A specific Open Innovation programme developed by Orange to support partnerships with startups in different areas (web 2.0, mobile, enterprise solutions, etc.) as part of www.orangepartner.com

1. The ‘Orange Start Up Programme’ (OSUP) delivering ‘Corporate Open Innovation’ part of www.orangepartner.com Martin Duval – Director of the OSUP

5. Close the Gap with external innovation Research Development Current Market and Business Model Technology acquisition Technology in-licensing External research projects from Universities and Labs (Public or from other corporations) Technology from startups Venture investing Internal R&D Spin-Off Spin-Off New Markets and Disruptive Business Models + Current OSUP scope (NExT.com/OAD)

6. inputs outputs Deliverables Internal sourcing from : R&D, Next.com, I labs External sourcing from : Web Sites, press releases, conferences… Bring value Challenging “ Make or buy” Develop a standalone project from scratch Contribute to the ecosystem development Build a label approach to improve internal processes (purchasing, legal…) Process et deliverables (pipeline 2007) “ On demand” sourcing of partners / enablers (> 200 identified) (> 80 contacted) (> 30) (> 10) (> 4) Pilot contract 3 Opportunity studies 1 MoU 2 Beta test project management BETA Collaboration Contribution Problems solving Final launch 4

9. OSUP case studies

11. inputs outputs Opportunity studies 1 Beta test project management BETA launch Q4 - 2007 4 Deliverables Start-up screening from our 2.0 companies networks Processes and deliverables: in real life On your mobile 6 months public beta test 3,5 months 3,5 months = 7 months from meeting To beta Pilot contract 3 MoU 2

15. inputs outputs Opportunity studies 1 Trial with Lab’O BETA trial Q2 - 2008 4 Deliverables Start-up screening from our 2.0 companies networks Processes and deliverables Jan 2008 Mar 2008 Jun 2008 Jul/Aug 2008 1 months Pilot contract 3 MoU 2 Prepare launch with OFR 5

19. OSUP case studies with startups met during the previous Camp

21. inputs outputs Opportunity studies 1 Beta test project management BETA launch Q2 - 2008 4 Deliverables Start-up screening from our 2.0 companies networks Processes and deliverables: in real life 6 months public beta test 4 months 3,5 months = 6 months from meeting To beta Birthday Reminder Pilot contract 3 MoU 2

22. Case Study: ClicMobile Birthday Reminder My contact list to configure alerts 0 2 kind of alerts : e-mail and/or SMS 1 2 types of friendship. For a good friend, I receive 2 birthday alerts, one week before and one day before 0 1

24. Case Study: NYN Customer visits Orange Shop to purchase new phone/upgrade. Offered option to pick a personal number for a one-off fee. Salesperson uses online tool to search number pool according to preferences of the customer (name, DOB etc) New customer in-shop Existing customer churning Customer visits Orange online to purchase new phone/upgrade. Offered option to pick a personal number for a one-off fee. Directed to online tool to search number pool according to preferences of the customer (name, DOB etc) New customer online Customer speaking to CS about leaving Orange. Retention team offers customer ability to select a personal number for free Algorithme Number Pool Number possibilities Orange to provide the number

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