Marketing Your Way To The Top Of Google
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14 April 2010: Australian Marketing Institute Workshop. Session 2 by Adam Franklin
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Marketing Your Way To The Top Of Google
- 1. Marketing Your Way to the Top Of Google Using Blogs, You Tube, Email & Social Adam Franklin , Bluewire Media
- 18. Problem?
- 40. Q & A
- 42. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin If you’d like me to speak your event, call Bluewire Media on 1300 258 394
Hinweis der Redaktion
- Tweet away! [Black out] Let me share something that is a little embarrassing... #3 on Google. Who here is #1 - #3 on google? 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet
- Tweet away! Let me share something that is a little embarrassing... #3 on Google. Who here is #1 - #3 on google? 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet
- MISTAKES: Black Hat, SPAM, short cut
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort. Hard to get
- CATCH 22. Need backlinks to kick start. Directories, Testimonials, ARTICLES. People re-publish your articles with BACKLINKS! Hard to get backlinks Harder to write content regularly. HIRE A JOURNALIST
- Reference Tool on my landing page.
- Blogging is content in the bank. Never disappears. Unlike traditional ‘Interruption Marketing’. (Seth Godin). Many marketers are using strategies that worked when your customer looked like this! (PRE 1996, PRE INTERNET)
- Traditional Marketing isn’t bad... But your customer has CHANGED with the Internet. Many ingore adverts. 99%:1%. INBOUND MARKETING – Brian Halligan – everyone is interested!
- Content from AMI homepage – Google doesn’t see this.
- How Google sees your content. WORDLE.net
- Last year’s presentation was about DESIGN this is about creating great content
- ACTIVITY
- Last year’s presentation was about DESIGN this is about creating great content
- It takes time & effort.
- It takes time & effort.
- Buying a camera at Xmas
- Won US Presidents Election using Social. YOU TUBE: 148,177,718 views. TWITTER: 3,626,045 FACEBOOK: 8,041,118 fans
- GET INVOLVED: Sign up EMAIl
- $700m+ 88% from individuals.
- Too much value on the Table.
- “ How can you encourage people to spread the word for you?’ Tweet Ups, Bloggers Room at Events.
- Slides, Tool & Resources, SEO E-books & Recommended Reading