As Boomers age and retire, volunteer organizations look to them to bulk up their ranks, but this may not be the case. This presentation discusses the demographic makeup of our society and the implications for volunteering into 2020 and beyond.

1. Who are the Next
Generation of
BM2B - Matching Talent to Need
Volunteers?
Using Demographics for Attraction and Retention
1

2. Aging of our Population
BM2B - Matching Talent to Need
2

3. Today’s Demographic Workplace (%)
40
40
BM2B - Matching Talent to Need
25 30
20
5
0
Traditionalists
Boomers
Gen X
Gen Y
3

4. 2020 Demographic Workplace (%)
60
50
BM2B - Matching Talent to Need
40
22
20 20
1
0 7
4

5. Today’s Volunteer Demographic (%)
36
40 29
35
30 18 16
25
BM2B - Matching Talent to Need
20
15
10
5
0
5

6. The Boomer Demographic
Active Volunteers Boomer Cohort
Highly educated Highly educated
Good economic situation Good economic situation but are looking
after aging parents
BM2B - Matching Talent to Need
Healthy Healthy and fit lifestyle
Employed Working past retirement age
Geographically stable Clustered in metropolitan areas
Computer use Significant technology use
Focused on others Self indulgent, self reliant
Sense of duty and obligation Social interactions drive activity
Extra free time Travel, hobbies, other interests
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7. 2020 Volunteer Demographic (%) -
Prediction
40
35
30
25
20
15
BM2B - Matching Talent to Need
2010
10
5 2020
0
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8. The Volunteer Leaders’
Homework
• Gain a sound understanding of the generations in your
organization – research – and what attracts their
community interest
BM2B - Matching Talent to Need
• Evaluate the differences and similarities and develop an
appreciation for both – knowledge
• Workshop how your organization needs to “reimagine
itself” to keep boomers engaged and recruit
Generations X & Y
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9. Expectations – Cohort Comparison
Blueprint Traditionalists Boomers Gen X/Y
Organizational Competitive Self-reliance Everyone is equal
Strategies
Organizational Optimistic, team- Sceptical, career- Self importance,
Structure oriented oriented loyalty to others
BM2B - Matching Talent to Need
Organizational Results focus Results focus with Hard work &
Resources fun career aspirations
Technology Reward for results Reward for Seek rapid
outcomes success
Organizational Seek promotion & Achieve work/life Sense of
Partnerships career growth – balance community, work
job security is part of life
Culture & Values 9

10. Communication Preferences – Cohort
Comparison
Traditionalists Boomer Gen X Gen Y
Formal Semi-Formal Irreverent Fun, eye-catching
Significant Not connected Networking, Interactive,
BM2B - Matching Talent to Need
technology technologically, multi-processing global-minded,
changes. Prefer face to face reigns connections, always connected
to connect face to – local network of
face (formal) connections connections
From Face to Face to Facebook
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11. The 2020 Volunteer Strategy
• Define the composition of your current workforce or volunteer
group – demographics, expertise, competence, capability
• Research ‘next’ practices
• Workshop future of:
• Organization Strategies, Culture and Values
• Organization structure, technology
• Funding
BM2B - Matching Talent to Need
• Partnerships
• Define your leadership values – which ones remain? Which ones
can be altered or deleted?
• Develop a plan for “reimagining” your organization with goals to
increase participation rate of boomers and attracting and retaining
Generation X and Y
Open the demographic gift - optimize generational preferences and life
experiences
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12. Attracting the Different Cohorts
Boomers Generation X Generation Y
Stable, mature volunteer See themselves as Just making its way into
relatively young the world as adults
Bring expertise & skills Care most about helping Computer savvy
BM2B - Matching Talent to Need
out in educational
settings
Just as active as before Want to be involved in Very pack-oriented
their children’s lives
Looking to replace work Independent as ‘latch
with a cause they are key kids’
passionate about
Leaders in their Prefer ‘hassle-free’
professional lives environments
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Enjoy variety

13. The 2020 Volunteer Process
1. Research ‘next’ practices
2. Evaluate current competency and future leadership
capability
3. Establish team to workshop “reimagination” of your
organization
BM2B - Matching Talent to Need
4. Conduct your workshop
5. Build development plans to implement changes
6. Develop a “Next Generation of Volunteers” program
7. Build social and traditional marketing plans
8. Implement plans
9. Evaluate performance
10. Reward and recognize your volunteer team.
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14. What to do First
1. Review the demographic makeup
of your organization
BM2B - Matching Talent to Need
2. Identify your ‘target market’ of volunteers from
each cohort
3. Assess your current volunteer leaders as potential
coaches/mentors for emerging leaders
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15. Start your planning process NOW!
‘Demographic gift’ needs to be opened
and utilized if it is to provide value.
BM2B - Matching Talent to Need
Make sure your organization ‘reimagines itself’ to
capture boomers’ interest and time as well as build
volunteer force for the future.
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16. Who are the Next
Generation of
BM2B - Matching Talent to Need
Volunteers?
Using Demographics for Attraction and Retention
16