This is a presentation about how community partners may want to integrate some Web 2.0 tools, in light of the Bonner Network's work with Serve 2.0. We address some of the main applications that can help promote and deepen service. This is geared at community partners at Davidson College (for a visit).

1. USING THE WEB FOR
COMMUNITY SERVICE
How Serve 2.0 Can Serve You!

2. INTRODUCTIONS
Davidson Housing
Coalition
Solomon House
Ada Jenkins Center
HealthReach Community
Center
Bonner Scholars Program
& Foundation

3. A BRIEF SURVEY
Website?
Wiki?
Facebook or MySpace?
YouTube?
Blog?
Twitter?
Social Bookmarking?

4. WHY WE’RE USING WEB 2.0
Students are online Sharing Inspiration &
What Works
So are other people Building a movement:
around civic engagement
(Facebook is now the 4th
Readings community building
diversity
Policy
international perspective
spiritual exploration
Reflection
most used website social justice
Health
worldwide!)
Non-profits
Social Change
Government
Poverty
Knowledge is online Higher Education
Communities
Environment
Connecting Service
Education to Solutions
Vast potential to spread Students
From Best Practice
to Common
ethic and practice of Practice
Policy Makers
community service
Partners Staff & Faculty
Elected
Officials
Deepening impact

5. A BIT OF CONTEXT
Bonner Programs at
80+ colleges &
universities
Each one works
with 10-100
students
Each has 10-200
community partners
We work across
common issues to
make a difference

6. TOOLS CAN HELP WITH...
Outreach, recruitment, &
matching
Program management (and
design)
Connecting you to other
resources on campus (and
in our network)
Storing & sharing your
knowledge

7. FOUR KEY TOOLS
WIKI: Partner Profile for Bonner Program or
Campus-Wide Wiki
Facebook: Profile, Group, Fan Page, & Ads
PolicyOptions tool for research
Videos: Bonner Video Project and Serve 2.0 grant

8. USING A WIKI:
A PARTNER PROFILE
Wiki: interactive web-page
(you can edit)
Agency Name & Contact
Info
Mission/Vision
Program Descriptions
Map/Location
Volunteer Positions
Videos & More

9. A simple profile
introduces your
site.
Students
create, access,
& update.

10. This is
Davidson’s
Wiki...with a
spot waiting for
you!

11. A Campus-Wide
Wiki can help with
outreach, listing
volunteer
opportunities at
your site.

12. The Wiki can introduce
students to important
information about the
neighborhood. Here
students did
community asset
mapping to create
videos and then
mapped partners.

13. The wiki can be a
tool for students at
your site to do
planning & better
work (setting
goals, charting
progress).

14. You can join the
Bonner Network
Wiki to learn
more & connect
to other uses.

15. SO WHAT DO
WE NEED TO DO TO WIKI?
Get your emails added
Appoint a student to help you...
Let’s brainstorm some next steps!

16. USING FACEBOOK:
PRACTICAL OPTIONS
Your agency as a
‘person’
Facebook Fan Page
Facebook Group
Calendar and Events
Ads & Peer-to-Peer
Recruitment
It’s SOCIAL (limited
programmatically)

17. Check out
Davidson’s
Bonner Scholars
Group (93
members)

18. Link your social
media options to
your main webpage.

19. Create a profile with
basic information.
Students and other
volunteers can be
fans of your page.
Post photos from
events.

20. You or a student
volunteer can
create a group for
your organization &
recruit others.
(Tony has 969
friends).

21. You can also create and pay for an ad on Facebook.
Make sure to cap the amount you want to spend (even $10).
Target specific individuals at the school (Davidson’s students,
alumni or Bonners) or in the community.
Pay per click to keep it affordable.

22. SO NOW WHAT WITH
FACEBOOK?
Your strategy should depend on what you’re comfortable
with and how you want to spend your time...
Get a student on this one.
Let’s brainstorm some next steps!

23. POLICY OPTIONS:
A RESEARCH TOOL
Students and faculty
are now working to
research related
program models &
policy issues
Your input helps
define the topic
Over time, we will
build a new resource
for communities

24. This starts with a
campus profile for
its work on the
issue.

25. This is just
starting...each
campus will pilot
one issue brief this
semester.

26. As students &
faculty do research,
they can record it
here.

27. There will also be
ways to record &
access information
by locality.

28. Bonner Campuses are
now starting to
identify topics with
partner input. Then,
they’ll work through a
detailed process to
create issue briefs.

29. SO WHAT DO YOU
NEED TO DO?
Think more broadly about your organization’s work. What
might be some possible topics for policy-related research?
Think in terms of legislation and also program models.
Each organization brainstorm some ideas to discuss with
students.

30. VIDEO PROJECT:
SHARING OUR STORIES
Bonners are now
involved in creating
videos
Program Profile
Partner Profile
Issue Profile
Training & Enrichment
Activity

31. POTENTIAL PARTNER
INVOLVEMENT
Telling your story through a
Partner Profile video
Sharing your knowledge
through an Issue video
Expanding your resources
for training
Participation is OPTIONAL.
Permission & Media Releases
Required!

32. Videos may later be
shared through the
Bonner Network via
our YouTube channel
and other postings.

33. SO ARE YOU INTERESTED
IN VIDEOS?
Which of the videos interest you most (partner profile,
issue profile, training activity)?
Express your interest to Bonner staff & students

34. There are many more
tools!
Learn about other
tools at our Serve 2.0
Resource wiki
(http://
serve.pbwiki.com)

35. WHERE TO LEARN MORE
Bonner Network Wiki (http://
bonnernetwork.pbwiki.com)
Davidson Wiki (http://
davidsonserves.pbwiki.com/
FrontPage)
Serve 2.0 Resource Wiki (http://
serve.pbwiki.com/)
Bonner Foundation
(www.bonner.org)