Working Differently: Tools For Listening To Online Conversations

Working Differently: Tools for Listening to Online Conversations Bob Bertsch

What Is Working Differently? ,[object Object],[object Object],[object Object],[object Object]

The Communications and Knowledge Landscapes have Changed ,[object Object],2010 74% of adults use Internet 65% have broadband at home >55% watch video online 85% own a cell phone 57% use wireless internet >66% use cloud computing 46% use social networks Fast, mobile connections on outside servers and storage - Pew Internet & American Life Project, http://www.pewinternet.org/ 2000 46% of adults use Internet 5% have broadband at home <20% watch video online 53% own a cell phone 0% use wireless internet <10% use cloud computing 0% use social networks Slow, stationary connections built around my computer

Our Approach To Online Communication Has Not Changed Since 1994 ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/sammy0716/3005591006/

The Way Our Customers Use Online Communication Has Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Communication Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Path Forward Created by Aliza Sherman

A Path Forward ,[object Object],[object Object]

Google Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Socialmention ,[object Object],[object Object],[object Object],[object Object],[object Object]

Socialmention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object]

Feeds in Outlook and Internet Explorer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Feeds in Firefox ,[object Object],[object Object],[object Object],[object Object],[object Object]

Feeds in Other Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Start Listening ,[object Object],[object Object],[object Object],[object Object]

Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Differently: Tools For Listening To Online Conversations

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Working Differently: Tools For Listening To Online Conversations