Unique Concept of cold press juices just wash fruits & vegetables and directly put in whole slow juicer without use of knife,, peeler, deseeded etc. The taste of juice made of this juicer is unmatched While extracting juice 95% nutrient value is retained Enzymes , vitamins and Minerals are not killed as this juicer is blade free and works on cold press masticating technology. No heat is generated during the process of juicing