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From Meeting to Tweeting: Preparing Conferences for Tomorrow
- 1. Fro m Me eting to Tweeting Preparing for the Conferences and Seminars of Tomorrow with Robert W. Wendover www.generationaldiversity.com
- 2. #mic12meets What are you learning? www.generationaldiversity.com
- 3. Mobile Multi-tasking Uber-connected Goal-oriented Pressured Impatient Demanding Skeptical Manipulative Fun-loving Distracted Shallow www.generationaldiversity.com
- 4. Influences Millennials Family Stories Pagers Mobisodes Schools Cell Phones Cookies Places of worship Global Positioning Technology Social Networking Sites Radio Menu-Driven Software In-text Advertising Billboards Presentation Software Blinks Newspapers Digital still photography Avatars Magazines Text Messaging Motion Capture Movies World Wide Web Microblogging Neighbors Meta-Search Engines Smart Phones Television Digital video photography Deep Packet Inspection Calculators Electronic Shopping Carts Go-Tags Portable Radios Video Phones Addressable Ads Portable Tape Recorders Global Positioning Systems Phone Bumping Cordless Phones Swipe Technology Mobile Wallets Personal Computers Downloadable Entertainment Near Field Comm. www.generationaldiversity.com
- 5. Observations about Meetings and Millennials • Seek to match their money with their values • Don’t perceive a difference between on-line and off-line identities • Are natural participants seeking information to make better decisions • Use technology fluidly – “The 3 screen life” • 32% post to social media at least 3X per day • 45% have posted a photo or message to their social network while attending an event. www.generationaldiversity.com
- 6. plann oers to vent ing e decision t help hnol ogy is impulsive Tec n the pital ize o sact ca tran g ister. ab ility to need re e, the ucing the e sa me tim y is red At th s instantl es busin er in adva nce. to re gist www.generationaldiversity.com
- 7. Connecting with Your Customers • Ask young members to ask young members about their meeting expectations • Interactive brochures and QR codes • Focus on navigation and ease of registration • Pre-event -- audio podcasts -- video podcasts – webinars – surveys -- blog posts -- fan pages – tweets • What else? • Examples? www.generationaldiversity.com
- 8. The Content – Chatter Continuum tent er on a tt C h C Where do your meetings fall? Where do you want them to fall? www.generationaldiversity.com
- 9. Engaging the Audience of Today w? to kno t hem el? wa nt mt o fe y? you the ppl hat do ant u w t them to a • W t do yo an ha uw • W t do yo ha • W www.generationaldiversity.com
- 10. Setting the Digital Stage • Power Point/Prezi/Keynote/Slide Rocket • Electronic gaming • Audience response systems • Tweeting • Live Web search • Live linking during presentation • Video clips • QR Codes • What else? www.generationaldiversity.com
- 11. Educating Your Stakeholders • Know their agenda (spoken and unspoken). • Know their stakeholders’ agenda. • Know your numbers. • Know your metrics. • Know your pitch. www.generationaldiversity.com
- 12. Content Successful Meeting Ap e nt p lica em ngag tio n E www.generationaldiversity.com
- 13. Making Your Meetings Memorable “Meetings are theater.” What can you do to . . . boost the buzz before the meeting? ease the registration process? make the meeting a performance? boost participant engagement? ensure learning after the meeting? Don’t let meeting-goers cool down! Continue the conversation. www.generationaldiversity.com
- 14. rned! le a uh ave ha t yo ee tw Tw #mic12meets www.generationaldiversity.com
- 15. Fro m Me eting to Tweeting Preparing for the Conferences and Seminars of Tomorrow with Robert W. Wendover www.generationaldiversity.com