Transmedia Learnings from LA and San Francisco
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What is Transmedia and how can we tell interesting, interactive and engaging stories? The first TransmediaZH meetup focused on Transmedia basics, and sharing some learnings from Los Angeles and the Transmedia Startup Weekend in San Francisco. *Transmedia SF & startup weekend in San Fran *Story hack Zurich *Transmedia LA meetup group *Story2023 (http://www.story2023.com/)
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Transmedia Learnings from LA and San Francisco
- 1. Transmedia Zurich May 22nd 2013 Colab Zurich Mark Melnykowycz
- 2. TransmediaZH • Who is organizing this, and why? • What’s the goal of the TransmediaZH TransmediaZH is all about developing a community of people in Zurch/Switzerland based around storytelling in our increasingly fragmented media age. It’s organized by Mark Melnykowycz (idezo.ch/ lostinreality.net) and Elizabeth Henry (henrygeneral.com/)
- 4. Location-based storytelling What’s up with Transmedia? The Company P Transmedia
- 6. • Monthly meetups • Town Hall style meetups • Hollywood 2.0 podcase • Regular workshops and meeups on transmedia, story, technologies, etc.
- 7. WorkingIdea Pitch Final Pitch • Minimum 3 platforms • Use partner technologies • Centered on the city theme 54 hours MentorsMentors SponsorsSponsors
- 8. Sponsors
- 10. City X on Mars BlogBlog Learn Solution Idea Making
- 11. Interesting Projects The cupcake craze has taken over, we need to rally and bring back the donut! Don’t let the Cupcakes Win! Using a mobile location app, residents of Los Angeles can record and geotag things they would like to change in the city. http://www.la2050.org/
- 12. The Signpost project is about revolutionizing the printed press by combining publications with augmented reality technology. The purpose is to no focus on the technology, but to create a new way of storytelling that is engaging, intuitive and natural. A printed paper is paired with a mobile app, and using AR image recognition a person can browse through the electronic content using the physical printed paper. There are some AR enabled magazines, but I loved seeing the technology be integrated into a local newspaper, although here the paper is really more of a user interface... http://signpo.st/http://ismashsf.com/ I SMASH SF is a 3-6 player board game where you battle other inhuman demolishers and carve a path of devastation through our beloved city. A lot of people liked the I SMASH SF game, they used the weekend to develop some monsters for the game. It’s an interesting mix of a board game with a real location (San Francisco).
- 13. Thoughts on TransmediaSF SW Experience • Totally worth the flight from Zurich to West Coast • 54 hrs. too little time to develop a story universe from zero • Greater focus on story creation tools/methodology would have been huge benefit • How can we develop a StoryHack planform in Zurich? • How can we focus on story-technology integration? • What methodologies/tools should be used in rapid story creation process?
- 14. StoryHack ZH Story First Writers/Authors UX/UI Design Developers
- 15. StoryHack ZH Writers/Authors UX/UI Design Developers • As a writer/artist who have gotten into user experience and startup weekends, a story hackathon is the next logical step • The purpose will be to see how established stories can be transformed through design and integration with new technologies • We’re planning to hold the first StoryHack Zurich in the Fall of 2013 • Leading up to the StoryHack we’ll hold workshops on story, narrative, and technology to make the weekend significant, good stories takes time. 54 hours is too short to develop great story material...but it’s plenty of time to hack. http://www.storyhack.ch/
- 16. Open to Swiss university students Text/audio in the story must be in English Show a unique vision of the future with the year 2023 Story must use a minimum of three platforms Text, comics, graphic stories, motion comics, images, mobile apps, games, audio, video, ARG (Augmented Reality Game), posters, flyers, social media, and email Encourage transmedia storytelling among the future generations in Switzerland Create a Swiss-American transmedia community Enhance visibility as pioneers in this field for all the initiative’s stakeholders. www.Story2023.com
- 17. Links and Info US Organizations TransmediaLA Meetup TransmediaLA.org TransmediaSF Meetup TransmediaSF.org Story Hackathon/Challenges Los Angeles Story Hackathon Story2023 StoryHack Zurich Transmedia Articles Labour of love: Explaining the transmedia sprawl Select and arrange: Why transmedia for fiction might be a mess Books on Story On the Origin of Stories: Evolution, Cognition, and Fiction The Storytelling Animal Donut Dazzler: Donut let the Cupcakes Win
- 18. Thank you Colab Zurich for hosting!
Hinweis der Redaktion
- As an artist-engineer I’m always jumping between the two different worlds. Looking at storytelling from a transformative perspective, I’m drawn to how design, story, and coding can be combined to create new storylines.
- In Fed. 2012 I started the Lost In Reality project at Startup Pirates Lisboa, working with co-founders we’re developing a location-based storytelling mobile app. After speaking with Christopher Sandberg at X Media Lab Basel, I got interested in transmedia and flew down to the TransmediaSF startup weekend and visited the TransmediaLA meetup group and the Funny or Die offices to see how stories are told in California.
- Both TransmediaLA and TransmediaSF are strong communities with regular meetups for continuous learning with great content on their webpages.
- The TransmedaiSF Startup Weekend followed the traditional format of 54 hours from start to end. The transmedia part meant we needed to include 3 platforms in the final product, ideally using the partner technologies, and centered on “the City” as a central theme.
- I decided to join the Marshmallow Project team. The overall goal is to hold workshops with young students, where the Stanford d.school design thinking process is used as a way for students to solve problems. 3D modeling and printing is integrated into the process as added tool in the problem solving process. The main idea of the weekend was to work on a story for the project, which was centered on Mars.
- Our story centered on a city on Mars, while an astronaut is flying to the city he has a problem on his space ship. He writes about his life on a blog, which students can read to understand that his oxygen system was having problems. Then, after getting immersed in the story line and empathizing (key point of design thinking process) with the main character, they can design a solution for the failing system.
- In many ways Donut Dazzler was the best project from the weekend. Their team developed an easy to access but very compelling call to action, a resistance war to bring back the donut as a favored sweet treat and over-throw the prestigious cupcake overlords (my impression). A mobile app showing resistance areas and integration with social media channels would allow great interaction with users. The project was pitched and developed all during the weekend, while many other projects came as developed ideas, so in the spirit of the event, I think they were awesome.