Actions • Fundraising
- 5. So How Do We Use Social Media? Like (Mad) Scientists! br3akthru
- 6. We Cater to Audiences We have both regional and program pages
- 7. Across the Country @NWFCalifornia @NWFTribalLands @NWFPacific @OurPublicLands @NWFalaska @TXwater @restorewetlands
- 8. We Use Yammer and Facebook to Collaborate
- 9. Form Mutualistic and Symbiotic Relationships! Photo by James Jordan, Flickr
- 10. Content Lifespan Social Informal Right Now Blog Posts News Articles Features Formal 3 years from now Evergreen Content
- 11. Make it Easy to Share Your Content
- 12. Let your content give context to your work
- 13. Ways We Experiment • Enhance Programs • Address Immediate Needs • Self Improvement • Try New Things
- 14. Enhancing Programs: Wildlife Watch www.nwf.org/wildlifewatch
- 17. Wildlife Watch on Foursquare www.nwf.org/foursquare
- 18. We can address critical needs:
- 20. Turn troubles…
- 21. Into success!
- 22. Learn from the community @klsnature
- 23. Try new things
- 24. We’re working to connect the dots
- 25. By creating a complete picture of our constituents
- 26. Keep track of interactions
- 27. Celebrate the little victories!
- 28. But then we share our experiences and analyze
- 29. “You only fail when you miss the opportunity to learn” – Danielle Brigida (maybe)
- 31. Questions? Danielle Brigida Brigidad@nwf.org @starfocus or @nwf
Hinweis der Redaktion
- Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.
- Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.