eCommerce Integration Mistakes

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This presentation discusses common mistakes people make when starting an eCommerce site and integrating it with their back-end inventory and accounting ERP software.

Business Technologie

www.BlueLinkERP.com
eCommerce Integration Mistakes

www.BlueLinkERP.com
Who we are?
Samantha Hornby
Marketing Coordinator
David Silva
Marketing Manager

www.BlueLinkERP.com
Poll
• How many people here work for or own a start-up?
• How many companies here use a 3rd party
warehouse?
• How many years have you been involved with
eCommerce?
– 1 or less
– 2 or 3
– 4 or more

www.BlueLinkERP.com
“My current order volume is manageable, why
do I need to worry about integrating my
backend system?”
• Increased order volume requires an appropriate back-end
system with proper integration
• A realistic timeline for getting
a new system is not overnight
• Realistic timeline =
3 months for backend
implementation +
time searching

www.BlueLinkERP.com
“I just need order information pulled
down from my eCommerce store”
• Orders
• Credit card authorization
• Customer information:
Shipping address, billing info etc.
• Inventory availability
• Order status
• Pricing
• Product information:
descriptions, images,
attributes
Other Important Information:

www.BlueLinkERP.com
“I can just pass info to my 3rd party warehouse, right?”
3PL
Warehouse Back-end Inventory & Accounting System
Front-end eCommerce

www.BlueLinkERP.com
Summary
• Be proactive in finding an appropriate system
• There’s more to integration than just order
info
• Your backend system should be the
foundation of eCommerce integration
– ERP is the relationship
– eCommerce is the sex

www.BlueLinkERP.com
Problems With NO Integration
• Selling an item that you don’t have in stock
– Now you have to call the customer and explain the
situation
• Delay in received product being reflected on the site
– Now you have lost sales because they are still “out of
stock”
• Manually update product information – pricing, descriptions
etc.
• Maintaining customer information

www.BlueLinkERP.com
Questions?
• Any other integration issues that we haven’t
discussed today?
• What major changes have seen with
eCommerce integration in the last several
years?

www.BlueLinkERP.com
Thank You!
Blue Link Associates
www.BlueLinkERP.com
905-660-0599 x230
LearnMore@BlueLinkERP.com
@BlueLinkERP

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eCommerce Integration Mistakes

1. www.BlueLinkERP.com eCommerce Integration Mistakes

2. www.BlueLinkERP.com Who we are? Samantha Hornby Marketing Coordinator David Silva Marketing Manager

3. www.BlueLinkERP.com Poll • How many people here work for or own a start-up? • How many companies here use a 3rd party warehouse? • How many years have you been involved with eCommerce? – 1 or less – 2 or 3 – 4 or more

4. www.BlueLinkERP.com “My current order volume is manageable, why do I need to worry about integrating my backend system?” • Increased order volume requires an appropriate back-end system with proper integration • A realistic timeline for getting a new system is not overnight • Realistic timeline = 3 months for backend implementation + time searching

5. www.BlueLinkERP.com “I just need order information pulled down from my eCommerce store” • Orders • Credit card authorization • Customer information: Shipping address, billing info etc. • Inventory availability • Order status • Pricing • Product information: descriptions, images, attributes Other Important Information:

6. www.BlueLinkERP.com “I can just pass info to my 3rd party warehouse, right?” 3PL Warehouse Back-end Inventory & Accounting System Front-end eCommerce

7. www.BlueLinkERP.com Summary • Be proactive in finding an appropriate system • There’s more to integration than just order info • Your backend system should be the foundation of eCommerce integration – ERP is the relationship – eCommerce is the sex

8. www.BlueLinkERP.com Problems With NO Integration • Selling an item that you don’t have in stock – Now you have to call the customer and explain the situation • Delay in received product being reflected on the site – Now you have lost sales because they are still “out of stock” • Manually update product information – pricing, descriptions etc. • Maintaining customer information

9. www.BlueLinkERP.com Questions? • Any other integration issues that we haven’t discussed today? • What major changes have seen with eCommerce integration in the last several years?

10. www.BlueLinkERP.com Thank You! Blue Link Associates www.BlueLinkERP.com 905-660-0599 x230 LearnMore@BlueLinkERP.com @BlueLinkERP

Hinweis der Redaktion

- Summarize findings

eCommerce Integration Mistakes

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