With over 300 million users, Instagram has become one of the most popular social channels in 2015. This slideshow includes some helpful tips how to get started and what you need to know about the platform. It is especially useful for businesses how want to use the potential of this social media channel.

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LEARNLEARN UNDERSTAND APPLY

3. WHY?
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2011 2012 2013 2014
15 Million
100 Million
150 Million
300 Million

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Source: Pew Research, Comscore
WOMEN
UNDER 30
MINUTES / DAY
ANDROID:iPHONE
MEN

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Source: Forrester Research
INTERACTIONS ON BRAND POSTS BASED ON THEIR FAN BASE
(AVERAGE OF THE 10 BIGGEST BRANDS)

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WHAT?
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FOCUSON ONE THING

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STORIES
TELL SHORT

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© Boom Creative Lab@lisaleinb
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HOW?

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mobile photo
editing
profile
set up
content
that works
101 about
hashtags
community
building

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PHOTO EDITING

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LOOK AND FEEL
Think about your perspective, staging and set up.

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FILTER
Enhance your photos with Instagram filters.

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• VSCO
• After Effects
• Snapseed
• Hyperlapse
APPS
try out some photo apps and find out what works well for you.

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PROFIL SET UP

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Thiswildidea
Manmakecoffee
Thisisground
OnlyinSF
MeetPuertoRico
USERNAME

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CONTENT

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SHORT STORIES
In contrary to Facebook, Instagram users love to read stories.

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# TBT
HASHTAGS

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SEARCH
Find out which hashtags
are relevant to your
business. Start using
them and find out which
ones work the best for
your community.

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Hi!
COMMUNITY

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PROACTIV
Other Instagramers
are using hashtags
too. Search at least
once a week for
people who are
using the same
hashtags like you
do. Engage with
them.

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Share Moments. Not Pictures.
Don’t Sell. Inspire.
Don’t Wait. React.
Tell Stories. Not Posts.
Don’t Talk. Listen.

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@lisaleinb

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