A snapshot of our research in 2011 which looked at over 355,000 Facebook posts in higher ed.

1. State of Higher Ed Facebook Pages
2011 Data and Results
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2. Helping colleges and universities use the web to meet
their marketing and recruitment goals.
Inquiries: brad(at)bluefuego.com
= BlueFuego Client
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3. Breakdown by Size of School
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
XS S M L XL
<2,500 2,500-4,999 5,000-9,999 10,000-19,999 >20,000
students students students students students
9%
14% 31%
17%
30%
N = 859
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4. Average Growth per Page in 2011
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
53.1%
N = 859
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5. Largest % Growth in 2011
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
Mississippi College 1,053%
Harvard 508%
Texas A&M Texarkana 471%
SNHU 408%
University of Iowa 401%
MIT 383%
UC San Diego 275%
University of Nebraska 268%
Grand Canyon 250%
Loma Linda 247%
0% 275.00% 550.00% 825.00% 1,100.00%
N = 859
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6. Average Growth per Page 2011- XS Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
40.1%
N = 262
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7. Largest % Growth 2011- XS Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
Texas A&M Texarkana 471%
Loma Linda 247%
U. of the Cumberlands 228%
Saint Leo University 205%
Sweet Briar College 182%
Roberts Wesleyan 128%
Cal Tech 110%
University of Dallas 106%
Merrimack College 89%
Shorter University 88%
0% 125.00% 250.00% 375.00% 500.00%
N = 262
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8. Average Growth per Page 2011- S Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
52.56%
N = 258
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9. Largest % Growth 2011- S Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
MIssissippi College 1,053%
SNHU 408%
MIT 383%
Grand Canyon 250%
LIU - Brooklyn 217%
Parsons 213%
Northwestern Ohio 177%
Eastern University 137%
Webster University 130%
Westfield State 125%
0% 275.00% 550.00% 825.00% 1,100.00%
N = 258
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10. Average Growth per Page 2011- M Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
55.61%
N = 151
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11. Largest % Growth 2011- M Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
Harvard 508%
USC 234%
Stanford 152%
CalSt. Dominquez Hills 145%
Murray State 118%
University of Chicago 114%
Princeton 111%
Columbia 108%
Pace 106%
Fordham 104%
0% 150.00% 300.00% 450.00% 600.00%
N = 151
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12. Average Growth per Page 2011- L Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
59.18%
N = 113
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13. Largest % Growth 2011- L Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
Nebraska Lincoln 268%
Montana St. Bozeman 210%
University of Oregon 206%
Cleveland State 159%
Louisville 143%
DePaul 128%
UT-Pan American 116%
Cornell University 107%
UNC Chapel Hill 105%
Nebraska Omaha 96%
0% 75.00% 150.00% 225.00% 300.00%
N = 113
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14. Average Growth per Page 2011- XL Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
73.78%
N = 75
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15. Largest % Growth 2011- XL Schools
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
University of Iowa 401%
UC San Diego 275%
Temple 192%
University at Buffalo 183%
University of Houston 163%
Florida 138%
UNLV 126%
Alabama 120%
Boston University 119%
Arizona State 116%
0% 125.00% 250.00% 375.00% 500.00%
N = 75
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16. Formula
Our method for determining engagement and interaction on a Facebook Fan Page
Likes + Comments +
# of Fans = Average Engagement
Shares
If you have 1,000 fans & you get 6 likes, 3 comments and 1 share:
10 Likes/Comments/Shares
1000 Fans
Total Engagement = 1% of Fans
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17. Ten Most Engaging Facebook Pages 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Merrimack College 0.9708%
Murray State 0.8615%
Ohio Wesleyan 0.7489%
Knox College 0.7473%
Thomas Aquinas 0.7411%
Hood College 0.7311%
St. Mary of the Woods 0.7299%
John Brown 0.7121%
Siena College 0.6956%
Alma College 0.6732%
0% 0.25% 0.50% 0.75% 1.00%
N = 972
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18. Ten Most Engaging Facebook Pages 2011 - XS
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Merrimack College 0.9708%
Knox College 0.7473%
Thomas Aquinas 0.7411%
Hood College 0.7311%
St. Mary of the Woods 0.7299%
John Brown 0.7121%
Alma College 0.6732%
Walsh University 0.6616%
The Masters College 0.6518%
University of The Ozarks 0.6444%
0% 0.25% 0.50% 0.75% 1.00%
N = 303
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19. Ten Most Engaging Facebook Pages 2011 - S
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Ohio Wesleyan 0.7489%
Siena College 0.6956%
Wellesley College 0.6655%
Shaw University 0.6315%
Susquehanna 0.5747%
Stonehill College 0.5529%
Union College (NY) 0.4887%
St. Olaf College 0.4839%
Messiah College 0.4756%
Grove City College 0.4715%
0% 0.20% 0.40% 0.60% 0.80%
N = 287
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20. Ten Most Engaging Facebook Pages 2011 - M
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Murray State 0.8615%
U. St. Thomas (MN) 0.5044%
Colorado State Pueblo 0.4782%
U. Incarnate Word 0.4445%
TCU 0.4418%
SMU 0.3558%
Marquette 0.3481%
Arkansas Little Rock 0.3328%
Texas Southern 0.3153%
SUNY Fredonia 0.3104%
0% 0.23% 0.45% 0.68% 0.90%
N = 166
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21. Ten Most Engaging Facebook Pages 2011 - L
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Washington State 0.5823%
IPFW 0.4851%
Stephen F. Austin 0.4443%
Youngstown State 0.4234%
University of Nevada 0.4107%
University of Nebraska 0.3915%
Drexel University 0.3698%
UT- Arlington 0.3431%
Utah State 0.3261%
Wichita State 0.3253%
0% 0.15% 0.30% 0.45% 0.60%
N = 133
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22. Ten Most Engaging Facebook Pages 2011 - XL
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
University of Houston 0.4879%
NC State 0.4443%
UW - Milwaukee 0.4398%
Texas A&M 0.4270%
UW - Madison 0.3402%
University of Iowa 0.3102%
Georgia State 0.3026%
University at Buffalo 0.2922%
UC San Diego 0.2882%
Kansas University 0.2668%
0% 0.13% 0.25% 0.38% 0.50%
N = 83
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23. Geographic Location of 100 Most Engaging Pages in 2011
West Midwest South Northeast
14% 37% 25% 24%
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24. Average Number of Posts per Month
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
N=796 22.68 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
N=972
29.64
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25. Average Number of Posts per Month - XS Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
N=243 18.43 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
N=303
22.34
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26. Average Number of Posts per Month - S Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
N=237 20.78 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
N=287
26.42
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27. Average Number of Posts per Month - M Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
N=143 24.92 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
N=166
34.11
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28. Average Number of Posts per Month - L Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
N=105 27.13 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
N=133
35.12
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29. Average Number of Posts per Month - XL Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
N=66 33.86 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
N=83
49.17
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30. Percentage of Pages that Increased Engagement in 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
46.9%
N = 729
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31. 60.7%
of the Pages that increased engagement in 2011
decreased their average # of posts per month in 2011.
N = 729
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32. Percentage of Pages that Decreased Engagement in 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
53.1%
N = 729
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33. 81.2%
of the Pages that decreased engagement in 2011
increased their average # of posts per month in 2011.
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
N = 729
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34. Largest Year over Year Engagement Increase
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
Ohio Wesleyan 2,104%
West Chester University 647%
Stonehill College 453%
Merrimack College 375%
Gutavus Adolphus 351%
Regent University 317%
University of Vermont 314%
UW Milwaukee 306%
Penn State Berks 277%
McNeese State 247%
0% 1,000% 2,000% 3,000%
N = 729
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35. Largest Year over Year % Engagement Increase - XS Schools
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
Merrimack College 375%
Regent University 317%
Saint Bonaventure 226%
Jamestown College 177%
Buena Vista University 166%
Wilkes University 157%
Alma College 143%
Eckerd College 132%
Gordon College 129%
Moravian College 124%
0% 133% 267% 400%
N = 218
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36. Largest Year over Year % Engagement Increase - S Schools
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
Ohio Wesleyan University 2,104%
Stonehill College 453%
Gustavus Adolphus 351%
Sacred Heart University 215%
DePauw University 191%
Otterbein University 177%
Wagner College 156%
Ross University 144%
University of New Haven 132%
Delta State University 126%
0% 1,000% 2,000% 3,000%
N = 214
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37. Largest Year over Year % Engagement Increase - M Schools
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
West Chester University 647%
Penn State Berks 277%
McNeese State 247%
Murray State 229%
University of Chicago 214%
Bridgewater State 201%
Howard University 147%
UMASS Lowell 132%
Indiana State 120%
Colorado State - Pueblo 119%
0% 233% 467% 700%
N = 132
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38. Largest Year over Year % Engagement Increase - L Schools
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
University of Vermont 314%
UT - Pan American 238%
Utah State University 197%
Southeastern LA 104%
Florida Atlantic 87%
Binghamton University 72%
Georgia Southern 65%
Western Illinois 64%
Columbia College Chicago 62%
UW Eau Claire 62%
0% 133% 267% 400%
N = 97
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39. Largest Year over Year % Engagement Increase - XL Schools
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
UW Milwaukee 306%
University of Memphis 136%
University of Georgia 134%
University of Iowa 125%
Western Michigan 124%
University of Arizona 96%
UC Irvine 88%
University of Cincinnati 87%
Middle TN State 54%
Florida International 54%
0% 133% 267% 400%
N = 68
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40. Percentage of Pages that decreased posts per month in 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
28.4%
N = 729
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41. 63.8%
of the pages that decreased posts per month in 2011
saw an increase in engagement in 2011.
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
N = 729
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42. Average Engagement
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
N=729 .2480% 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
N=729
.2211%
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43. Average Engagement - XS Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.3054% 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.2876%
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44. Average Engagement - S Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.2340% 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.2321%
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45. Average Engagement - M Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.1780% 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.1658%
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46. Average Engagement - L Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.1717% 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.1642%
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47. Average Engagement - XL Schools
2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.1659% 2011
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.1603%
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48. Are you ready to Ignite the Fuego?
Contact us today:
brad@bluefuego.com
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