SlideShare ist ein Scribd-Unternehmen logo
1 von 22
Downloaden Sie, um offline zu lesen
Internet Marketing
Course
by
Bogdan Fiedur
Adlandpro.com
Lesson 7
Research your
competition
Bogdan fiedur blueprint for success lesson 7
In today's lesson you will be zeroing on
those keywords which you have spent
so much time researching so that you
can now research your competition.
These keywords will help you
later to optimize your pages
and purchase advertising
To help with this task you will need
to download one toolbar and some
browser extensions.
Before talking about the download,
what are browser extensions?
A browser extension is a
computer program that extends
the functionality of a web
browser in some way.
Bogdan fiedur blueprint for success lesson 7
The Toolbar that you will be downloading is
called the Alexa Toolbar.
The Alexa toolbar will allow you to
determine how much traffic the site you are
visiting is receiving. You will be also able to
determine their physical location, find their
contact email and see other related sites.
Once the toolbar is installed this
information is instantly displayed for you
while you are browsing.
Download the Alexa toolbar for Chrome
Alexa toolbar for Chrome
Download the Alexa toolbar for Firefox
Alexa Toolbar for Firefox
There are two extensions that you will find
very useful and needed.
Firefox
SEO Status PageRank/Alexa Toolbar
Chrome
Page Rank Status
If you don't want to install any add-ons, you
can use this web based page rank checker.
A working example of how Alexa shows
in Firefox
What you are seeing is how Blogger.com is
showing. As you can see Blogger.com has
the number 49. This means it is the top 49th
site in the world. The smaller the number
the more traffic a site is getting.
* Since the writing of this internet marketing
course blogger is now showing as 78
Remember that Alexa is ranking the
entire site, whereas Google is
ranking the page.
To put this in perspective Adlandpro has a
page rank 4 and Google.ca has a page rank
7 as seen in the image below.
Look for pages with a Page Rank of 3
and higher as these are the sites that
are worth looking at. Your goal is to
search for sites which score well for
your keywords and visit them because
not only are they your competition but
they are sites that will give you ideas on
how you want your business to look and
work
When you use the Alexa toolbar and
your extensions you will be able to
judge how important a site is through
the data that will be shown to you.
Pay attention to what attracts you when
you visit a site. Is it easy to navigate and
did you find what you were looking for?
Write down what you liked and even
what you didn't like so that you can
create your business that will be unique
to what you are doing.
Does the site have a newsletter? If
so join it so that you can get ideas
from what they are doing. You can
learn a lot about what a site is doing
that is making them so successful.
Does the site have an affiliate
program? If so join it - businesses
who have affiliate programs will
show you how to run a business and
give you tools to use that may be
useful to your own business.
You might also want to check the sites
which are on the right side of the Google
pages from Adwords. These are paid
advertisers which are bidding for your
keywords. This is your most aggressive
competition.
The more you understand the success of
your competition, the faster you will be
able to get your business off the ground.
If you have a business already in that
area, this will help you on improving it.
Take the first keyword that you did in the last
lesson and put it in the Google Search and then
using the Alexa Toolbar and extension - start
studying your competition. In lesson 8 I will
show you how to Start looking for your
customers based on my experience ~ Bogdan
Fiedur on G+
Would you like to join our community?
Kudos to Mark Dewey for this great graphic

Weitere ähnliche Inhalte

Kürzlich hochgeladen

NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Kürzlich hochgeladen (20)

NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

Bogdan fiedur blueprint for success lesson 7

  • 4. In today's lesson you will be zeroing on those keywords which you have spent so much time researching so that you can now research your competition.
  • 5. These keywords will help you later to optimize your pages and purchase advertising
  • 6. To help with this task you will need to download one toolbar and some browser extensions. Before talking about the download, what are browser extensions?
  • 7. A browser extension is a computer program that extends the functionality of a web browser in some way.
  • 9. The Toolbar that you will be downloading is called the Alexa Toolbar. The Alexa toolbar will allow you to determine how much traffic the site you are visiting is receiving. You will be also able to determine their physical location, find their contact email and see other related sites. Once the toolbar is installed this information is instantly displayed for you while you are browsing.
  • 10. Download the Alexa toolbar for Chrome Alexa toolbar for Chrome Download the Alexa toolbar for Firefox Alexa Toolbar for Firefox
  • 11. There are two extensions that you will find very useful and needed. Firefox SEO Status PageRank/Alexa Toolbar Chrome Page Rank Status If you don't want to install any add-ons, you can use this web based page rank checker.
  • 12. A working example of how Alexa shows in Firefox What you are seeing is how Blogger.com is showing. As you can see Blogger.com has the number 49. This means it is the top 49th site in the world. The smaller the number the more traffic a site is getting. * Since the writing of this internet marketing course blogger is now showing as 78
  • 13. Remember that Alexa is ranking the entire site, whereas Google is ranking the page.
  • 14. To put this in perspective Adlandpro has a page rank 4 and Google.ca has a page rank 7 as seen in the image below.
  • 15. Look for pages with a Page Rank of 3 and higher as these are the sites that are worth looking at. Your goal is to search for sites which score well for your keywords and visit them because not only are they your competition but they are sites that will give you ideas on how you want your business to look and work
  • 16. When you use the Alexa toolbar and your extensions you will be able to judge how important a site is through the data that will be shown to you.
  • 17. Pay attention to what attracts you when you visit a site. Is it easy to navigate and did you find what you were looking for? Write down what you liked and even what you didn't like so that you can create your business that will be unique to what you are doing.
  • 18. Does the site have a newsletter? If so join it so that you can get ideas from what they are doing. You can learn a lot about what a site is doing that is making them so successful.
  • 19. Does the site have an affiliate program? If so join it - businesses who have affiliate programs will show you how to run a business and give you tools to use that may be useful to your own business.
  • 20. You might also want to check the sites which are on the right side of the Google pages from Adwords. These are paid advertisers which are bidding for your keywords. This is your most aggressive competition. The more you understand the success of your competition, the faster you will be able to get your business off the ground. If you have a business already in that area, this will help you on improving it.
  • 21. Take the first keyword that you did in the last lesson and put it in the Google Search and then using the Alexa Toolbar and extension - start studying your competition. In lesson 8 I will show you how to Start looking for your customers based on my experience ~ Bogdan Fiedur on G+
  • 22. Would you like to join our community? Kudos to Mark Dewey for this great graphic