What Is A Press Release
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What is a Press Release anyway? Find out what a press release is and more importantly, how you can use it to drive traffic and / or sales to your business. For $50 off professional press release writing and distribution from Press Release Monkey go to: http://isurl.co/50OFFR1 or go directly to PressReleaseMonkey.com and enter coupon code 50OFFR1
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Here's a step-by-step breakdown of how to write a press release. First you should know that the rules of Press Releases Have Changed.
Click to get $50 off Press Release Writing & Distribution: http://isurl.co/50OFFR6
BEFORE
- Mailed directly to editors who may or may not pick up your story
- Written for editors
NOW
- Published immediately on the web and made available to all major news outlets on and offline
- Written directly for the buyer as well as editors
Structural Elements of a Press Release
Headline -- grab attention, brief summary of news, SEO-optimized
Subheadline -- 2 sentences max, expand on title, summarize main message
Goal of Headline is to get the reader to read the Subheadline
Goal of Subheadline is to get the reader to read the Read Body etc
Body of a Press Release
Dateline -- contains the release date and the originating city of the press release Eg. Miami, FL, May 5, 2014 --
Introduction -- first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
Body -- further explanation, statistics, background, or other details relevant to the news.
300-600 words
Ending a Press Release
Company Information -- build credibility
Call to Action -- Eg. for free report / white paper etc go to http:// OurSite. com/report
Media contact information -- name, phone number, email address, mailing address, or other contact information
How to Write a Press Release: 8 Steps to Writing the Perfect Press Release
1. Headline
2. Subheadline
3. Introduction
4. Body
5. Dateline
6. Company Info
7. Call to Action
8. Contact Information
Advanced Strategies
1. Add logo / images -- KWs in file name, alt tags, image description, image KWs
2. Videos -- use Youtube embed code
These 2 Strategies will SUPERCHARGE your Press Releases
For a $50 coupon code for press release writing and distribution from PressReleaseMonkey.com, go to http://isurl.co/50OFFR6How to Write a Press Release - A Simple Breakdown of the Structure of a News ...
How to Write a Press Release - A Simple Breakdown of the Structure of a News ...Brilliantly Rich Media
Recommended
Here's a step-by-step breakdown of how to write a press release. First you should know that the rules of Press Releases Have Changed.
Click to get $50 off Press Release Writing & Distribution: http://isurl.co/50OFFR6
BEFORE
- Mailed directly to editors who may or may not pick up your story
- Written for editors
NOW
- Published immediately on the web and made available to all major news outlets on and offline
- Written directly for the buyer as well as editors
Structural Elements of a Press Release
Headline -- grab attention, brief summary of news, SEO-optimized
Subheadline -- 2 sentences max, expand on title, summarize main message
Goal of Headline is to get the reader to read the Subheadline
Goal of Subheadline is to get the reader to read the Read Body etc
Body of a Press Release
Dateline -- contains the release date and the originating city of the press release Eg. Miami, FL, May 5, 2014 --
Introduction -- first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
Body -- further explanation, statistics, background, or other details relevant to the news.
300-600 words
Ending a Press Release
Company Information -- build credibility
Call to Action -- Eg. for free report / white paper etc go to http:// OurSite. com/report
Media contact information -- name, phone number, email address, mailing address, or other contact information
How to Write a Press Release: 8 Steps to Writing the Perfect Press Release
1. Headline
2. Subheadline
3. Introduction
4. Body
5. Dateline
6. Company Info
7. Call to Action
8. Contact Information
Advanced Strategies
1. Add logo / images -- KWs in file name, alt tags, image description, image KWs
2. Videos -- use Youtube embed code
These 2 Strategies will SUPERCHARGE your Press Releases
For a $50 coupon code for press release writing and distribution from PressReleaseMonkey.com, go to http://isurl.co/50OFFR6How to Write a Press Release - A Simple Breakdown of the Structure of a News ...
How to Write a Press Release - A Simple Breakdown of the Structure of a News ...Brilliantly Rich Media
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What Is A Press Release
- 2. DICTIONARY DEFINITION OF A PRESS RELEASE release – noun. an official statement issued to newspapers giving information on a particular matter press
- 3. PRESS RELEASES HAVE CHANGED BEFORE Mailed directly to editors who may or may not pick up your story Written for editors NOW Published immediately on the web and made available to all major news outlets online Written directly for the buyer as well as editors
- 4. PURPOSE OF A PRESS RELEASE To inform the media of noteworthy news about your company Noteworthy news could consist of events, accomplishments or significant changes for you, your employees or your company
- 5. REASONS TO ISSUE A PRESS RELEASE Win an award Expand operations CEO has a speaking engagement Company anniversaries Add a product feature Write a white paper Land a big client
- 6. BENEFITS OF PRESS RELEASES Online Exposure Increase in Traffic Backlinks Increased Search Engine Rankings Brand Awareness Creates Instant Expert Status Negative Search Displacement
- 7. WHAT IS A PRESS RELEASE? A short but newsworthy bit of company news - distributed on and offline designed to inform and entice some type of action Click to have Press Release Monkey write AND distribute your press release for $99