The Web Strategy Planning Template (2017 version) helps you make the most of the web. It will help you define who your buyers are and the best way to communicate with them directly. Download yours at: http://www.bluewiremedia.com.au/web-strategy-planning-template. It was co-created with David Meerman Scott and helps you actually implement your web strategy. Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, build upon it and even use it commercially.

1. Back Links Outcomes
SEO
Search
GOOGLE
PURCHASEBlogs
News Websites
Guest Blog Posts
Testimonials
Speaker Bios
Expert Articles
Industry Partners
Blog Directories
News Releases
Affiliates
Awards
Galleries
Infographics
Events
Reddit
StumbleUpon
Digg
Buy
Renew
Mobile & Tablet
Friendly Site
Landing Pages
Organic Searches
SEM
Google Adwords
ENQUIRE
Contact Us Form
CONNECT
Flagship Content
E-books
Templates
SOCIAL MEDIA &
CONTENT
MARKETING
WEBSITE
Blog
Facebook
LinkedIn
YouTube
Vine
Email
Marketing
Google +
Pinterest Twitter
Instagram
Apps
Podcasts
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
© 2017 by Bluewire Media and David Meerman Scott v9.1
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
build upon it and even use it commercially.
Web Strategy
Webinars
Joint Ventures (JVs)
Upsell
Continuity
Phone / Book an
Appointment
Email Us
Connect on Social
Media
Subscribe to Email
Newsletter
Marketing Funnel /
Email Autoresponder
Webinars / Facebook Live
Lead Magnet
FREE DOWNLOAD

2. 2:
Who is this person?
COMPANY:
WHO
Web Strategy Planning Template PRODUCT/SERVICE:
Buyer Persona
Description
1:
Guarantees, testimonials, press etc.
WHY
How are you remarkable?
Proof
Google, blogs, Facebook, Twitter
etc.
Who do they trust?
WHERE
Where are they?
Why are they buying from you?
WHAT
Problems you solve for this buyer?
Purchase
Enquire
Connect
Download
Actions you'd like them to take:
What will you publish?
Keywords buyers type into Google.
HOW
Content is King (Strategy)
Blog, Twitter, YouTube, email,
newsletter, e-books, Facebook,
podcasts etc.
Marketing is Queen (Tactics)
WHEN
Things to do this week:
SCORECARD
... thismonth:
... this quarter:
... this year:
No. of Purchases:
GOAL RESULT
No. of Enquiries:
No. of Connections:
No. of Downloads:
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
© 2017 by Bluewire Media and David Meerman Scott v9.1
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
build upon it and even use it commercially.