1. BOBBY FITZGERALD JR.
4247 Rock Bend Dr.
College Station, TX 77845
Cell: 979-777-9113
E-mail: bobby.fitz64@gmail.com
MANAGEMENT EXPERIENCE – AUTOMOTIVE INDUSTRY
Dynamic, competitive automotive management professional with over 20 years of experience
in the retail and wholesale automotive industry. Imaginative and innovative with proven award-
winning management, sales, advertising, marketing and new business development skills.
Industry-acclaimed profit, volume and customer satisfaction achievements. National leader and
consultant in combining cost control, revenue growth and process improvements through
effective staff training and motivation.
Process Management Forecasting Team Building
Digital Marketing Contract Negotiation Management Training
Retention Analysis New/used Vehicles Fixed Operations
PROFESSIONAL EXPERIENCE
General Manager
Atkinson Toyota 1999 – 2015
Directly responsible for overall profitability, sales and service for large volume dealership.
Defined and implemented long and short-term objectives, oversaw and controlled all daily
operations, policy implementation, advertising/promotions and strategic direction. Set and
administered budgets and initiated cost controls to ensure profitability. Recruited, hired and
motivated staffs up to 150, including key management and support personnel for sales, finance
and insurance, service, and parts departments. Evaluated individual performance and devised
and implemented proactive management training processes. Established departmental goals
with management teams which were based on an environment of mutual trust and respect and
required the highest ethical standards from staff and management.
• Instituted leadership team consisting of all employees for the development and
management of effective dealership processes
• Performed annual budgeting, including capital requirements and implemented monthly
forecasting reviews and reports
• Maintained constant focus on dealership Customer Satisfaction Index for obtainment of
region top 10%
• Developed and executed mentor program for fixed operations
• #1 single point dealership for the past 12 years
• Created a motivated and positive store environment to inspire employees and make the
customer feel welcome
• Built a team whose main priority is customer service and accomplished this through
hiring, coaching, and changing store culture

2. Used Car Manager
Bossier Chrysler Dodge Jeep 1998 – 1999
• Managed 15 person department consisting of Sales Managers, Finance and Insurance
Managers and Sales personnel
• Managed 150 used vehicle department. Maximized gross profit and controlled inventory
acquisition and liquidation process
• Recruited, hired and trained sales staff for maximum proficiency
Sales Manager
David Peters Hyundai 1995 – 1998
• Managed profitable New Vehicle Department to maximize gross profit potential and
control proper inventory turn
• Managed and conducted consistent training programs to ensure proper sales process
• Maintained constant focus on dealership Customer Satisfaction Index
PROFESSIONAL EDUCATION
University of Texas McCombs Business School - Gulf States Champions of Change Program
Gulf States Toyota – General Manager Evaluation Program Graduate
University of Toyota – Toyota Quality Financial Management University
University of Toyota – Toyota Quality Executive Management Graduate