From 24/7 to 9-5: Real Time for Real People

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BohlsenPR

Sara Croft and Jennifer Regnier's Blog Indiana 2011 presentation about social media and time management.

Agenda What are your social media goals? Finding your audience Establishing a plan Measurement Resources When enough is enough

Goals and Objectives What is your social media goal? ,[object Object]

Surveying current customers/donors/volunteers, etc.

Wanna learn more? Search Wikipedia for “List of Social Networks” ,[object Object]

Search accounts by location with Nearbytweets.com, Twitterlocal.com

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From 24/7 to 9-5: Real Time for Real People

1. From 24/7 to 9-5 Real Time for Real People Presented by Sara Croft, Media Specialist at BohlsenPR Jen Regnier, Account Executive at BohlsenPR

2. Agenda What are your social media goals? Finding your audience Establishing a plan Measurement Resources When enough is enough

4. Brand/product awareness and reputation management

5. Provide customer service and engagement

6. Convey a message

7. Raise funds/acquire donations

8. Professional/personal networking

9. Membership

10.

11. General demographics

12. Location

13. Surveying current customers/donors/volunteers, etc.

14.

15. Facebook

16. Blogs

17. Ning communities

18. Foursquare

19. Yelp

20. Google+

21. Eons.com

22. Flickr

23. Myspace

24. Soundcloud

25. LinkedIN

26. Skype

27. Goodreads

28. YouTube

29.

30. Search accounts by location with Nearbytweets.com, Twitterlocal.com

31. Search tweets by keyword with time parameters at Topsy.com

32. Search Twitter lists with Listorious.com

33. Utilize industry hashtags

34.

35.

36. Know your keywords --

37. Brand names

38. Products

39.

40. Google searching competitors – who is following them?

41.

42. Who will do the work?

43. Have you done your research?

44. Who is your audience?

45.

46. 10 minutes – posting updates/content on Facebook and Twitter (using a scheduler)

47.

48.

49. Campaigns for donations/volunteers

50. Engagement

51. Contests

52. Vacations and sick days

53.

54. Measure ROI, engagement and interaction

55. Create a social media strategic plan

56.

57. Write guest blogs

58. Produce video content

59.

60. Engaging followers

61. Responding to user posts, mentions, retweets or direct messagesEstablish priorities – what’s more important to do first?

62. Scheduling tools Can’t decide when to schedule that tweet? Timely.com does it for you

63. Hootsuite Publisher

64.

65.

66. Followers, following

67. Mentions/replies

68. Retweets generated

69.

70. “Likes” – updates, page

71. Comments

72. Click-throughs

73.

74. Pageviews

75. Bounce rate

76. Avg time on site

77.

78. Compete

79.

80. Twitsprout

81. Bit.ly

82.

83. Social Mention

84. Twilert

85.

86. Facebook insights

87.

88.

89. Message Scheduler

90.

91.

92.

93.

94.

95. Twitter – Ecofon, Twitter for iPhone, Twitterific

96. Blogging – Wordpress, Posteorus, Tumblr

97. LinkedIN

98.

99. Hootsuite

100.

Hinweis der Redaktion

Introduce session - Sara
- Sara
Examples or pull from audienceImage- Sara
It may be helpful to think of your audience in terms of categories, such as:Potential and current clients/customersJournalists and editors, news sources (Media?)BloggersSuppliers/partnersInfluencers- Jen
Ning communities – like smaller indiana, usually focused around an overall theme (book blogs)Eons.com – network for senior citizensMyspace isn’t dead – musicians are still using itSoundcloud – “new” myspace- Jen
Twitterlocal – customers can find businesses by location- Sara
- Jen
Groups are starting to look and interact more like Facebook pagesImage- Jen
- Sara
- Sara
- Sara
PAY THEM, seriously.- Sara/Jen
Do not have to answer all at once; make sure you respond within 24 hours of post – on weekends, answer following Monday. - Jen
- Sara
Manage multiple accounts? Hootsuite’s publisher lets you view by day, week, month and by profile- Sara
Time savers- Sara
See only what’s popular and being shared the most, beta versions, link preview within the tweet and can send email updates to you- Jen
Who is going to measure? How often do you report? Find a reporting system that is quick and efficient.Reinforce the fact that this presentation is about time management and not content/strategy. We’ll provide the tools- Jen
Screen shots of analytics on different sites – do we need to categorize these - Jen
- Jen
- Sara
- Jen
SproutSocial – Squealers BBQ – add your twitter, facebook, FB page, linked in and googleanaytlcs accounts- Sara
-Sara
- Jen, export as excel file, click generated one-time link for real-time data, bookmark
- Jen
Twitter Counter - Jen
Unique monthly visitors - Jen
Tweetdeck – combines your facebook news feed and - Sara
- Sara