Research, research, research Understand your target market Domain name Decide on the website design & build Web hosting Content Create a marketing strategy and keep track Create a sales strategy

1. eCommerce
Do It Well, Or Don’t Bother!
Shanon Scully
Web Strategy Advisor

2. 1. Research, research,
research!
• Research your competitors
• Research their prices
• Research their eCommerce systems
• Research their customers
• Research their marketing
DEFINE YOUR GOAL!!

3. 2. Understand your target
market
• Are they ready to buy online?
• Look at where they buy online in other markets
• Understand their online behaviour
• Geographical location
DEFINE YOUR TARGET AUDIENCE!!

4. 3. Domain name
• Your Brand online
• Uniquely identifies your business
• Secure your name:
o .com.au
o .net.au
o .com
o .net
o .co.uk

5. 4. The eCommerce System
Design & build
• Your budget
• Number of products
• Who will manage the system
• Future proof the system
• The payment gateways
• International
o Currency
o Language

6. 5. Web hosting
• Cost
• Technical specifications
• Traffic
• Stability
• Management

7. 6. Content
• Content is King!
o Fresh
o Relivant
• Blog
• Email marketing
• Don’t Sell Sell Sell

8. 7. Create a marketing
strategy and keep track
• Revolve around your Goals and Target Market
• Learn about online marketing
o SEO
o Pay Per Click ads
• Keep track
o Google Analytics
• It won’t happen over night

9. 8. Create a sales strategy
• Different between marketing & sales strategy
o Marketing: Brand awareness & position
o Sales: Converting those that know, to those that buy
• Understand the buying process within your
eCommerce system
o The funnel
• How will you build
your relationships?
o EDMs
o Social Media
o Workshops

10. bluewiremedia.com.au/flex
eCommerce
1. Research, research, research
2. Understand your target market
3. Domain name
4. Decide on the website design & build
5. Web hosting
6. Content
7. Create a marketing strategy and keep track
8. Create a sales strategy
Questions???