The Truth About Social Media for Business - Hervey Bay Chamber of Commerce

•

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Bluewire Media

Adam Franklin gave this presentation at the Hervey Bay Chamber of Commerce breakfast on Wed 4th December 2014.

Technologie Business

The Truth About
Social Media for Business
•
•
•
•
•

Is it a Fad?
Your worst fears
Twitter, Facebook, Blogs, Email & YouTube
Social Media Strategy
Q&A

Adam Franklin,
Marketing Manager

@Franklin_Adam

@Bluewire_Media
Tweet
TTweet

Tweet
weet!

1. Facebook
comments

2
referrals
in
10
minutes

1. Facebook
comments

8
referrals
in
1
day

Blogging
A:racts
More
Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV

Will
It
Blend?
Cost?
$50
Views:
10,656,840
Total
Video
Views:

192,351,121

700%
Results?

1.
Set
up
pages

Social
Strategy
-‐
Beginner

1.
Set
up
pages

2.
Secure
your
URL

Social
Strategy
-‐
Beginner

1.
Set
up
pages

2.
Secure
your
URL

3.
Publish
content
&
enable
sharing

Social
Strategy
-‐
Beginner

1.
Set
up
pages

2.
Secure
your
URL

3.
Publish
content
&
enable
sharing
4.
Watch
and
listen

Social
Strategy
-‐
Beginner

1.
Set
up
pages

2.
Secure
your
URL

3.
Publish
content
&
enable
sharing
4.
Watch
and
listen
5.
Join
in

Social
Strategy
-‐
Beginner

75% information
23% compare
2% ready to buy
Nurture
with
love

40

Thank
you.

!

Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam

If
you’d
like
a
hand
with
your
social
media,
please

get
in
touch!

1300 258 394
www.bluewiremedia.com.au

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The Truth About Social Media for Business - Hervey Bay Chamber of Commerce

1. The Truth About Social Media for Business • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy Q&A Adam Franklin, Marketing Manager

2. 2

4. You? Who’s next? 4

5. 5

6. @Franklin_Adam @Bluewire_Media Tweet TTweet Tweet weet!

7. Show of hands show of hands?

9. Weiner-‐gate

10. Tools

11. Don’t have 7me? No time?

12.

13. Monitor

14. Relax…

15. Just like real life!

16. Twi:er

17.

18. 1 referral in 24 hours

19.

20. 1. Facebook comments 2 referrals in 10 minutes

21. 1. Facebook comments 8 referrals in 1 day

22. 1. Facebook comments Facebook

23. INVEST

24. Blogging

25. Blogging A:racts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV

26. Remarkable content 26

27. Done the work

28. $1 spent $41 return Email MarkeKng

29. Email is best. Remember 1995?

30. Darren Rowse aka @ProBlogger

31. Dear Rich

32.

33. Will It Blend? Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121 700% Results?

34. 1. Set up pages Social Strategy -‐ Beginner

35. 1. Set up pages 2. Secure your URL Social Strategy -‐ Beginner

36. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing Social Strategy -‐ Beginner

37. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen Social Strategy -‐ Beginner

38. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen 5. Join in Social Strategy -‐ Beginner

39. Social Strategy -‐ Intermediate

40. 75% information 23% compare 2% ready to buy Nurture with love 40

41. Universe 41

42. Web Strategy System 42

43. Measure & Improve 43

44. What would you do?

45.

46.

47.

48. 48

49.

50.

51.

52.

53. Up 55% Up 107% (@replies) Sales

54.

55. “Train hard, win easy” Sean Bowes 55

56.

57. SocialMediaOnlineAcademy.com

58. www.bluewiremedia.com.au

59. Thank you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If you’d like a hand with your social media, please get in touch! 1300 258 394 www.bluewiremedia.com.au