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Human or Corporate Behavior
Behavior: Mode of Functioning
Corporate Goals
Human
Goals
or
Human Goals
Fairness,
sharing &
equality
Pluralism of
interest
groups
Encourage a
variety of
perspectives
Cooperation
Corporate Goals
Power &
efficiency
CompetitionTop-down Hegemony
Behavior: Ethical Guide
Corporate Goals
Human
Goals
or
Human
Goals
health,
survival,
and well
being
substantial
equality of
worth
long term
care for
spiritual
and
emotional
aspects of
life
Winner takes all Short term
Efficiency
Material
Corporate Goals
Behavior: Measure of Accountability
Corporate Goals
Human
Goals
or
Human Goals
Principle-driven
Holistic
Internalize full
impact of
functioning
Conserving
through rules &
citizen values
Corporate
Goals
Rule Driven Cost-benefit calculationResource -depleting Externalize costs
Behavior: To Whom Accountable
Corporate Goals
Human
Goals
or
Society as a whole Internalize full impact
functioning
citizens personal accountability
Human
Goals
Corporate
Goals
No personal
accountability
The market
place
Resource-
depleting
Stakeholder/
shareholders
Robert A. G. Monks
www.ragm.com
Twitter: @BobMonksNews
Facebook: Robert Monks

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