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Email marketing and customer retention

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Blue Sky Factory
Blue Sky Factory

More at http://blog.blueskyfactory.com

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Email Marketing & Customer Retention Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Wednesday, March 24, 2010
The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com Wednesday, March 24, 2010
blueskyfactory.com/optsum Wednesday, March 24, 2010
Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to. Wednesday, March 24, 2010
#smcdallas smcdallas.org Wednesday, March 24, 2010
Send a link to your most recent email to @cspenn on twitter. Wireless code: optimiz114 Wednesday, March 24, 2010
Wednesday, March 24, 2010
social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social email marketing social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social Wednesday, March 24, 2010
$43.62 Wednesday, March 24, 2010
$43.62 but only if you don’t FAIL at email marketing Wednesday, March 24, 2010
Wednesday, March 24, 2010
I hate customer retention katesheets Wednesday, March 24, 2010
energize your customers Wednesday, March 24, 2010
Attract Convert Energize Wednesday, March 24, 2010
Marketing Sales Product & Service Wednesday, March 24, 2010
5 things every email marketer wants Wednesday, March 24, 2010
more audience Wednesday, March 24, 2010
more delivery Wednesday, March 24, 2010
more opens Wednesday, March 24, 2010
more actions Wednesday, March 24, 2010
better measures Wednesday, March 24, 2010
more audience Wednesday, March 24, 2010
make it easy Wednesday, March 24, 2010
make it easy Wednesday, March 24, 2010
tell people what to expect Wednesday, March 24, 2010
tell people what to expect Wednesday, March 24, 2010
RTTV Wednesday, March 24, 2010
http:// bit.ly/canspam Wednesday, March 24, 2010
Opt-in rotation Wednesday, March 24, 2010
Wednesday, March 24, 2010
Dear Chris, I wanted to reach out to my contacts on LinkedIn... Dear Chris, I wanted to reach out to the folks who were kind enough to comment on my blog... Dear Chris, I wanted to reach out to the awesome folks like you who bought my.... Wednesday, March 24, 2010
... I’d like to invite you to join my newsletter ... ... I’d like to ask you to sign up for free to my mailing list ... ... I’d like to stay in touch with you about what’s happening ... Wednesday, March 24, 2010
... in exchange for your attention ... Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
http://bit.ly/go-bsf Wednesday, March 24, 2010
more delivery Wednesday, March 24, 2010
Wednesday, March 24, 2010
David Sifry not this ESP Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
List: 1,657 Opened: 350 (21.5%) Clicked: 125 (7.7%) Complaints/Flagged as spam: ZERO Unsubscribes: 8 (0.5%) Wednesday, March 24, 2010
the ship sinker Wednesday, March 24, 2010
more opens Wednesday, March 24, 2010
past great email Wednesday, March 24, 2010
Wednesday, March 24, 2010
from: Wednesday, March 24, 2010
subject: Wednesday, March 24, 2010
Google Wednesday, March 24, 2010
Google Wonder Wheel Wednesday, March 24, 2010
Google Wonder Wheel Wednesday, March 24, 2010
Google Adwords Keyword Tool Wednesday, March 24, 2010
Google Adwords Keyword Tool Wednesday, March 24, 2010
Publicaster Wednesday, March 24, 2010
more actions Wednesday, March 24, 2010
Wednesday, March 24, 2010
Publicaster Inbox Preview Wednesday, March 24, 2010
Taguchi multivariate testing Publicaster Wednesday, March 24, 2010
better measures Wednesday, March 24, 2010
Delivery rate Open rate Click rate Unsubscribe rate Complaint rate Diagnostic only Wednesday, March 24, 2010
Google Analytics URL Builder Wednesday, March 24, 2010
Google Analytics Wednesday, March 24, 2010
decide on a goal first then measure to it Wednesday, March 24, 2010
more audience more delivery more opens more actions better measures Wednesday, March 24, 2010
Wednesday, March 24, 2010
“We live or die on our database.” - Jeff Pulver (@jeffpulver) Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Photo credit: Dominic Wednesday, March 24, 2010
blueskyfactory.com/optsum Wednesday, March 24, 2010
www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn Wednesday, March 24, 2010

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