Content Marketing – Building & Implementing Your New Strategy! 5/30/2013 Moderator: Fauzia Burke, President & Founder, FSB Associates Content marketing is crucial for a successful brand strategy, and is necessary for individual authors, as well as imprints to publishing houses small and large. Learn why content marketing is the hottest trend and why companies like American Express®, Coca Cola®, and Red Bull® are investing millions in it. Join book marketing and Public Relations expert Fauzia Burke as she unravels the mysteries of how to attract readers with content and what content works best on social networks. Also covered is how to develop a calendar and schedule that promotes effectiveness and efficiency. To close this session, Burke will share how to assess success and how to properly adjust a content marketing campaign so it flourishes!

1. Content
Marketing
Building & Implementing Your New Strategy!
by Fauzia Burke
Founder & President
@FauziaBurke
Thursday, June 6, 13

2. Housekeeping
My handle: @FauziaBurke
Hashtag: #BEA13CM
www.fsbassociates.com/bea13
Questions?
Thursday, June 6, 13

3. Content
Marketing
Building & Implementing
Your New Strategy!
Thursday, June 6, 13

4. Content Marketing
@FauziaBurke #BEA13CM
Why? What? How?
Thursday, June 6, 13

5. Why Do It?
@FauziaBurke #BEA13CM
Thursday, June 6, 13

6. Why Do It?
Show
Develop
Expand
Grow
Improve
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Thursday, June 6, 13

7. What Is It?
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Thursday, June 6, 13

8. Entertain
Inform
Delight
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9. @FauziaBurke #BEA13CM
There is two types of content. They are
similar but not the same.
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10. Social Media
vs
Social Networking{ }
@FauziaBurke #BEA13CM
Thursday, June 6, 13

11. Social Media
Blogs/Articles
eNewsletters
Graphics
Info-graphics
Presentations
Speeches
Games
Videos/Movies
Slideshows
Webinar
eBooks
Photos
@FauziaBurke #BEA13CM
Thursday, June 6, 13

12. Social Networking
goodreads
Facebook
Twitter
LinkedIn
Google+
tumblr
Pinterest
@FauziaBurke #BEA13CM
Thursday, June 6, 13

13. @FauziaBurke #BEA13CM
When your content marketing is working, it
should look like this.
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14. Strategy
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15. Before You BeginStep 1
Know Your Audience
Get Their Permission
Plan Consistent Engagement
Decide on a Call to Action
Learn the Tools
@FauziaBurke #BEA13CM
Thursday, June 6, 13

16. MailChimp
HootSuite
SlideShare iStockPhoto
Constant
Contact
WordPress
Tools
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17. Pick the ElementsStep 2
Blogs eNewsletters Slideshows Events
Facebook Twitter LinkedIn Pinterest
@FauziaBurke #BEA13CM
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18. Plan the TimingStep 3
Monthly
Yearly
Weekly
Daily
@FauziaBurke #BEA13CM
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19. Social
Networks
Frequency Content Goal
Facebook
Twitter
LinkedIn
Other
Daily/Weekly
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20. Social
Media
Frequency Content Goal
Blog/Article
Newsletter
Slideshow
Other
Weekly/Monthly
@FauziaBurke #BEA13CM
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21. Keep TrackStep 4
Traffic to Blogs
Growth in Number of Followers
Interaction on Social Networks
Request for Information
Sales
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22. Adjust
Step 5
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Thursday, June 6, 13

23. @FauziaBurke #BEA13CM
Right about now, You’re probably thinking....
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24. Let’s review the process
1. Review audience & Set Goals
2. Pick Elements
3. Plan Timing
4. Track Success
5. Adjust
@FauziaBurke #BEA13CM
Thursday, June 6, 13

25. Lessons{ }
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26. Be Patient
Let go of Expectations
Trust the Process
Learn as you go
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27. Mostly
Importantly
Be Generous!
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28. Thank You!
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29. Web Publicity & Marketing
Digital Branding
Consulting & Speaking
Website Development
@FauziaBurke
www.fsbassociates.com
Thursday, June 6, 13