Wynnum chamber - Truth about social media for business
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Adam Franklin delivered this presentation at Wynnum Chamber of Commerce on Wed 18th Aug 2010.
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Wynnum chamber - Truth about social media for business
- 4. Show of hands show of hands?
- 5. Fears?
- 6. Don’t have time? No time?
- 9. Monitor
- 10. RELAX…
- 11. It’s just like real life!
- 14. Speaker RTs
- 15. Delegate tweets
- 16. Win
- 23. Social Strategy - Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
- 29. Enjoy yourself!
- 30. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin
Hinweis der Redaktion
- Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. Tweet away
- Uses Social Media? Success with Social Media? Move country? WHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card. STAND UP: Who uses Facebook? Blogs? YouTube? Twitter? LinkedIn?
- Don’t have enough time, employees might waste time, it’s often banned.
- Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL
- 5 years ago: Twitter & Facebook didn’t exist, so faster now.
- Free. Social Media monitoring tool? LINK on landing page!
- Done properly can have a positive effect IF you know & follow the rules!
- Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
- Authentic + Honest
- WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
- Customer Service
- All marketers are for these 1-on-1 convos.
- Hypothetical – Robert Scoble – mega blogger - dines & his daughter gets sick. He tweets about it, blogs & causes huge reputational damage.
- How to get on the front foot using social media Might have seen Play video
- 4,859,919 followers! Question: think back to the last marketing activity you did... How did you personalise it???
- 180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
- Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.