Don’t miss this “deadly,” yet delightful webcast that exposes the 7 deadly sins that your franchise must avoid... Learn from the devil himself how you can turn these sins into advantages!

1. www.bluewaterbrand.com/7sins
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2. MaKenzie
Wangsness*
Digital
Marke@ng
Expert
10
years
of
digital
marke@ng
experience
…Angel
Craig
Boyte
Director
of
1:1
Digital
Strategy
14+
years
of
digital
marke@ng
experience
…Devil
@BluewaterBrand
#7Sins
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3. 1
Relying on My National
Brand to Do All of My
Marketing
#7Sins
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4. 6
in
10
senior
marketers
say
that
local
marke@ng
is
essen@al…
ONLY
7%
of
them
say
they
are
good
at
it
#7Sins
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5. Start Using Local Marketing!
» Enhance
your
store's
image
in
the
community
» Increase
customer
loyalty
» Grow
store
traffic,
sales
and
awareness
#7Sins
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6. 2
Not Having a Local Microsite
#7Sins
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7. 85%
85%
of
consumers
are
searching
for
local
business
online
63%
of
small
businesses
do
not
have
a
website
#7Sins
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8. Build a Solid Microsite!
» Op@mize
your
local
site
(so
you
can
be
found
in
search
results!)
» List
your
phone
number
on
the
home
page
» List
your
email
#7Sins
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9. 3
Not Knowing Where You
Rank in Search Results
#7Sins
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10. 90%
75%
of
all
consumers
begin
on
a
search
engine
of
searchers
never
scroll
past
the
first
page
#7Sins
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11. Get Active Online!
» Set
up
and
link
to
your
Google+
page
» Register
with
local
directories
» Get
local
reviews
#7Sins
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12. 4
Forgetting About Mobile
#7Sins
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13. 3
out
of
5
consumers
search
for
local
businesses
on
their
smartphone
52%
52%
of
users
report
that
a
poor
mobile
experience
will
make
them
less
likely
to
engage
with
that
brand
in
the
future
#7Sins
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14. Make Sure Your Local Site
is Mobile Friendly!
74%
When
people
visit
a
mobile-­‐friendly
site,
74%
of
them
say
they’re
more
likely
to
return
to
that
site
in
the
future!!
#7Sins
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15. 5
Not Taking Advantage of
Your Customer Data
#7Sins
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16. 86%
86%
of
buyers
will
pay
more
for
a
be`er
customer
experience.
Only
1%
of
customers
feel
that
vendors
consistently
meet
their
expecta@ons…
#7Sins
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17. You Have the Data Use It!
» Think
coupons,
mailings,
promo@ons,
loyalty
club
and
birthdays
» Data
is
the
key
to
personalized
marke@ng
and
building
loyalty
» Using
your
data
the
right
way
will
create
a
be`er
customer
experience
#7Sins
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18. 6
Ignoring Social Media
#7Sins
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19. 72%
of
all
adults
(and
89%
of
adults
under
30)
use
social
media
83%
of
small
businesses
using
social
media
believe
it
is
important
to
their
business
#7Sins
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20. Leverage Social Media!
» First,
work
with
corporate
to
use
the
best
approach
and
respect
the
franchise
brand
» Next,
stay
ac@ve.
Post
ogen.
Respond
ogen.
» Listen
to
what
your
customers
are
saying
on
social
#7Sins
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21. 7
Turning Your Marketing Off
#7Sins
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22. According
to
the
Associa@on
of
Na@onal
Adver@sers,
most
businesses
predict
at
least
a
10
-­‐
30%
cut
in
their
marke@ng
budgets
L
#7Sins
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23. Market Even Smarter!
» Maintain
or
even
increase
your
marke@ng
» Examine
your
current
marke@ng
and
find
what
can
be
improved
» Use
marke@ng
tac@cs
that
drive
immediate
results
–
like
direct
response!
#7Sins
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24. Download the Infographic!
» bluewaterbrand.com/7sins
#7Sins
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25. Director
of
1:1
Digital
Strategy
craig@bluewaterbrand.com
MaKenzie
Wangsness*
Digital
MarkeOng
Expert
makenzie@bluewaterbrand.com
@BluewaterBrand
#7Sins
Thank you!
Craig Boyte
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26. Connect with Us!
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater
Inc.
bluewaterbrand.com/blog
#7Sins
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