DobryTel asked Bohemia Amsterdam to help launch their new double phone number simcard service for Polish people who live and work in the Netherlands and/or the UK.

1. B2C Campaign Case
DobryTel
Launching Campaign
Client Personnel: Frank Rikken
Jan-Peter de Quartel
Bohemia Personnel: Marco de Boer
Kyra Roest
Jakub Zańczak

2. Situation
DobryTel is a smart mobile solution developed by
and for Polish people who work and travel
between their home country and (either or both)
the UK and the Netherlands.

3. Target
• Create awareness of DobryTel.
• 10% market penetration in one year.
Target Group
Polish workers in
• the UK (> 500.000)
• the Netherlands (>150.000)

4. Strategy
Because of the local rates between UK, the
Netherlands and Poland you simply forget the
borders. Using DobryTel feels like calling your
husband at work, your friend in the next village
or your neighbor. Chit-Chat becomes a habit.

5. Concept
We bring Tomek, the cartoon brand figure, alive
along with his friends in a cartoony landscape.
Tomek and his girl in Poland can’t stop calling
each other. It just feels like home.

6. Media
• Movie clips
• E-mailings
• Banners
• Page Take-Over
• Advertorial
• Sponsored links

7. Visuals
Media
Making of...
Online Commercial
Banners
Splash Page
Newsletter

11. Visuals
Media
Online Commercial
Banners
Splash Page
Newsletter

12. Clip 1: Right moment
Tomek calls his girl every day.
This time he calls at the right moment.

13. Visuals
Media
Online Commercial
Banners
Splash Page
Newsletter

16. Visuals
Media
Online Commercial
Banners
Splash Page
Newsletter

18. Visuals
Media
Online Commercial
Banners
Splash Page
Newsletter

20. Results
The campaign launched December 1, 2012.

21. Special Thanks To...
Jakub Zańczak (Copy & Creation)
Filmgasten (Direction & Film)

22. Brand While You Can.
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Kyra Roest kyra@bohemiaamsterdam.com
Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com