http://www.bluewiremedia.com.au/web-strategy-summit-2012 Paul Goldston from Reload Media showed these slides during his panel discussion at the Web Strategy Summit in Brisbane on Wed 21st Nov 2012, held at the Australian Institute of Management. The panel involved topics such as "Attracting Buyers via the Web Using Search, Website Conversations & Email Marketing", and was held alongside Will Swayne from Marketing-Results.com.au and Matt Johnson from Vision 6.