This document provides an overview of the book "97 Ways to Market Your Accountancy Business" which provides 97 marketing strategies and tactics for accountancy businesses. The book was written by Lisa Newton who started her own bookkeeping business in 2004 with an initial £150 investment that she spent on marketing. The document outlines that effective marketing is critical for attracting customers as an accountant and provides a high-level breakdown of the book's contents including sections on developing a marketing plan, competition, and the top marketing strategies.
2. £150
In 2004, author Lisa Newton started
her own bookkeeping business,
Boogles Ltd with £150.
What did she spend that first
investment on?
Marketing !
3. Why I wrote this book
• Started own
business
• £150
• Most common
question: What
did you spend it
on ?!
• Book – 97 Ways
www.HowToStartYourOwnBookkeepingBusiness.com
4. 97 WAYS
97 ways which you can pick and
choose from
Listed A – Z order
Graded: Easy > Difficult
Low cost > High cost
Results: >♥ ♥♥♥♥♥
Quick reference
Action plan
5. GAME PLAN
Not enough to ‘just start’ a business
Know yourself
Work to your strengths
Have a plan
7. CHOICES
Started your business
Wait for the phone to ring, or make it ring
Proactive
8. COMPETITION
Your competitor is doing
something right now to get
the clients you want
The early bird gets the worm
Important to keep up
Enough for everyone
Show up!
9. MARKETING IS...
the process of communicating the
value of a product or service to
customers.
a critical business function for
attracting customers.
10. MOST ACCOUNTANTS
Went to accountancy school to learn
about accounts
Very good at what they do
Only 50% need to be successful..
Need customers!
12. 97 Ways To Market Your
Accountancy Business
Learn the marketing secrets to get
customers beating a path to your door
Stay ahead of the competition
A must-read for accountants,
independent bookkeepers
13. To Find Out More…
Visit the website:
www.HowToStartYourOwnBookkeeping
Business.com
Available on Amazon, Kindle and in
all great bookshops (and libraries)!