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Kindle Publishing Guide


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            www.BookTread.com
          The Kindle Publishing Edge



      How to Publish on Kindle
(and the best choices to make in the process)
©2012 JP Trager Creative Commons Non-Commercial, No Derivatives. You may
distribute this copy exactly as it is without making any changes. You may
distribute this report without any changes without the prior written permission of
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are trademarks of Amazon Inc. The website, company and guide are not employed
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EARNINGS DISCLAIMER: EVERY EFFORT HAS BEEN MADE TO
ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL.
THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING
THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN
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SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF
POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.

ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY



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OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION
OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN
DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE
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ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU
WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN
OUR MATERIAL.

Disclosure: This report contains affiliate links. We receive compensation if you
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Kindle Publishing and Why You Want to Use it

The Kindle has changed the way people read books. It's only one of
many e-readers on the market, but it is the widest selling e-reader
(Amazon has yet to actually publish complete sales numbers for the
Kindle) and has the greatest share of book sales for all ebooks: at
least 60 – 65% of the market.

Unlike some of the Kindle’s competitors, Amazon’s Kindle bookstore
sells books on every subject matter under the sun. From how to tune
your car’s engine to historical romance, you can sell it in Amazon’s
Kindle store.


The Benefits Of Publishing to Kindle

Kindle and other e-readers allow readers to access books, articles,
magazines and more in an "on-the-go", "take anywhere" digital
format. The content is published in a proprietary Kindle format that
only the Kindle e-reading devices or Kindle apps can display. There
are other e-readers and other formats. However, as a self-published
author, the Kindle store is where you will likely make most of your
money. Most authors find 80 – 85% of their profits of ebook sales
come from Kindle ebook sales.

The Kindle reading platform is where the majority of your potential
readers hang out. Amazon’s easy to use shopping cart and delivery
service make the process of buying a book quick and easy. In most
cases all prospective readers have to do is push one button on the
site and the book is instantly available on their Kindle device.

In addition to Kindle being the most popular digital bookstore online,
it provides a number of other benefits to authors and aspiring book
publishers.




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High Royalties on a Wide Range of Pricing

Amazon pays up to 70% of your sales to you as a royalty. Any New
York publisher that paid a 70% royalty would go out of business (they
usually pay between 4% and 15% depending on your history of
success).

So, if you charge $2.99 for your ebook, you can earn up to $2.09 per
sale. That may not sound like much, and you can certainly charge
more for your book, however the power of becoming an Amazon
Kindle publisher is that you have the opportunity to reach millions of
people. We’re talking serious volume here.

Please note that if you charge less than $2.99 or more than $9.99,
Amazon only pays a 35% royalty payment on your sales.

If you want to learn more about pricing and publishing on the Kindle,
your can access your bonus webinar.

BONUS Kindle Publishing Webinar –The webinar goes over a range
of insider tips to publishing on Kindle and discusses pricing among
other strategies. You can sign up for the next available webinar
session here. Signup before this training is no longer free.



Low Production Cost

It can cost significantly less to produce a digital book versus a physical
book. And it may be a great way to test the market before you go to
publishing a physical book. To publish a book in Amazon’s Kindle
store you need to:


* Write a book to publish

* Edit or have your book edited

* Format the book for Kindle publication or have it formatted




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* Create a cover image or have a cover image created

* Upload your book to the Kindle marketplace (i.e. Smashwords or
KDP)

Every single one of the steps above are things you can perform and
manage on your own. That means it may cost you absolutely nothing
to publish your book. The result is that you earn 100% profit: the first
copy you sell can generate a profit after Amazon takes their royalty
percentage.

You can also outsource some or all of the tasks as well. You may wish
to hire an editor to make sure your book is perfect. You may also hire
someone to ghostwrite your book, format your book for the Kindle
device and create a book cover. Even if you outsource the entire book
creation process you still save money publishing digitally because you
don’t have to pay for the cost of printing and distribution.


Simple as 1-2-3

Kindle publishing is relatively easy, and there are several ways to
publish on Kindle. The most straightforward is to upload your
document into their step-by-step KDP system. You answer a few
questions and upload your file, after which you can preview your
book before you submit it for Amazon's review.

It is important how you answer these questions for your book
strategy because some of the choices cannot be changed later, but
your book goes into the review cue for Amazon to look at right after
you finish answering these questions.


Availability across Many Platforms

Kindle books are available on a wide variety of mobile platforms, in
many languages and in countries around the world. That means you
can sell to people who live around the globe and use a variety of




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devices can read your book. Kindle books are available for purchase
on all the Kindle devices, the Kindle Cloud Reader, and on Kindle apps
for iPad, iPhone, iPod touch, PC, Mac, BlackBerry, Android-based
devices, and Windows Phone 7.

When it comes to publishing a book the question isn’t why become a
Kindle publisher, but rather, why not? You’ll make more money and
have a broader audience. It’s also important to note that you can
publish just about anything via Kindle. Many other self-publishing
tools limit what you can publish. Kindle accepts anything from
cookbooks and dictionaries to graphic novels and fully illustrated
children’s books.

Take a look at your Kindle publishing options…




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Your Kindle Publishing Options

Amazon has made Kindle publishing available for everyone. If you
have a book already published and available on other readers or on
your own website, there are conversion tools you can use to convert
your existing book into a Kindle book.

If you are starting from scratch and have yet to write a book, then see
the tips in the section below. Also, if you’ve yet to publish your book,
you can publish it exclusively via Kindle and earn some extra
advantages.

KDP vs KDP Select

KDP a.k.a Kindle Direct Publishing, is the most common type of
Kindle publishing. However, if you’re interested in earning some
benefits of exclusivity then the KDP Select program may be of
interest.

KDP Select is a program that offers you the ability to distribute your
book for free over 5 days in a 90 day period. It also enrolls you in the
Amazon borrowing program that allows Amazon Prime members who
own a Kindle to borrow your book for free.

By signing up for an exclusive 90-day program period, you cannot
publish your book with any other publisher or website during that 90
days, and you agree that people in the Prime program who own
Kindles can borrow your book for free. In exchange, you earn a
percentage of the KDP Select fund, which has been paying right about
$2 per book borrowed.

The more your book is borrowed, the more money you earn from the
fund. KDP Select also offers publishers more tools and resources to
promote your book: it’s a nice way to generate awareness for your
book. Once the 90 days are over and your agreement has expired you
can then publish your book anywhere you choose. However, you
need to make sure you do not automatically check the auto-renew
KDP Select membership or you are automatically enrolled in the next
90 day period without doing anything.




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Set Up Your KDP Account

Go to the KDP sign up page here. Using an email you always check,
you sign up for a Kindle Direct Publishing account. It is critical for you
to understand two things.

   1. You can only have one KDP account per physical address, entity,
      email and bank account. You MAY be able to have more than
      one company at a particular address for a KDP account, but,
      many people have had their KDP accounts shut down because
      they had more than one that shared one or more of the items
      above.

       When Amazon shuts down your Kindle account, they do not
       pay you royalties. Treat your Kindle account like the golden
       goose, because it can be very difficult to re-activate it, and
       sometimes it is not possible.

   2. Amazon will send you notices to your email address of record,
      sometimes in advance of shutting down an account or
      approving a book. Either way, you want to ensure your account
      email is one you check every day.

You can set up your account here.



When Your Book is Already Published

If your book has already been published, either with another self-
publishing company, or on your own, you can use one or more of
Kindle’s applications to convert it to Kindle format and make it
available on Amazon’s Kindle store. Here are the available tools in a
nutshell:

THE KDP Uploader

The Digital Text Uploader is the step-by-step system you use when
you sign up to KDP. By following the simple process you can upload




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your book into KDP in the following formats.

* Word (.doc or .docx)
* ePub (.epub)
* Plain Text (.txt)
* Mobipocket (.mobi or .prc)
* HTML (.zip, .htm, or .html)
* Adobe PDF (.pdf)
* Rich Text Format (.rtf)

Kindle Direct Publishing text uploader converts your digital text so
readers using the Amazon Kindle or Kindle for PC or mobile devices
can display it. During this process you also enter basic information
about your content including content description, a cover image and
your list price. This tool does the work for you.

However, this tool is far from perfect and can really mess up
formatting if your base document is not formatted correctly. You
want to avoid this tool completely if you have a lot of special
formatting. You need to understand HTML and use their formatting
guide for reference or select a better tool.

Don’t get stressed if you have a lot of formatting and you don’t know
HTML, you can hire someone to help - Kindle publishing is big
business and there are many Kindle book formatting specialists
available. Or simply stick to very basic design elements (such as bold)
in a simple Word document.

There is an exciting new tool available for Kindle Formatting that
make it a breeze, but it is not free. You can check it out here.

You can also use one of the following tools to format and/or preview
your book before you publish it.

KindleGen v2.3

Already know a bit about HTML? Then KindleGen may be the tool for
you. It converts HTML, XHTML, XML (OPF/IDPF format), or ePub
source into a Kindle-ready book.




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Kindle Previewer v2.3

Regardless of the tool you use to format your book the Kindle
Previewer will help you make sure your book’s layout meets your
expectations.


Kindle Plugin for Adobe InDesign® v0.96 (Beta)

Did you use Adobe InDesign to create your book? Great! Simply
download this program onto your computer and use it to convert
your Adobe InDesign book into a Kindle formatted book.


Pre-Formatted Word Document

There is a very helpful Kindle Publishing toolkit that includes a pre-
formatted Kindle template. It is packed full of helpful information,
and is very reasonably priced. You can check it out here.

Go here to find out more or download the free tools:
http://booktread.com/kindlepublishingtools




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Writing Your Book - Tips for Creating a Kindle Bestseller

Teaching you how to write your Kindle bestseller is beyond the scope
of this book, which is more practical in nature. However, here are a
few tips to help get you on the right track if you have not already
started writing.


Understand What Makes Your Audience Tick

Whether you’re writing fiction or non-fiction, it is important to know
who your audience is. Who will want to read your book? For
example, if you’re writing a book about training dogs then your
audience will be dog owners, right? If you’re writing science fiction
then your audience may be young males. Understanding your reader
is important. Take time to research your audience and write a book
that fits their interests or solves their problems.


Focus Narrowly within Your Audience

Non-fiction: Instead of trying to write a book that is all things to all
people, narrow your focus. For example, if you’re writing a book on
dog training then focus on a niche within dog training. Write a book
on how to train small dogs, how to train Poodles, or how to train dogs
to get TV commercial work. Or, focus on "positive reinforcement" dog
training techniques.

A highly focused topic offers more value to your readers than a book
that simply highlights the basics, and attracts more purchases than a
book that tries to be all things to all people.

Fiction: Focus on the types of people and things the typical reader in
your genre likes, fears and aspires to be or own and weave these
throughout your book just as you do the theme and the story
elements.




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Offer a Benefit and Make Sure Your Title Conveys That Benefit

The more valuable your book’s topic and title, the better it will sell.
For example, David Bach’s Start Late, Finish Rich offers a very distinct
and tangible benefit. It tells potential readers that they can do well
financially even if they’re older. Spend time crafting your book’s title.
It is the first thing potential readers will see and often what they base
their decision on when choosing a book.


Book Reviews

Once your book is available on the Kindle store, people will begin
reviewing it. However, it pays to have a few good reviews published
right in the beginning. Ask a few friends or associates to review your
book before you publish it - you can add those reviews to your book’s
inside cover.

You can also ask them to write and publish their reviews as soon as
your book is published so potential readers view your book favorably.
Beware of friends writing too many glowing reviews. They should be
honest reviews. If you have all 5 star glowing reviews, it can look fake
and take away credibility.

WARNING: Never buy reviews to be posted for your Kindle book on
Amazon.com. Although many services offer to review your book in
exchange for money, Amazon is cracking down on this practice.


Edit and Polish

One of the biggest criticisms of self-published books is that they’re
often put together sloppily with little attention to spelling, grammar
or proper formatting. Take the time to edit and polish your book. You
might consider having several friends read it first for errors and you
may even want to hire a professional editor. Your book represents
you, so take the time and effort to put your best effort forward. If you
do not put out your best work right away, you can alienate readers
from ever buying a book or anything else from you ever again. So




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please take the time to put your best effort into your books and have
someone else go over your book to polish the finished product.




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Before You Publish: Amazon's Requirements

Before you begin the process of uploading your book into the Kindle
digital text format, make sure you take the necessary steps to get
your book accepted the very first time you upload it. You probably
want to follow a few guidelines to ensure your book’s layout fits your
readers' expectations.


You Must Have A Cover Image For Your Book

If you don’t have a cover image, Amazon will use a placeholder
including the title of your book and the first contributor name you
entered. It’s much better to have a book cover: it really motivates
people to buy your book. If you’re handy with graphic design, create
one yourself. Your book’s cover must be:

* A JPEG (.jpeg) or TIFF (.tif(f)) file
* At least 500 by 800 pixels. (a max of 2000 pixels).
* Height/width ratio of 1.6.
* Save at 72 dots per inch (dpi)
* Color is better than black and white
* Original - not infringing on anyone else’s copyright
* Clear of any mention of pricing or promotional offer including no
website address

Aside from Amazon’s requirements you also want your book cover to
capture attention. It should convey what your book is about and you
look professional. Your book cover represents you and your book:
take time to create the best image possible. Even better, hire a
professional book designer (the best one you can afford).

A book cover can make the difference between selling a dozen copies
or tens of thousands of copies. If you want to learn more about
having a best seller book cover designed that will compete right up
there with the big six publishers you can see the resource section at
the end of this guide. You can also hire a professional who specializes
in designing covers that sell.




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No Page Numbers

Ebooks are read and experienced by readers much differently than a
printed book. Page numbers in a print version will not correspond
with the Kindle digital formatting. In fact, depending on the Kindle
device a person is using, the page numbers can vary drastically.
Imagine how different your reading experience is if you are reading a
book on your phone versus on your laptop! The page numbers
wouldn’t match, right?

For this reason, Amazon asks that you remove page numbers and any
reference to page numbers (for example, in your table of contents)
from your book. If you have a table of contents and you want it to be
clickable (meaning your reader can click on Chapter three and be
immediately taken to that page), then visit the Kindle Publishing and
formatting guidelines which walk you how to set up a linkable table
of contents in HTML: http://booktread.com/KDPHelp


Copyright Data

As you go through the step-by-step process of uploading your book
into the Kindle publishing system you’ll be asked a number of
questions. Many of the answers to these questions are optional.
However, you will be asked for one author/contributor name - at least
one name is required. You can use your own name or a pen name –
one KDP account can include books from a number of different pen
names.

Copyright data helps protect you should anyone pirate your book’s
contents.


Digital Rights Management – Yes or No

You can protect your book by checking DRM – Digital Rights
Management. When uploading your book you’ll either check to have
your book protected or unprotected. DRM is Amazon’s tool to “inhibit




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unauthorized distribution of the Kindle file of your book.”
If you want to encourage people to share your content then don’t
sign up for DRM.

Once you publish your book, you cannot change your DRM setting so
make sure you choose the option that is right for you. The most
important thing to know about this option is that if your reader wants
to change from reading your book on their Kindle and switch to their
iPhone, if you have DRM enabled, that reader would need to buy
another copy of your book just to read it on their iPhone. Therefore,
we recommend you do not check the DRM box.

While it sounds good in theory, it is irritating to customers to have to
pay for a book again to read it on another device they own. People
expect when they pay for a book they own the content to read as
they choose. If you are building a following and you want them to
buy more books in the future from you, you don't want to alienate
your potential fans.




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Some Additional Sales-Boosting Suggestions…

Include a Description of Your Book

Your book description is what customers see on your book's sales
page when they shop in the Kindle store. You have 4,000 characters
to work with, make them count.

Consider how you shop for books and what information is important
to you. Much like the back cover blurb on a paperback, a well-written
book description can motivate a prospect to buy your book.

This book description or book blurb is sales copy for your book. It has
to make potential buyers want to have your book right away so they
click the buy button. Amazon has made it extremely easy to make
impulse purchases from the Kindle bookstore, so if your book blurb
does its job, you have a sale. There are rules about what you can and
cannot do in your book description. You should check for the latest
rules in the content guidelines section here.

According to Amazon’s terms, your description cannot include the
following:

    Pornographic, obscene or offensive content.

    Phone numbers, physical mail addresses, e-mail addresses, or
     website URLs.

    Availability, price, alternative ordering information (such as
     links to other websites for placing orders) or alternative
     shipping offers (such as free shipping).

    Spoilers regarding Books, Music, Video or DVD listings
     (information that reveals plot elements crucial to the suspense,
     mystery or surprise ending of a story).

    Reviews, quotes or testimonials.

    Solicitations for positive customer reviews.



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 Advertisements, watermarks on images or videos, or
     promotional material.
    Time-sensitive information (e.g. dates of promotional tours,
     seminars, lectures, etc.).




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ISBN - International Standard Book Number

An ISBN is an identifier. You don’t have to buy an ISBN, but you can. If
you do not, Amazon will assign a number to your book. However, if
you plan on selling your book in other digital venues like Smashwords
or Barnes & Noble then you may want a unified way to identify the
number, such as an ISBN.

If you have or intend to have a print version of your book you need a
different ISBN for the digital version.

Here is the question answered in KDP frequently asked questions.


Search Information – Make Your Book Easy for Prospects to Find

As part of the process of uploading your book into the Kindle system
you have the opportunity to make it easier for your prospects to find
your book. You can include browse categories. For example, if you’re
writing a cookbook, then your browse category will be “cooking.” If
you’re writing a romance novel then you’ll choose “romantic fiction.”
You can choose up to two browse categories for your book. You
should choose the two categories most closely affiliated with your
book and list both.

You can also assign or identify search keywords. You can enter up to
seven keywords to help readers find your book. These would be
words that people might use to find your book. Choose these
keywords wisely.

According to Amazon, once you complete the uploading and
metadata process and click “Save and Publish,” your book will appear
for sale on the Kindle Store in approximately 24 hours. Amazon states
that “within 48 to 72 hours, all other book features should be
available on the detail page, such as the product description and links
to related physical editions.”

Your book will go through an Amazon review process before being
published for any obvious problems. This includes a scan of the books




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contents to ensure you are not publishing PLR (private license rights)
or public domain material that is already published on Kindle or the
Internet.


What if You Want to Change Details after You Publish?

There are several things you can change after you publish your Kindle
book. Take a look at this list to make sure that all your other decisions
are correct before you hit the submit button.


What If You Want A Print Book Too?

Create Space is Amazon’s self-publishing option for those who want
to produce a print book. Like KDP, the process is free to get started.
You earn royalties on your books and they provide a number of tools
and resources to make the process as easy as possible. Services
include creating your own book cover, ISBN assignment and even
distribution and marketing help. And you can link your ebook and
your print book together so potential buyers have a choice.

During the publishing process, the KDP system will attempt to match
title, author name, and other title information to physical
counterparts available in the Amazon catalog.

Pricing Your Ebook

How much should you charge for your ebook?

That may be the most difficult question you have to answer. Of course
you want to make as much money as possible. However, you also
want to make sure you’re sending the right message to your buyers.
Amazon has a few hard and fast rules including:

* Your digital book’s “List Price” cannot be higher than the list price in
any sales channel for any digital or physical edition of the Digital
Book. Essentially, your Kindle book’s list price must be lower than or
the same as the list price on every other website.




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* If you choose the 70% royalty option, you have to set your list price
so that it is at least 20% below the list price in any sales channel for
any physical edition of the book.

* When you set your List Price for Kindle’s EU websites, you have to
factor the additional 3% value-added taxes into your price.

* Digital books with a file size greater than 3 megabytes and up to 10
megabytes must have a list price of at least $.99, and digital books
with a file size of 10 megabytes or more must have a list price of at
least $2.99.

Taking all of that into consideration, here are a few tips to help you
come up with a good starting price. Keep in mind that you can change
the price of your book later; you just have to keep Kindle’s pricing
rules in mind when you change that price.


What is Your Competition Doing?

Take a look at your competition and evaluate what they’re charging
for their books. You don’t necessarily have to charge less than your
competition. However, it is a good idea to price yourself
competitively. Want to go head to head with the big boys? You must
have flawless prose, a killer book design and perfect formatting or
you will get poor reviews.


Your Publishing Options

Also explore your other publishing avenues. Will you publish via
another medium like Smashwords or Barnes & Noble? What are their
rate guidelines? How can you price your book to stay competitive
amongst all of your publishing avenues? You can start out just with
Kindle to focus on the biggest payback for your efforts. Once you
work out any kinks, you can add additional channels.




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What Is Your Goal for The Book?

While many people publish to make money, many do not. In fact, one
of the most common reasons to publish a book is to establish
credibility. When you publish a book you can use it as a tool to
market your business. And if you’re publishing fiction or a memoir,
then you may simply want to tell a story. The price of your book
should fit your goal.




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The Little Extras That Help Set Your Book Apart From The Rest

You already know the importance of a good book cover and a
description that captures the attention of your readers. There are a
few other things you can do to help set your book apart from the
millions of other books available in Amazon’s Kindle store. They
include:


Free Chapters

Many authors are afraid to let readers peruse their book for free.
However, giving your readers a small taste of what your book has to
offer has proven to be good marketing: it turns browsers into buyers.
If you’re writing and selling fiction, then consider making the first
chapter available to read. And make sure it ends with a hook – you
want them to have to buy the book to find out what happens next.

If you’re selling non-fiction then make your best chapter available for
review. It doesn’t have to be your first chapter but it can be. You want
them to be able to see the benefit of buying your book.

When you publish on Kindle, you don't have a choice, Amazon will
allow readers to preview the first 10% of your book. Use this to your
advantage.


Author Page

One of the best ways to sell books is to connect with your readers.
Create a website and/or blog. Also use Amazon’s features to create an
author profile. You can upload a picture, include a biography and
even include contact information so your readers can connect with
you personally.




Kindle Publishing Guide       www.BookTread.com              Page 24 of 29
Social Networking

Chances are you already have a social networking presence. Use it to
promote your book. You can create separate profiles on Facebook
and Twitter or integrate your book promotions into your existing
profiles. Comment on relevant industry blogs and join forums that
are associated with your book’s genre and topic of interest. For
example, if you wrote a cookbook then participate in blogs that
discuss cooking and recipes.

Many authors are also using advertising, book trailers, and other
means to promote their books. You can also become an affiliate for
Amazon and earn an additional 4% from each sale of your own book!
And of course you should link to your book from your website and if
you have any other books available for sale then by all means
promote them in your Kindle book and include links to them. Cross-
promotion is smart business!

At this point we’ve covered the basics about publishing a Kindle
book. You know that you can publish on just about any topic and that
it’s a pretty straight forward process. Now, you know the basics of
setting your price and promoting your book, and you've taken a look
at the essential elements you need to have before you publish
including a cover image, a formatted book and author information.
Now, let’s look at the top Kindle Publishing FAQs.


Kindle Publishing Links at Your Fingertips

You can download a Kindle Publishing toolbar for your browser if you
use Firefox, Google Chrome or Internet Explorer. This toolbar has all
the top Amazon Kindle Publishing links for instant access to the FREE
and paid Kindle Bestseller lists, KDP login and signup, Bestselling in
books, Amazon author forums, KDP Publishing guidelines, KDP
announcements and KDP tools from Amazon.com

You can download the toolbar from:

http://KindlePublishing.OurToolbar.com/




Kindle Publishing Guide       www.BookTread.com             Page 25 of 29
The Top Five Kindle Publishing FAQs

How Do I Sign Up for Kindle Direct Publishing?

If you already have an Amazon.com account you’re good to go. Just
visit the KDP page and get started. If you don’t have an Amazon
account just sign up for one; it’s free. Many experts recommend
creating a separate account for your publishing efforts. You decide
which is best for you.


Can I Unpublish My Book?

Yes. To unpublish your book or remove it from the Kindle bookstore
you simply log in, visit your Bookshelf and select “Unpublish.” Your
book will be removed from the Kindle store within 24-72 hours. It will
become unsearchable within a week. You can republish it later if you
choose.

You can use this option to update your book as you need to.


Can I Change or Update My Book Once It Has Been Published?

Yes. Visit your Bookshelf and make any changes to your book. Click
Publish to republish it and you’re good to go.


How Are My Royalties Calculated?

As a KDP publisher you have two options. You can choose either 35%
royalties or 70% royalties. Why would anyone choose 35% over 70%?
If you choose the 35% then you earn royalties off of your list price.
So, if Amazon chooses to sell your book at a lower price, you earn
your royalties for each book sold off of the price you set, not the price
Amazon sold it for.

If you choose the 70% option then you earn a royalty based on the
price Amazon sells your book for. They can set a lower price to match




Kindle Publishing Guide        www.BookTread.com              Page 26 of 29
a competitor’s price. So if you set your list price for $4.99 and they
sell it for $2.99 you earn 70% of 2.99. Read the pricing page and
terms and conditions before choosing your royalty option.

How often does Amazon mess with this pricing? It's hard to say. The
point is they can. Only you can decide if this is a deal killer or not.

How Do I Track My Sales?

As a KDP publisher you have access to the following reports:

* Month-to-Date Unit Sales
* Prior Six Weeks’ Royalties
* Prior Months’ Royalties

It may be helpful to establish your own means for tracking your
Amazon sales. There are third party tools and plug-ins that can help
you do this.

Wrap up

KDP puts the power of publishing directly in your hands. Embrace this
new technology to realize your dreams. Whether you write fiction or
non-fiction, Kindle can be the key to your new life as a published
author.

Don't miss out on the Kindle Publishing Webinar, while it's still
available. Click here to register


In the next section you have a list of recommended Kindle Resources
that help you publish a profitable Kindle book.




Kindle Publishing Guide        www.BookTread.com              Page 27 of 29
Recommended Kindle Publishing Resources

Kindle Publishing Reports

The following reports are available at an update discount. Each report
below is $4.95 for a limited time when you pre-order them. You can
also order all 14 reports at a huge $22 discount for only $47. Many of
these reports will be priced way above $4.95 once they are revised. In
case you receive this guide after the sale is over: When the offer is
pulled down, the regular pricing will be reflected. Sign up at
www.Booktread.com for ongoing news and tips. Occasionally, the
reports do go on sale. If you are on the list, you will get an email
when the reports go on sale.

Browse the titles below and click here to order. More titles may be
available on the website…

    How to Write a Book Blurb that Sells More Books

    How to Have a Best Seller Book Cover Designed

    The Best FREE Ways to Advertise Your Kindle Book

    How to Use KDP Select to Create Steady Long-Term Sales for
     Your Book (and then Ramp it Up for Huge Profits)

    How to Use Paid Reviews to make your Kindle book a Best
     Seller (within Amazon's TOS)

    How to Publish on Kindle to Make Your Book a Best Seller

    The 3 Power Strategies to Design Your Kindle Book for Long
     Term Income Streams

    Strategies to Pick a Great Book Title

    How to Profit on Hot Selling Kindle ebooks

    How to Professionally Market Your Kindle Book on the Cheap



Kindle Publishing Guide      www.BookTread.com             Page 28 of 29
 How to Find Best-Selling Kindle Niches

    How to Find Out FREE How Many Copies of a Kindle Book Your
     Competition is Selling On any Given Day

    The Six Best Free Press Release Sites to Issue Your Press Release

    The Elements You Need to Increase Kindle Books Sales from
     Your Website


Order the Kindle Publishing Reports above>> here

Easy Kindle Formatter – Inexpensive, hassle-free doc converter

Best Seller Quality Book Covers -- Your book cover makes or breaks sales

How to Write Sales Copy - For Book Blurbs that Sell Books Like Crazy

Kindle Publishing Kit – Great "getting started" kit

Self Publishing Secrets – Self publishing your book in physical form at
minimal "out-of-pocket" cost

FREE Kindle Publishing Webinar – Sign up now so you don't miss it

Kindle Publishing Toolbar – All the top Kindle publishing links at your
fingertips for one click access to KDP, Kindle bestseller lists, formatting guide,
content guidelines, author forums and much more

Keep up-to-date on the Kindle Publishing World and how to profit
from the changes. Sign up for breaking news at www.BookTread.com




Kindle Publishing Guide             www.BookTread.com                    Page 29 of 29

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Kindle Publishing Guide

  • 1. Kindle Publishing Guide Brought to you by www.BookTread.com The Kindle Publishing Edge How to Publish on Kindle (and the best choices to make in the process)
  • 2. ©2012 JP Trager Creative Commons Non-Commercial, No Derivatives. You may distribute this copy exactly as it is without making any changes. You may distribute this report without any changes without the prior written permission of the publisher. Trademarks are property of their respective owners. Amazon and Amazon Kindle are trademarks of Amazon Inc. The website, company and guide are not employed by or endorsed by Amazon. Limit of Liability and Disclaimer of Warranty: The publisher has used its best efforts in preparing this book, and the information provided herein is provided "as is." BookTread.com and its associates, owners and principles makes no representation or warranties with respect to the accuracy or completeness of the contents of this information and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages. EARNINGS DISCLAIMER: EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCTS, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.” ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAMS, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCTS AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD- LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY Kindle Publishing Guide www.BookTread.com Page 2 of 29
  • 3. OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL. Disclosure: This report contains affiliate links. We receive compensation if you purchase something through one of our affiliate links. For the full FTC disclosure regarding outside parties and compensation from third parties please visit this page on our website. Kindle Publishing Guide www.BookTread.com Page 3 of 29
  • 4. Kindle Publishing and Why You Want to Use it The Kindle has changed the way people read books. It's only one of many e-readers on the market, but it is the widest selling e-reader (Amazon has yet to actually publish complete sales numbers for the Kindle) and has the greatest share of book sales for all ebooks: at least 60 – 65% of the market. Unlike some of the Kindle’s competitors, Amazon’s Kindle bookstore sells books on every subject matter under the sun. From how to tune your car’s engine to historical romance, you can sell it in Amazon’s Kindle store. The Benefits Of Publishing to Kindle Kindle and other e-readers allow readers to access books, articles, magazines and more in an "on-the-go", "take anywhere" digital format. The content is published in a proprietary Kindle format that only the Kindle e-reading devices or Kindle apps can display. There are other e-readers and other formats. However, as a self-published author, the Kindle store is where you will likely make most of your money. Most authors find 80 – 85% of their profits of ebook sales come from Kindle ebook sales. The Kindle reading platform is where the majority of your potential readers hang out. Amazon’s easy to use shopping cart and delivery service make the process of buying a book quick and easy. In most cases all prospective readers have to do is push one button on the site and the book is instantly available on their Kindle device. In addition to Kindle being the most popular digital bookstore online, it provides a number of other benefits to authors and aspiring book publishers. Kindle Publishing Guide www.BookTread.com Page 4 of 29
  • 5. High Royalties on a Wide Range of Pricing Amazon pays up to 70% of your sales to you as a royalty. Any New York publisher that paid a 70% royalty would go out of business (they usually pay between 4% and 15% depending on your history of success). So, if you charge $2.99 for your ebook, you can earn up to $2.09 per sale. That may not sound like much, and you can certainly charge more for your book, however the power of becoming an Amazon Kindle publisher is that you have the opportunity to reach millions of people. We’re talking serious volume here. Please note that if you charge less than $2.99 or more than $9.99, Amazon only pays a 35% royalty payment on your sales. If you want to learn more about pricing and publishing on the Kindle, your can access your bonus webinar. BONUS Kindle Publishing Webinar –The webinar goes over a range of insider tips to publishing on Kindle and discusses pricing among other strategies. You can sign up for the next available webinar session here. Signup before this training is no longer free. Low Production Cost It can cost significantly less to produce a digital book versus a physical book. And it may be a great way to test the market before you go to publishing a physical book. To publish a book in Amazon’s Kindle store you need to: * Write a book to publish * Edit or have your book edited * Format the book for Kindle publication or have it formatted Kindle Publishing Guide www.BookTread.com Page 5 of 29
  • 6. * Create a cover image or have a cover image created * Upload your book to the Kindle marketplace (i.e. Smashwords or KDP) Every single one of the steps above are things you can perform and manage on your own. That means it may cost you absolutely nothing to publish your book. The result is that you earn 100% profit: the first copy you sell can generate a profit after Amazon takes their royalty percentage. You can also outsource some or all of the tasks as well. You may wish to hire an editor to make sure your book is perfect. You may also hire someone to ghostwrite your book, format your book for the Kindle device and create a book cover. Even if you outsource the entire book creation process you still save money publishing digitally because you don’t have to pay for the cost of printing and distribution. Simple as 1-2-3 Kindle publishing is relatively easy, and there are several ways to publish on Kindle. The most straightforward is to upload your document into their step-by-step KDP system. You answer a few questions and upload your file, after which you can preview your book before you submit it for Amazon's review. It is important how you answer these questions for your book strategy because some of the choices cannot be changed later, but your book goes into the review cue for Amazon to look at right after you finish answering these questions. Availability across Many Platforms Kindle books are available on a wide variety of mobile platforms, in many languages and in countries around the world. That means you can sell to people who live around the globe and use a variety of Kindle Publishing Guide www.BookTread.com Page 6 of 29
  • 7. devices can read your book. Kindle books are available for purchase on all the Kindle devices, the Kindle Cloud Reader, and on Kindle apps for iPad, iPhone, iPod touch, PC, Mac, BlackBerry, Android-based devices, and Windows Phone 7. When it comes to publishing a book the question isn’t why become a Kindle publisher, but rather, why not? You’ll make more money and have a broader audience. It’s also important to note that you can publish just about anything via Kindle. Many other self-publishing tools limit what you can publish. Kindle accepts anything from cookbooks and dictionaries to graphic novels and fully illustrated children’s books. Take a look at your Kindle publishing options… Kindle Publishing Guide www.BookTread.com Page 7 of 29
  • 8. Your Kindle Publishing Options Amazon has made Kindle publishing available for everyone. If you have a book already published and available on other readers or on your own website, there are conversion tools you can use to convert your existing book into a Kindle book. If you are starting from scratch and have yet to write a book, then see the tips in the section below. Also, if you’ve yet to publish your book, you can publish it exclusively via Kindle and earn some extra advantages. KDP vs KDP Select KDP a.k.a Kindle Direct Publishing, is the most common type of Kindle publishing. However, if you’re interested in earning some benefits of exclusivity then the KDP Select program may be of interest. KDP Select is a program that offers you the ability to distribute your book for free over 5 days in a 90 day period. It also enrolls you in the Amazon borrowing program that allows Amazon Prime members who own a Kindle to borrow your book for free. By signing up for an exclusive 90-day program period, you cannot publish your book with any other publisher or website during that 90 days, and you agree that people in the Prime program who own Kindles can borrow your book for free. In exchange, you earn a percentage of the KDP Select fund, which has been paying right about $2 per book borrowed. The more your book is borrowed, the more money you earn from the fund. KDP Select also offers publishers more tools and resources to promote your book: it’s a nice way to generate awareness for your book. Once the 90 days are over and your agreement has expired you can then publish your book anywhere you choose. However, you need to make sure you do not automatically check the auto-renew KDP Select membership or you are automatically enrolled in the next 90 day period without doing anything. Kindle Publishing Guide www.BookTread.com Page 8 of 29
  • 9. Set Up Your KDP Account Go to the KDP sign up page here. Using an email you always check, you sign up for a Kindle Direct Publishing account. It is critical for you to understand two things. 1. You can only have one KDP account per physical address, entity, email and bank account. You MAY be able to have more than one company at a particular address for a KDP account, but, many people have had their KDP accounts shut down because they had more than one that shared one or more of the items above. When Amazon shuts down your Kindle account, they do not pay you royalties. Treat your Kindle account like the golden goose, because it can be very difficult to re-activate it, and sometimes it is not possible. 2. Amazon will send you notices to your email address of record, sometimes in advance of shutting down an account or approving a book. Either way, you want to ensure your account email is one you check every day. You can set up your account here. When Your Book is Already Published If your book has already been published, either with another self- publishing company, or on your own, you can use one or more of Kindle’s applications to convert it to Kindle format and make it available on Amazon’s Kindle store. Here are the available tools in a nutshell: THE KDP Uploader The Digital Text Uploader is the step-by-step system you use when you sign up to KDP. By following the simple process you can upload Kindle Publishing Guide www.BookTread.com Page 9 of 29
  • 10. your book into KDP in the following formats. * Word (.doc or .docx) * ePub (.epub) * Plain Text (.txt) * Mobipocket (.mobi or .prc) * HTML (.zip, .htm, or .html) * Adobe PDF (.pdf) * Rich Text Format (.rtf) Kindle Direct Publishing text uploader converts your digital text so readers using the Amazon Kindle or Kindle for PC or mobile devices can display it. During this process you also enter basic information about your content including content description, a cover image and your list price. This tool does the work for you. However, this tool is far from perfect and can really mess up formatting if your base document is not formatted correctly. You want to avoid this tool completely if you have a lot of special formatting. You need to understand HTML and use their formatting guide for reference or select a better tool. Don’t get stressed if you have a lot of formatting and you don’t know HTML, you can hire someone to help - Kindle publishing is big business and there are many Kindle book formatting specialists available. Or simply stick to very basic design elements (such as bold) in a simple Word document. There is an exciting new tool available for Kindle Formatting that make it a breeze, but it is not free. You can check it out here. You can also use one of the following tools to format and/or preview your book before you publish it. KindleGen v2.3 Already know a bit about HTML? Then KindleGen may be the tool for you. It converts HTML, XHTML, XML (OPF/IDPF format), or ePub source into a Kindle-ready book. Kindle Publishing Guide www.BookTread.com Page 10 of 29
  • 11. Kindle Previewer v2.3 Regardless of the tool you use to format your book the Kindle Previewer will help you make sure your book’s layout meets your expectations. Kindle Plugin for Adobe InDesign® v0.96 (Beta) Did you use Adobe InDesign to create your book? Great! Simply download this program onto your computer and use it to convert your Adobe InDesign book into a Kindle formatted book. Pre-Formatted Word Document There is a very helpful Kindle Publishing toolkit that includes a pre- formatted Kindle template. It is packed full of helpful information, and is very reasonably priced. You can check it out here. Go here to find out more or download the free tools: http://booktread.com/kindlepublishingtools Kindle Publishing Guide www.BookTread.com Page 11 of 29
  • 12. Writing Your Book - Tips for Creating a Kindle Bestseller Teaching you how to write your Kindle bestseller is beyond the scope of this book, which is more practical in nature. However, here are a few tips to help get you on the right track if you have not already started writing. Understand What Makes Your Audience Tick Whether you’re writing fiction or non-fiction, it is important to know who your audience is. Who will want to read your book? For example, if you’re writing a book about training dogs then your audience will be dog owners, right? If you’re writing science fiction then your audience may be young males. Understanding your reader is important. Take time to research your audience and write a book that fits their interests or solves their problems. Focus Narrowly within Your Audience Non-fiction: Instead of trying to write a book that is all things to all people, narrow your focus. For example, if you’re writing a book on dog training then focus on a niche within dog training. Write a book on how to train small dogs, how to train Poodles, or how to train dogs to get TV commercial work. Or, focus on "positive reinforcement" dog training techniques. A highly focused topic offers more value to your readers than a book that simply highlights the basics, and attracts more purchases than a book that tries to be all things to all people. Fiction: Focus on the types of people and things the typical reader in your genre likes, fears and aspires to be or own and weave these throughout your book just as you do the theme and the story elements. Kindle Publishing Guide www.BookTread.com Page 12 of 29
  • 13. Offer a Benefit and Make Sure Your Title Conveys That Benefit The more valuable your book’s topic and title, the better it will sell. For example, David Bach’s Start Late, Finish Rich offers a very distinct and tangible benefit. It tells potential readers that they can do well financially even if they’re older. Spend time crafting your book’s title. It is the first thing potential readers will see and often what they base their decision on when choosing a book. Book Reviews Once your book is available on the Kindle store, people will begin reviewing it. However, it pays to have a few good reviews published right in the beginning. Ask a few friends or associates to review your book before you publish it - you can add those reviews to your book’s inside cover. You can also ask them to write and publish their reviews as soon as your book is published so potential readers view your book favorably. Beware of friends writing too many glowing reviews. They should be honest reviews. If you have all 5 star glowing reviews, it can look fake and take away credibility. WARNING: Never buy reviews to be posted for your Kindle book on Amazon.com. Although many services offer to review your book in exchange for money, Amazon is cracking down on this practice. Edit and Polish One of the biggest criticisms of self-published books is that they’re often put together sloppily with little attention to spelling, grammar or proper formatting. Take the time to edit and polish your book. You might consider having several friends read it first for errors and you may even want to hire a professional editor. Your book represents you, so take the time and effort to put your best effort forward. If you do not put out your best work right away, you can alienate readers from ever buying a book or anything else from you ever again. So Kindle Publishing Guide www.BookTread.com Page 13 of 29
  • 14. please take the time to put your best effort into your books and have someone else go over your book to polish the finished product. Kindle Publishing Guide www.BookTread.com Page 14 of 29
  • 15. Before You Publish: Amazon's Requirements Before you begin the process of uploading your book into the Kindle digital text format, make sure you take the necessary steps to get your book accepted the very first time you upload it. You probably want to follow a few guidelines to ensure your book’s layout fits your readers' expectations. You Must Have A Cover Image For Your Book If you don’t have a cover image, Amazon will use a placeholder including the title of your book and the first contributor name you entered. It’s much better to have a book cover: it really motivates people to buy your book. If you’re handy with graphic design, create one yourself. Your book’s cover must be: * A JPEG (.jpeg) or TIFF (.tif(f)) file * At least 500 by 800 pixels. (a max of 2000 pixels). * Height/width ratio of 1.6. * Save at 72 dots per inch (dpi) * Color is better than black and white * Original - not infringing on anyone else’s copyright * Clear of any mention of pricing or promotional offer including no website address Aside from Amazon’s requirements you also want your book cover to capture attention. It should convey what your book is about and you look professional. Your book cover represents you and your book: take time to create the best image possible. Even better, hire a professional book designer (the best one you can afford). A book cover can make the difference between selling a dozen copies or tens of thousands of copies. If you want to learn more about having a best seller book cover designed that will compete right up there with the big six publishers you can see the resource section at the end of this guide. You can also hire a professional who specializes in designing covers that sell. Kindle Publishing Guide www.BookTread.com Page 15 of 29
  • 16. No Page Numbers Ebooks are read and experienced by readers much differently than a printed book. Page numbers in a print version will not correspond with the Kindle digital formatting. In fact, depending on the Kindle device a person is using, the page numbers can vary drastically. Imagine how different your reading experience is if you are reading a book on your phone versus on your laptop! The page numbers wouldn’t match, right? For this reason, Amazon asks that you remove page numbers and any reference to page numbers (for example, in your table of contents) from your book. If you have a table of contents and you want it to be clickable (meaning your reader can click on Chapter three and be immediately taken to that page), then visit the Kindle Publishing and formatting guidelines which walk you how to set up a linkable table of contents in HTML: http://booktread.com/KDPHelp Copyright Data As you go through the step-by-step process of uploading your book into the Kindle publishing system you’ll be asked a number of questions. Many of the answers to these questions are optional. However, you will be asked for one author/contributor name - at least one name is required. You can use your own name or a pen name – one KDP account can include books from a number of different pen names. Copyright data helps protect you should anyone pirate your book’s contents. Digital Rights Management – Yes or No You can protect your book by checking DRM – Digital Rights Management. When uploading your book you’ll either check to have your book protected or unprotected. DRM is Amazon’s tool to “inhibit Kindle Publishing Guide www.BookTread.com Page 16 of 29
  • 17. unauthorized distribution of the Kindle file of your book.” If you want to encourage people to share your content then don’t sign up for DRM. Once you publish your book, you cannot change your DRM setting so make sure you choose the option that is right for you. The most important thing to know about this option is that if your reader wants to change from reading your book on their Kindle and switch to their iPhone, if you have DRM enabled, that reader would need to buy another copy of your book just to read it on their iPhone. Therefore, we recommend you do not check the DRM box. While it sounds good in theory, it is irritating to customers to have to pay for a book again to read it on another device they own. People expect when they pay for a book they own the content to read as they choose. If you are building a following and you want them to buy more books in the future from you, you don't want to alienate your potential fans. Kindle Publishing Guide www.BookTread.com Page 17 of 29
  • 18. Some Additional Sales-Boosting Suggestions… Include a Description of Your Book Your book description is what customers see on your book's sales page when they shop in the Kindle store. You have 4,000 characters to work with, make them count. Consider how you shop for books and what information is important to you. Much like the back cover blurb on a paperback, a well-written book description can motivate a prospect to buy your book. This book description or book blurb is sales copy for your book. It has to make potential buyers want to have your book right away so they click the buy button. Amazon has made it extremely easy to make impulse purchases from the Kindle bookstore, so if your book blurb does its job, you have a sale. There are rules about what you can and cannot do in your book description. You should check for the latest rules in the content guidelines section here. According to Amazon’s terms, your description cannot include the following:  Pornographic, obscene or offensive content.  Phone numbers, physical mail addresses, e-mail addresses, or website URLs.  Availability, price, alternative ordering information (such as links to other websites for placing orders) or alternative shipping offers (such as free shipping).  Spoilers regarding Books, Music, Video or DVD listings (information that reveals plot elements crucial to the suspense, mystery or surprise ending of a story).  Reviews, quotes or testimonials.  Solicitations for positive customer reviews. Kindle Publishing Guide www.BookTread.com Page 18 of 29
  • 19.  Advertisements, watermarks on images or videos, or promotional material.  Time-sensitive information (e.g. dates of promotional tours, seminars, lectures, etc.). Kindle Publishing Guide www.BookTread.com Page 19 of 29
  • 20. ISBN - International Standard Book Number An ISBN is an identifier. You don’t have to buy an ISBN, but you can. If you do not, Amazon will assign a number to your book. However, if you plan on selling your book in other digital venues like Smashwords or Barnes & Noble then you may want a unified way to identify the number, such as an ISBN. If you have or intend to have a print version of your book you need a different ISBN for the digital version. Here is the question answered in KDP frequently asked questions. Search Information – Make Your Book Easy for Prospects to Find As part of the process of uploading your book into the Kindle system you have the opportunity to make it easier for your prospects to find your book. You can include browse categories. For example, if you’re writing a cookbook, then your browse category will be “cooking.” If you’re writing a romance novel then you’ll choose “romantic fiction.” You can choose up to two browse categories for your book. You should choose the two categories most closely affiliated with your book and list both. You can also assign or identify search keywords. You can enter up to seven keywords to help readers find your book. These would be words that people might use to find your book. Choose these keywords wisely. According to Amazon, once you complete the uploading and metadata process and click “Save and Publish,” your book will appear for sale on the Kindle Store in approximately 24 hours. Amazon states that “within 48 to 72 hours, all other book features should be available on the detail page, such as the product description and links to related physical editions.” Your book will go through an Amazon review process before being published for any obvious problems. This includes a scan of the books Kindle Publishing Guide www.BookTread.com Page 20 of 29
  • 21. contents to ensure you are not publishing PLR (private license rights) or public domain material that is already published on Kindle or the Internet. What if You Want to Change Details after You Publish? There are several things you can change after you publish your Kindle book. Take a look at this list to make sure that all your other decisions are correct before you hit the submit button. What If You Want A Print Book Too? Create Space is Amazon’s self-publishing option for those who want to produce a print book. Like KDP, the process is free to get started. You earn royalties on your books and they provide a number of tools and resources to make the process as easy as possible. Services include creating your own book cover, ISBN assignment and even distribution and marketing help. And you can link your ebook and your print book together so potential buyers have a choice. During the publishing process, the KDP system will attempt to match title, author name, and other title information to physical counterparts available in the Amazon catalog. Pricing Your Ebook How much should you charge for your ebook? That may be the most difficult question you have to answer. Of course you want to make as much money as possible. However, you also want to make sure you’re sending the right message to your buyers. Amazon has a few hard and fast rules including: * Your digital book’s “List Price” cannot be higher than the list price in any sales channel for any digital or physical edition of the Digital Book. Essentially, your Kindle book’s list price must be lower than or the same as the list price on every other website. Kindle Publishing Guide www.BookTread.com Page 21 of 29
  • 22. * If you choose the 70% royalty option, you have to set your list price so that it is at least 20% below the list price in any sales channel for any physical edition of the book. * When you set your List Price for Kindle’s EU websites, you have to factor the additional 3% value-added taxes into your price. * Digital books with a file size greater than 3 megabytes and up to 10 megabytes must have a list price of at least $.99, and digital books with a file size of 10 megabytes or more must have a list price of at least $2.99. Taking all of that into consideration, here are a few tips to help you come up with a good starting price. Keep in mind that you can change the price of your book later; you just have to keep Kindle’s pricing rules in mind when you change that price. What is Your Competition Doing? Take a look at your competition and evaluate what they’re charging for their books. You don’t necessarily have to charge less than your competition. However, it is a good idea to price yourself competitively. Want to go head to head with the big boys? You must have flawless prose, a killer book design and perfect formatting or you will get poor reviews. Your Publishing Options Also explore your other publishing avenues. Will you publish via another medium like Smashwords or Barnes & Noble? What are their rate guidelines? How can you price your book to stay competitive amongst all of your publishing avenues? You can start out just with Kindle to focus on the biggest payback for your efforts. Once you work out any kinks, you can add additional channels. Kindle Publishing Guide www.BookTread.com Page 22 of 29
  • 23. What Is Your Goal for The Book? While many people publish to make money, many do not. In fact, one of the most common reasons to publish a book is to establish credibility. When you publish a book you can use it as a tool to market your business. And if you’re publishing fiction or a memoir, then you may simply want to tell a story. The price of your book should fit your goal. Kindle Publishing Guide www.BookTread.com Page 23 of 29
  • 24. The Little Extras That Help Set Your Book Apart From The Rest You already know the importance of a good book cover and a description that captures the attention of your readers. There are a few other things you can do to help set your book apart from the millions of other books available in Amazon’s Kindle store. They include: Free Chapters Many authors are afraid to let readers peruse their book for free. However, giving your readers a small taste of what your book has to offer has proven to be good marketing: it turns browsers into buyers. If you’re writing and selling fiction, then consider making the first chapter available to read. And make sure it ends with a hook – you want them to have to buy the book to find out what happens next. If you’re selling non-fiction then make your best chapter available for review. It doesn’t have to be your first chapter but it can be. You want them to be able to see the benefit of buying your book. When you publish on Kindle, you don't have a choice, Amazon will allow readers to preview the first 10% of your book. Use this to your advantage. Author Page One of the best ways to sell books is to connect with your readers. Create a website and/or blog. Also use Amazon’s features to create an author profile. You can upload a picture, include a biography and even include contact information so your readers can connect with you personally. Kindle Publishing Guide www.BookTread.com Page 24 of 29
  • 25. Social Networking Chances are you already have a social networking presence. Use it to promote your book. You can create separate profiles on Facebook and Twitter or integrate your book promotions into your existing profiles. Comment on relevant industry blogs and join forums that are associated with your book’s genre and topic of interest. For example, if you wrote a cookbook then participate in blogs that discuss cooking and recipes. Many authors are also using advertising, book trailers, and other means to promote their books. You can also become an affiliate for Amazon and earn an additional 4% from each sale of your own book! And of course you should link to your book from your website and if you have any other books available for sale then by all means promote them in your Kindle book and include links to them. Cross- promotion is smart business! At this point we’ve covered the basics about publishing a Kindle book. You know that you can publish on just about any topic and that it’s a pretty straight forward process. Now, you know the basics of setting your price and promoting your book, and you've taken a look at the essential elements you need to have before you publish including a cover image, a formatted book and author information. Now, let’s look at the top Kindle Publishing FAQs. Kindle Publishing Links at Your Fingertips You can download a Kindle Publishing toolbar for your browser if you use Firefox, Google Chrome or Internet Explorer. This toolbar has all the top Amazon Kindle Publishing links for instant access to the FREE and paid Kindle Bestseller lists, KDP login and signup, Bestselling in books, Amazon author forums, KDP Publishing guidelines, KDP announcements and KDP tools from Amazon.com You can download the toolbar from: http://KindlePublishing.OurToolbar.com/ Kindle Publishing Guide www.BookTread.com Page 25 of 29
  • 26. The Top Five Kindle Publishing FAQs How Do I Sign Up for Kindle Direct Publishing? If you already have an Amazon.com account you’re good to go. Just visit the KDP page and get started. If you don’t have an Amazon account just sign up for one; it’s free. Many experts recommend creating a separate account for your publishing efforts. You decide which is best for you. Can I Unpublish My Book? Yes. To unpublish your book or remove it from the Kindle bookstore you simply log in, visit your Bookshelf and select “Unpublish.” Your book will be removed from the Kindle store within 24-72 hours. It will become unsearchable within a week. You can republish it later if you choose. You can use this option to update your book as you need to. Can I Change or Update My Book Once It Has Been Published? Yes. Visit your Bookshelf and make any changes to your book. Click Publish to republish it and you’re good to go. How Are My Royalties Calculated? As a KDP publisher you have two options. You can choose either 35% royalties or 70% royalties. Why would anyone choose 35% over 70%? If you choose the 35% then you earn royalties off of your list price. So, if Amazon chooses to sell your book at a lower price, you earn your royalties for each book sold off of the price you set, not the price Amazon sold it for. If you choose the 70% option then you earn a royalty based on the price Amazon sells your book for. They can set a lower price to match Kindle Publishing Guide www.BookTread.com Page 26 of 29
  • 27. a competitor’s price. So if you set your list price for $4.99 and they sell it for $2.99 you earn 70% of 2.99. Read the pricing page and terms and conditions before choosing your royalty option. How often does Amazon mess with this pricing? It's hard to say. The point is they can. Only you can decide if this is a deal killer or not. How Do I Track My Sales? As a KDP publisher you have access to the following reports: * Month-to-Date Unit Sales * Prior Six Weeks’ Royalties * Prior Months’ Royalties It may be helpful to establish your own means for tracking your Amazon sales. There are third party tools and plug-ins that can help you do this. Wrap up KDP puts the power of publishing directly in your hands. Embrace this new technology to realize your dreams. Whether you write fiction or non-fiction, Kindle can be the key to your new life as a published author. Don't miss out on the Kindle Publishing Webinar, while it's still available. Click here to register In the next section you have a list of recommended Kindle Resources that help you publish a profitable Kindle book. Kindle Publishing Guide www.BookTread.com Page 27 of 29
  • 28. Recommended Kindle Publishing Resources Kindle Publishing Reports The following reports are available at an update discount. Each report below is $4.95 for a limited time when you pre-order them. You can also order all 14 reports at a huge $22 discount for only $47. Many of these reports will be priced way above $4.95 once they are revised. In case you receive this guide after the sale is over: When the offer is pulled down, the regular pricing will be reflected. Sign up at www.Booktread.com for ongoing news and tips. Occasionally, the reports do go on sale. If you are on the list, you will get an email when the reports go on sale. Browse the titles below and click here to order. More titles may be available on the website…  How to Write a Book Blurb that Sells More Books  How to Have a Best Seller Book Cover Designed  The Best FREE Ways to Advertise Your Kindle Book  How to Use KDP Select to Create Steady Long-Term Sales for Your Book (and then Ramp it Up for Huge Profits)  How to Use Paid Reviews to make your Kindle book a Best Seller (within Amazon's TOS)  How to Publish on Kindle to Make Your Book a Best Seller  The 3 Power Strategies to Design Your Kindle Book for Long Term Income Streams  Strategies to Pick a Great Book Title  How to Profit on Hot Selling Kindle ebooks  How to Professionally Market Your Kindle Book on the Cheap Kindle Publishing Guide www.BookTread.com Page 28 of 29
  • 29.  How to Find Best-Selling Kindle Niches  How to Find Out FREE How Many Copies of a Kindle Book Your Competition is Selling On any Given Day  The Six Best Free Press Release Sites to Issue Your Press Release  The Elements You Need to Increase Kindle Books Sales from Your Website Order the Kindle Publishing Reports above>> here Easy Kindle Formatter – Inexpensive, hassle-free doc converter Best Seller Quality Book Covers -- Your book cover makes or breaks sales How to Write Sales Copy - For Book Blurbs that Sell Books Like Crazy Kindle Publishing Kit – Great "getting started" kit Self Publishing Secrets – Self publishing your book in physical form at minimal "out-of-pocket" cost FREE Kindle Publishing Webinar – Sign up now so you don't miss it Kindle Publishing Toolbar – All the top Kindle publishing links at your fingertips for one click access to KDP, Kindle bestseller lists, formatting guide, content guidelines, author forums and much more Keep up-to-date on the Kindle Publishing World and how to profit from the changes. Sign up for breaking news at www.BookTread.com Kindle Publishing Guide www.BookTread.com Page 29 of 29