http://www.bluewiremedia.com.au/web-strategy-summit-2012 Mike O'Hagan from MiniMovers, explains how his company transformed its industry & how he continues to drive a million dollar business growth via the web. This case study was presented at the Web Strategy Summit in Brisbane on Wed 21st Nov 2012, held at the Australian Institute of Management.

1. Mike O’Hagan
Founder/Owner - MiniMovers
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3. Entrepreneur - Serial Bootstrapper
1. Find opportunities that can be developed into solutions that
people will buy.
2. Start businesses with little or no capital investment .
3. Avoid borrowing – and minimise risks.
4. Fund (force) growth from within.
5. Experiment and systemise.
6. 80% focused on product and people and 20% focussed on
money (opposite of Corporate thinking).
My single PERSONAL goal/focus is to make a crap load of money EVERY
WEEK and not “HAVE TO” work.
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4. 1985 1988
Short distance, 2008
direct door to door,
Residential or
Business MOVES
2005

5. 2010 2011 2012

6. When people want to buy something
they cannot hold or touch (time) .......
1. Memorable NAME
90% Ask 2. Product to suit the NEED
Somebody
3. Wow Delivery (Exceed Expectations)
4. Friends of your Business (referral)
10% Advertising
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7. When people want to buy something
they cannot hold or touch (time) .......
90% GET PEOPLE TO TALK
Ask
Somebody
ABOUT US
10% Advertising
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8. When people want to buy something
they cannot hold or touch (time) .......
1. Memorable NAME
Ask 2. Product to suit the NEED
90% Somebody
3. Wow Delivery (Exceed Expectations)
4. Friends of your Business (referral)
5. Social Media
• Commenting
10% Advertising
• Entertaining
• Informing
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13. 1. BE DIFFERENT
2. BE NOTICED
• Who you are
• What you do
• Why use you
• How to contact you

14. BE DIFFERENT ……… BE NOTICED

15. Mike O’Hagan
Google Me
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