Facebook counts about 500 million active users, f-commerce seems to be an innovative way to reach your audience among this growing community through your product catalog. But how does f-commerce work exactly? How do I open my store and promote it? How can I provide my fans a pleasant store? How can I increase my number of fans? How can I exchange with them? How can I convert them into buyers? The Boosket team has made for you a best practices guide to help you to establish your store and set up your strategy. There are some points you should prioritize to get the most out of your store.

1. Promote and Sell on Facebook
with
Get the most out of your
Facebook Storefront

2. WHY OPENING A STOREFRONT
ON FACEBOOK?

3. Facebook in figures
Age and Sex distribution
• More than 500 millions active users
+ 45 y.o 13-17 y.o
2,8 millions 3,4 millions
15% 17%
• 50% sign in every day 35-44 y.o
2,9 millions 18-24 y.o
• 1h a day is the average time a user 15% 5,1 millions
spends on 25-34 y.o
5,1 millions 27%
• 1 user has on average 130 contacts 26%
• 90% of buyers trust their relatives’ and
friends’ opinions
Your audience is already on Facebook.
Use the relevant tools to reach it.
Sources : Facebook january 2011 – Médiamétrie december 2010
Create your store on Facebook
with THE f-commerce solution.

4. Fans and Brands
Facebook fan pages gives you the opportunity to aggregate your own community
around your offer, hold a dialog and share with them.
Fans show their support for the company by joining the community. At the same time
they hope to be kept posted and receive discounts and promotions.
They will become your offers’ best advocates : each one can act as a « medium » and
give extra visibility to your offer through their network :
– More than one user out of two feels closer and more receptive to the brand
when he is fan of!
– 84% of them are brand consumers
– 92% would recommend them to their relatives
– 67% spend money more online after getting recommendations from their
online community of friends
– Retail site visitors coming from Facebook have a transformation rate up to three
times.
Sources : econsultancy juin 2009 - Internet Retailer septembre 2010
Create your store on Facebook
with THE f-commerce solution.

5. What is f-Commerce ?
F-Commerce is using Facebook as a platform for
facilitating shares, promotions and executing
sales transactions.
To increase your visibility over Facebook, it’s
important to distance yourself from your
competitors.
Through your catalog, Boosket helps you bring a
valuable content to your Fan Page.
Your objective: convert your visitors into active
fans, and then into buyers.
Credit : creativefeed
Create your store on Facebook
with THE f-commerce solution.

6. What can f-Commerce bring me ?
You already have a retail site
Then f-commerce will be :
– A new and complementary distribution channel
– A corner giving you visibility on a medium that is pulling millions of users daily
– A new way to drive traffic to your website
– A place to organize event sales
– A channel to recruit qualified prospects (email adresses, socio-démographic
profiles, behaving habits …)
– A place to discuss and exchange with your community
You don’t have a retail site
– Opening a shop on Facebook with Boosket will be the simplest, fastest and
100% free way to start selling on the Internet.
Create your store on Facebook
with THE f-commerce solution.

7. USE BOOSKET
EFFICIENTLY

8. Customize your store
Your fans will feel more confident finding
back your brand image on your Facebook
page.
You can customize the header and the
footer, and the color of several elements
composing your store.
Leverage those elements to convey
pertinent information :
– Announce free shipping in your header
– Display a special offer or a marketing
catcher in your baseline
– Link to your website for your fans to
discover more products in your footer
Create your store on Facebook
with THE f-commerce solution.

9. Provide a relevant content
Adapt your catalog to the context: your
community spends a lot of time on Facebook
Private sales -50% but they tend to pay less attention over time.
Suggest a relevant offer featuring interesting
Limited Edition
products (discounts, exclusive offers…). You
may offer to your fans a sample of your
catalog and renew it frequently.
The more your offer will be an event, the
more you will bring your visitors to discover
your store and share it.
Exclusive By default, Boosket shows 9 products per page.
Importing 1000 products displays more than 300
new collection
pages! Don’t lose your customers.
Create your store on Facebook
with THE f-commerce solution.

10. Write a detailed product entry
A f-commerce store must
comply to the same rules of
clarity as an e-commerce one.
Provide a clear title, the most
exhaustive description possible
(materials, sizes, …), avoid
writing in caps and display a
qualified picture of your
product.
A zoom allows a detailled view
of your product, for a maximal
size of 800px by 600px
Create your store on Facebook
with THE f-commerce solution.

11. Highlight your key products
Liven up your store and draw
your visitor’s attention to your
most valuable offer in your
catalog.
You can us a special highlighting
among 4 different ones :
– New
– Best Buy
– Featured
– Sales
and display your discounts.
Create your store on Facebook
with THE f-commerce solution.

12. Make the browsing easier
The less your fans have to click the
better it is. Help them find what they’re
looking for.
For each product, fill at least the
attributes relative to category and
brand, also detail the best you can the
size or color attributes, and complete
the product form with key words.
These information will be used to build
your store’s navigation menu .
Create your store on Facebook
with THE f-commerce solution.

13. Restrict your store to your fans only
By restricting the access of your content’s
store to your fans, they will feel special and
you will make your catalog valuable.
Besides recruiting new fans increases
exponentially your visibility for less:
each message you publish will be available
to your fans’ newsfeed. If they happen to
like or comment it, their friends will see it
as well, and maybe their friends’ friends.
Customize the picture that will be shown to non-
fans, and use this space to announce the
advantages to become one.
Create your store on Facebook
with THE f-commerce solution.

14. Make the purchase available
Once you got your fans’ attention, give them
the opportunity to end their visit purchasing
products available on your fan page.
Thanks to a fully integrated purchasing
process, your fan internet browsing is not
interrupted.
Also, inventory control is made in real-time.
Transaction is secure, fast, and easy thanks to
Paypal, which also gives you the possibility to
purchase with a credit card, without needing a
paypal account.
Create your store on Facebook
with THE f-commerce solution.

15. GIVE YOUR SHOP VISIBILITY

16. Get your fan Page ready
Avoid using a user profile to build your community. Only fan
page provides you with the functionalities to create and
monitor discussions.
Fill in your information data (it will appear when sharing) and pick
a good quality picture (a logo or a picture that illustrates your
activity).
To catch your fans’ attention, define a Custom tab name with a striking label
(Incredible sales, Limited edition, Facebook exclusive deals, … )
As soon as you get 25 fans, choose an username for your page. It will ease your
communication outside of Facebook with a clearer url
(facebook.com/MyPagesname)
Create your store on Facebook
with THE f-commerce solution.

17. Create your community
A Facebook page without any fan is useless. Set yourself a
consistent goal about the community size you are willing to create.
Start aggregating your already-existing audience to your new
community: spread the word on your blog, on your e-commerce
site or in your newsletter, and above all around you (contacts, friends, relatives).
Thanks to the spreading process, each new fan becomes an advisor.
Your fans must quickly understand the effective advantage
they will get being part of your community
Create your store on Facebook
with THE f-commerce solution.

18. Use your wall to share your updates
Leverage your community and their personal networks: regularly
share information with the community. Use short messages to
maximize the interactions, and then measure the aroused interest
thanks to the statistics of each message.
You can use your wall to:
– Tease about your soon-opening store
– Present a future offer or discount
– Announce a catalog update
Don’t forget to interact in a human way with your community.
Avoid speech that sounds too commercial, too cold…
And be ready: interactions on your wall are in real-time, and
your fans will expect a lot of reactivity from you.
Create your store on Facebook
with THE f-commerce solution.

19. Advertize
Advertizing is a powerful tool to promote your store. It will give
you extra visibility on pages with the most traffic - newsfeed and
profiles.
The Facebook advertizing platform permits you to target a large
audience accurately – by age, gender, location, hobbies…
Start creating several ads over several targeted segments.
Provide a clear and engaging message matching with your
offers, and avoid using a logo as an image.
Eventually you will be given the opportunity to analyze each ad performances
and then optimize your campaigns.
Create your store on Facebook
with THE f-commerce solution.

20. Conclusion
There are 3 major aspects to take into account when you manage your f-
commerce store:
– Give a relevant product offer
– Provide a worthy benefit to your fans
– Keep good relations with your community
– Create a welcoming environment
You will then be able to start working efficiently on reaching your goals:
– Improve your image, notoriety, legitimity
– Recruit fans
– Promote and sell your products
– Redirect traffic to your website …
To extend the social experience brought to your catalog on your fan page, enhance your site
with social plugins on Facebook (like button, sharing, comments … etc), and its social graph.
You can then propose to your visitors a social way to browse your offer, according to their
personnal networks tastes and habits.
Create your store on Facebook
with THE f-commerce solution.

21. Contact us:
contact@boosket.com
Follow us on :
. Our blog : blog.boosket.com
. Facebook : facebook.com/Boosket
. Twitter : @boosket
You need a tailored service to suit your needs ? You want to go further with your Social Shopping and
Social Marketing strategies ?
Our experts team is at your service to help you deploy an efficient Social Media Strategy, and an
effective offer on Facebook and on your website.