Bohemia Amsterdam helped Bas Kosters with his big show.

1. B2B+C Direct Marketing Case
Bas Kosters
You had to have his Red Carpet.
Client Personnel: Bas Kosters
Angelique Westerhof
Bohemia Amsterdam | 10-11-2011
Bohemia Personnel: Marco de Boer
Melissa Agostino
Henry Tyminski

2. Situation
Bas Kosters is the hottest underground designer of the
Netherlands, the ‘Enfant Terrible’ of Fashion. He’s known for
his alternative Punk Pop approach and childlike prints.
“Why are only a few magazines writing about him?”
The Fashion show of the 2008 collection had to become the
hottest event of the Dutch Fashion industry that year.
Bas Kosters was at that moment was known but only silently
Bohemia Amsterdam | 10-11-2011
followed by the Dutch press.

3. Target
• All fashion editors of importance have to visit the show.
• The new collection of Bas Kosters has to be the talk of town
and mentioned in the most important magazines and on TV.
Target group
• Dutch and European Fashion editors
Bohemia Amsterdam | 10-11-2011
• Everybody who is somebody in Fashion
• ‘Soapies’ and other famous people

4. Strategy
We wanted to give people a reason to come. We sent 500 pieces
of Red Carpet that were going to be used at the show. All guests
were actually bringing their contribution of the Red Carpet to
fashion show where it would take place. On arrival everyone
who brought his piece of carpet received a pillow in return.
You just had to have Bas Kosters’ Red Carpet. It was the bitch
fight of 2008.
Bohemia Amsterdam | 10-11-2011
Other material such as the look book and poster, were made
matching the Red Carpet concept.
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5. Visuals
You had to have Bas Kosters’ Red Carpet.
Bohemia Amsterdam | 10-11-2011

6. Bohemia Amsterdam | 10-11-2011
Invitation
Pieces of Red Carpet were sent
as Direct Mail invitations.

7. Bohemia Amsterdam | 10-11-2011
Look Book
Designed in line with
the Red Carpet concept.

8. Results
More than 400 fashionista’s and fashion editors attended the
show and over 20 articles are published in Dutch papers and
Fashion magazines. He even made it onto RTL Boulevard.
Bohemia Amsterdam | 10-11-2011

9. Make a Mark.
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Kyra Roest kyra@bohemiaamsterdam.com
Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
Bohemia Amsterdam | 10-11-2011
+31 [0]20 42 33 555
bohemiaamsterdam.com