Learn why many organizations are choosing BPM, and how BPM is driving changes within these organizations. Through a special partnership with blogger and CTO, Steve Hamby, you will learn about the recent trends that has propelled the growth of BPM, and about the common problems BPM users run into.

1. THE FUTURE OF BPM:
TIPS, TRENDS &
CUSTOMER PAIN POINTS
Steve HambyMac McConnell
CTO, Orbis Technologies VP of Marketing, BonitaSoft
28/09/2012 1

2. WELCOME: ABOUT STEVE & MAC
Steve Hamby Mac McConnell
Steve has 25 years of experience in the IT Mac McConnell is the VP of Marketing at
industry, concentrating on XML, SOA, IT BonitaSoft and is responsible for all
consulting, data architecture, and data aspects of global marketing, including
management. Steve has authored brand
numerous articles on information awareness, communications, demand and
technologies, including his regular lead generation, and go to market. He
technology blog on The Huffington Post. comes to BonitaSoft from BlueBird
Steve is an awardee of the 2012 Strategies, a San Francisco-based lead
InfoWorld Technology Leadership Award. generation advisory firm.
28/09/2012 2

3. WEBINAR OVERVIEW
• Business Process and BPM Terminology
• BPM Lifecycle
• BPM Historical Perspective
• BPM Interest Trend
• BPM Market Overview
• BPM Standards
• BPM Drivers for Adoption
• BPMS Common Components
• BPMS Pain Points Addressed
• BPMS Obstacles to Avoid
• BPMS Deployment Issues
• BPM Trends and Future
28/09/2012 3

4. BUSINESS PROCESS AND BPM
Understanding the Terminology
• A business process is [or should be] a collection [serial, parallel,
network, etc.] of related, structured, value-added activities,
performed by relevant roles or collaborators, which purposefully
produce specific services or products and/or satisfy particular
business objectives
• Business processes are often visualized as a sequence of activities
with interleaving decision points or as a sequence of activities with
relevance rules based on the data in the process
• Composed of human and technological factors
• BPM is a holistic management approach focused on aligning
organizational objectives and other aspects to
continuouslyimprove business processes; i.e., a “process
improvement” process
Source: Derived from multiple sources including Wikipedia
28/09/2012 4

5. BPM LIFECYCLE
The “Continuous Process Improvement” Process
Identify and describe existing
processes and define "to-be"
processes:
Identify potential • Process flow and attributes
or actual • Alerts and notifications
bottlenecks • Escalations
Identify potential • SOPs
opportunities for • SLAs
cost savings or • Task hand-offs
improvements
Perform “what-if” analysis on
combinations of variables to
determine how the process
might operate under different
Tracking individual circumstances
processes:
Process state –
Performance statistics –
28/09/2012 5

6. BPM HISTORICAL PERSPECTIVE
Hasn‟t This Been Done Before?
• BPM has Multiple Use Cases
– More than just human workflow automation
• BPM Supports Process Design as it Exists
• BPM Integrates Business Requirements in Enterprise IT Ecosystem
– Leverages IT Capabilities and Goodness
• Single BPMN Standard Promotes Interoperability
28/09/2012 6

7. BPM INTEREST TREND
How HOT is BPM?
Search trend for “BPM”
Search trend for “SOA”
Search trend for “Cloud Computing”
Search trend for “BPM”
Search trend for
“business process”
News trend for “BPM”
Source: Google Trends, SEP 2012
28/09/2012 7

8. BPM MARKET OVERVIEW
Growing Market With Mature Products
• Worldwide spending on BPMS is expected to reach $2.6 billion, up 6.9%
compared to 2011 (Source: Gartner)
• Global Industry Analysts research suggests that the global BPM market will
reach $5.3 billion by 2017
BPM Deployments by Region BPM Deployments By Industry
Manufacturing
North America
Government
South America Utilities
Europe Financial Services
Asia & Pacific Technology
Africa & Middle East Other
Source: Transformation and Innovation State of the Market Report
28/09/2012 8

9. BPM STANDARDS
Promoting Interoperability
• Business Process Model and Notation (BPMN):
– Provides model to describe internal business processes, collaborations, and transactions
in a graphical notation
– Promotes communication of processes in a standard format
– Managed by Object Management Group (OMG)
– Can be represented as XML Metadata Interchange (XMI)
• Other Standards:
– Business Process Execution Language (BPEL): Organization for the Advancement of
Structured Information Standards (OASIS) standard executable language for specifying
actions within business processes with web services
– Web Services Flow Language (WSFL): An XML language for the description of Web
Services compositions as part of a business process
– Business Process Markup Language (BPML): BPM Initiative (BPMI) standard language
for modeling business processes
28/09/2012 9

10. WHY BPM
Drivers for Adoption: Aligning IT to Business Needs
• BPM promotes a collaboration to rapidly automate processes
– Business users design processes with IT … business “owns” the process
– IT facilitates with deployment infrastructure, system integration, and
enterprise IT governance
• Getting IT and Business Users to Collaborate on Process
Optimization Fosters “Business Agility”
– 99% of the CIOs with a mandate to transform their business are
considering BPM to provide better internal collaborative processes to
assist in that transformation (Source: 2011 IBM CIO Survey)
By 2020, Empowered Business Technology will be commonplace in organizations
Source: Forrester Research
28/09/2012 10

11. WHY BPM
Drivers for Adoption: Operational Efficiency
• Minimizing waste within operations
• Volatile marketplace continues to drive cost-cutting measures
– Global marketplace demands competitive price and quality
• BPM helps organizations reduce costs by creating smarter processes
that increase operational efficiencies
– Automating manual processes increases productivity
– Reducing cycle times for key processes reduces costs
• Customer satisfaction
– Optimize partner network processes
– Regulatory compliance reporting automation
28/09/2012 11

12. WHY BPM
Drivers for Adoption: Innovation
• Establish innovation process to drive innovation from analysis of
strategic goals to idea generation to product release to measuring
success and more
– Collaboration is key
» Innovation team
» Operations
» Across traditional business silos
– BPM simulation can be used to select new ideas
– Monitoring helps optimize the innovation process
• Create new processes to drive innovation
– New supply chain process
– Enhancing customer-facing processes (e.g., claims process)
28/09/2012 12

13. WHY BPM
Drivers for Adoption
Operational Efficiency
Organizational Agility
Innovation
Business Driver
2011
Customer Service 2009
2007
Regulatory 2005
Other
Manage IT resources
0% 10% 20% 30% 40% 50% 60% 70%
Source: Derived from BPTrends Research Data
28/09/2012 13

14. BPM SERVER / SUITE (BPMS)
Common Capabilities
• Process Modeling Interface
• Process Execution Engine
• Development Tools
• Monitoring Components (Business Activity Monitoring [BAM])
• Optimization Services
• System Administration
• Usability, Documentation, and Technical Support
• Collaboration Services
• Mobile Capabilities
• Cloud Deployment
• Social BPM Services
• Preconfigured Industry Modules
• Case Management
• Process Mining and BI tools
28/09/2012 14

15. BPM SERVER / SUITE (BPMS)
Addressing User Pain Points
Top Pain Point Addressed in BPM Deployments
Standardize Process Models
Operations and Personnel Performance
Ensure Accurate and Consistent Data Entry or Document…
Enforce Best Practices and Required Procedures
Change Business Rules and Processes Without Impacting… % Selected
Automation of SOPs
Analytical Reporting
Visualize, Simulate, and Troubleshoot Business Processes
0% 5% 10% 15% 20% 25% 30%
Source: Transformation and Innovation State of the Market Report
28/09/2012 15

16. BPM SERVER / SUITE (BPMS)
Obstacles to Avoid
• “It's not really implementing the software that's the problem … you're
changing the way people work, and [need to ensure] that two years from
now, they don't go back to their old habits while also trying to circumvent
[what they were told to change],"Source: Gartner
• Five barriers to BPM success (Source: Forrester):
– Unable to demonstrate the value delivered
– Starting BPM without understanding BPM
– Rely on facts, not perceptions
– Don't forget ROI
– Measuring rather than improving
• Implementing a BPMS without analyzing requirements for BPM use cases
• Forgetting human factors with “blind” focus on process optimization
• Not establishing a BPM Maturity Model
28/09/2012 16

17. BPM SERVER / SUITE (BPMS)
Deployment Issues
Top BPM Deployment Issues
Excessive Scope Creep
Politics
% Selected
Training
Underestimated Process
or Organizational Issues
0% 10% 20% 30% 40% 50%
Source: MarketIQ
28/09/2012 17

18. BPM TRENDS AND FUTURE
The Crystal Ball Perspective
• Continued Growth in BPM Market
– $8 Billion Global Market by 2020
• Mergers and Acquisitions … Market Consolidation and Market Integration
– Open Text‟s ~$440 million acquisitions of Metastorm and Global 360
– IBM Acquisition of Lombardi
• Increased Social BPM Offerings
• BPM & Cloud Growth
– Automating Cloud Governance Processes
– PaaS / SaaS / AaaS BPM Offerings
• Expansion of Mobile Offerings
• Intersection with Web 3.0 (LinkedData, etc.)
• Increased Use of BPM to Empower Business Technology
28/09/2012 18

19. SUMMARY
• BPM is a HOT Market
– Market Growth Expected to Double in 5 Years and Continue to Grow for Foreseeable
Future
• BPM:
– Enables „Business Agility‟
– Drives Operational Efficiencies
– Promotes Innovation
• BPM Servers / Suites Provide Key Capabilities to Enable BPM
• Many Successful Implementations Exist to Leverage Best Practices
– Several obstacles and pitfalls to avoid have been documented
• BPM is a HOT Market
28/09/2012 19

20. YOUR QUESTIONS ANSWERED
You can simply copy and
paste simple images (found
through creative commons
or iStock) and use them to
relay a point in an
aesthetic manner.
28/09/2012 20

21. The Leader in Open Source BPM
Process-driven applications from whiteboard to reality for technical and business
audiences – powerfully, easily, and affordably
Thriving Community Global Presence
V1 Launched in 2001
400 customers
1.5 M+ downloads
20,000+ contributors Grenoble – Paris – New York
50+ tech and SI partners San Francisco
Award Winner Featured
www.bonitasoft.com | Copyright © BonitaSoft S.A. 21

22. 450+ CUSTOMERS IN 50 COUNTRIES

23. Thank you, and …
Stay Connected with Us!
• BonitaSoft.com
twitter.com/bonitasoft
www.bonitasoft.com
– References, Webinars,
White papers, etc. youtube.com/bonitasoft
• Open Source Community
www.bonitasoft.org http://www.linkedin.com/
– Forums, Contributions
groups?gid=3182097
• Corporate Blog
www.bonitasoft.com/blog http://www.facebook.com/
bonitasoftbpm
23