For Self-Published Authors. Creative Content Opps. Bookexpo America uPublishU Presentation

Creative Content Opportunities
#BEA14 #uPublishU

● Susannah Greenberg,Public Relations, http:
//bookbuzz.com
● Miral Sattar, BiblioCrunch, http:
//bibliocrunch.com
● Steve Wilson, FastPencil, http://www.
fastpencil.com
● Kailin Gow, Bestselling Author, http:
//kailingow.com

Please tweet and post
Shareline:
Content Opps w/ @SueGreenbergPR @MiralSattar @kailingow &
@FastPencil's Steve Wilson #BEA14 #uPublishU
Hashtags:
#authors #BEA14 #bookpr #books #ebooks #IndiePub #publishing
#selfpub #uPublishU #writers #writing

Susannah Greenberg Public Relations
http://bookbuzz.com
@suegreenbergpr
publicity@bookbuzz.com
Public Relations for Authors, Books, Publishers
and the Book Industry

Bad News: Books Are Often Ignored

BOOK PR
● Creates Awareness and Demand
● Drives Sales
Susannah Greenberg Public Relations, http://bookbuzz.com

Goals and Objectives of Book PR
To Get Reviews, Interviews, Mentions and
Features
In TV, Radio, Print, and Online
National and Local

BOOK PR TOOLS
INBOUND: Drawing Your Readers In.
SOCIAL MEDIA. Your Platform. Facebook,
Twitter, Pinterest, Instagram, YouTube, Tumblr,
LinkedIn, blogs, web sites and more.

BOOK PR TOOLS
OUTBOUND: Reach out to media.
Create targeted media lists, press releases,
pitch letters, review copy mailings, direct email
campaigns. Pitch to producers, journalists,
editors, reviewers, bloggers. Social media tools
can also be used as outbound book pr, offered
as online resources to media.

Opportunities “Off the Book Page”
● Leverage your content into “off the book
page”opportunities. Think beyond reviews to
features, arts & entertainment, lifestyle, and
public affairs.
● How do you pitch this? Think about the story
behind your story and try to tell it. How and
why did you write your book?

To Develop Your Story Further:
Speak or Write About:
● What Inspired You to Write Your Book?
● Current Affairs You Could Comment On? Or
a New Movie or Book?Milestones?
Anniversaries?
● Your specialized area of expertise or
knowledge you used in writing your book.

Top 10 DIY Book PR Tips
1. Amazon Author Central https://authorcentral.amazon.com
2. Google News Alerts http://www.google.com/alerts
3. Start a blog - check out wordpress.com or blogger.com
4. Spend 15 minutes a day on posting updates to social media: Facebook, Twitter, YouTube,
Google+, LinkedIn, Tumblr, Pinterest, Instagram and more. Or focus on Facebook and Twitter
only, if you need to triage.
5. Get an author business card
6. Start your own internet radio show on blogtalkradio.com
7. Videotape yourself - Make a 5 minute video, introduce yourself and your book, read page one,
and hold up the book. Upload to YouTube
8. Go to your local bookstore or library and ask to do a reading
9. Go to trade shows and associations and network and learn
10. Top ten lists! Create a top 10 list about your book and post it online, great pr tactic.

Inspirational Thoughts for You
Three simple rules in life:
1. If you do not go after what you want, you will never have it;
2. If you don't ask, the answer will always be no;
3. If you do not step forward, you'll always be in the same place.
And one just for Book PR:
If you do not go after Oprah, NPR, the Today Show, Ellen, The View, the
New York Times, the Washington Post, the Wall Street Journal and more,
you certainly will not get it. SO GO FOR IT!
Go Get Great Book PR for Your Book!

For your self-published book
Miral Sattar
CEO – BiblioCrunch.com
miral@bibliocrunch.com
@miralsattar @bibliocrunch
Promotion Pricing Strategies

Define Your Goals
● Are you looking for
more readers?
● Or trying to sell
more books?

FREEMIUM STRATEGY
Set your book price close to $0
● Give your work for free
when you can
● Go from few sales a month
to thousands of downloads
● You can get many readers
● Helps with reviews
● Send your book to free
promotion sites
● Hugh Howey uses this a lot

SERIES PRICING
Set your first book in a series lower than
the rest
● Set your first book free
when releasing a new book
● First book for $.99
● Hook the reader and they
will pay more for the next
book
● Amanda Hocking uses this
strategy successfully

PRICE DISCOUNTING
Discount your book by 50%
● List of sites that do paid ads to promote
your book if you discount
● Discount must be at least 50%
● Price of book is usually $.99
● Lots of readers BUY increasing your
sales rank
● You need 10 positive reviews before
advertising

Royalty Rate Comparison
Retailer Royalty
● Amazon (Kindle Direct
Publishing, KDP)
● Nook Press
● Apple (iBooks)
● Kobo
● Smashwords
● 70% if your book is between
$2.99 and $9.99 on Amazon
● 65% on Nook Press
● 70% on iBooks
● 80% on Kobo
● 85% through Smashwords,
but take a royalty on top of
the rest, ends up being 60%

Stats
● $2.99 is the most popular price of a self-published
book according to Smashwords
● < $5 is price of book and still considered
dispensable
● $.99 might undervalue your work

The Power is now in the
hands of the Author
Presented By:
Steve Wilson

Author Focuses on Content Generation
Platforms now allow
authors to select features
from 5 powerful modules:
• Connect
• Write
• Convert
• Publish
• Sell
All in ONE place.
The Power to…
Proprietary software is
designed around the lifecycle of a book.

The Power to Connect
Professional service providers
(agents, project managers,
designers, editors, etc.)
collaborate easily and securely
within the content
management system.
For enterprises, publishers and
authors, our end-to-end
authoring tool is directly
connected to publishing and
retail industry leaders.
Users can boast about progress
via embedded social networking
and mobile plug-ins.
Encouraging collaboration, friends and social sales.

The Power to Write
Write directly online, from any device and import general
content from blogs or . Manage projects ,track
revision history and work with multiple contributors and
templates.
Writing tools help authors create and edit content quickly.

The Power to Convert
The Publishing Setup wizard
converts files into multiple formats
to prepare for distribution into
numerous channels, each with
specific file requirements.
Metadata is gathered within the
wizard steps, can be customized for
your enterprise, is bundled with
each file and delivered to each
channel’s specifications.
The wizard provides a final review
process that allows end users to
instantly preview various formats,
print anywhere or instantly
Instant conversion of content into professional books
or e-books with just a few clicks.

The Power to Publish
Gain access to our pre-established distribution
and sales channels or forge partnerships
of your own.
Our Publish module allows direct file uploads,
including print-ready .pdf or pre-produced
.epub files.
Push to all channels, print or electronic.

The Power to Sell
Now we’ve come to other end
of the authoring tool:
the Marketplace.
Automatic e-Commerce and Order
Fulfillment System for all publications
produced within the platform.
Custom URLs and BookBuy Widgets are
automatically generated upon
publishing to assist with
marketing campaigns.
Royalty reporting is captured within the
Admin module and displayed on each
user’s dashboard.

Expanding on Existing
Content
Book Expo America 2014
KailinGow.com
@kailingow
Sparklesoup.com

Entrepreneurial Author
Why I am an Entrepreneurial Author
• Over 135 books published to date.
• Over 21 audiobooks produced.
• Over 27 book series in different genres.
• 5 book series optioned for games. 2 are currently in
development, releasing in 2014.
2014 Copyright Kailin Gow
KailinGow.com
@kailingow
Sparklesoup.com
AuthorsVoice.org

When DIY Makes Sense
• Personality
• Opportunity
• Situation
KailinGow.com
@kailingow
Sparklesoup.com
AuthorsVoice.org

Expanding on Existing Content
• ebook
• Print Book
• Audio Books
• Other Opportunities
KailinGow.com
@kailingow
Sparklesoup.com
AuthorsVoice.org

eBooks and Print Books
eBooks - Publishing Digital Versions of Books is a necessity
Print Books – There will always be a need for Print Books
Resources for DIY or Entrepreneurial Authors
KailinGow.com
@kailingow
Sparklesoup.com
AuthorsVoice.org

Audio Books
KailinGow.com
@kailingow
Sparklesoup.com

Other Opportunities to Expand
Existing Content
• Comic Books and Graphic Novels
• Games
• Translations and Foreign Versions
KailinGow.com
@kailingow
Sparklesoup.com
AuthorsVoice.org

Questions?
AuthorsVoice.org
@kailingow
kailingowbooks.com
kailingow.com
THANK YOU!!!

This slideshow online: http://bookbuzz.com
● Susannah Greenberg,Public Relations, http://bookbuzz.
com
● Miral Sattar, BiblioCrunch, http://bibliocrunch.com
● Steve Wilson, FastPencil, http://www.fastpencil.com
● Kailin Gow, Bestselling Author, http://kailingow.com
QUESTIONS?

For Self-Published Authors. Creative Content Opps. Bookexpo America uPublishU Presentation

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For Self-Published Authors. Creative Content Opps. Bookexpo America uPublishU Presentation