Who’s dabbled with social media? Who’s had success with social media? Who’s had social media go so wrong they’ve had to move to another country?
Whitepaper in work book + 101 Tips
It takes time & effort.
Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL
5 years ago: Twitter & Facebook didn’t exist, so faster now.
Free. Social Media monitoring tool?
Done properly can have a positive effect IF you know & follow the rules!
Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
All marketers are keen for these 1-on-1 convos.
We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
All marketers are keen for these 1-on-1 convos.
All marketers are keen for these 1-on-1 convos.
Len Pryor. Google
All marketers are keen for these 1-on-1 convos.
All marketers are keen for these 1-on-1 convos.
180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000