A slide show of tips on ways small businesses can increase their online marketing efforts through social media and email marketing.

1. Slice n’ Advice
Developing your online marketing strategy
BluReach LLC
10/25/11
Johnny’s Pizza

2. BluReach
 BluReach, LLC – founded in July 2010 @ LSU student
incubator
 Online Marketing Company (3 full time, 4 part time)
 If you don’t have the time or knowledge in-house then we are a
solution.
 Headquarters: LSU Innovation Park
 Core Strengths & Values
 Get it done attitude!
 Honest & Open with Clients
 Competent in online marketing strategies & tools
 Creative business intelligence

3. Quick Introduction
Don’t be of Your Fellow
shy! Attendees

4. What we discuss for the next 25
minutes?
1. Online Marketing – What is it and how do I
create an effective strategy for my
business?
2. Let’s discuss 6 common MYTHS about
Online Marketing
3. What tools & resources, both free and
paid, are available for you to utilize?

5. What is online marketing?
 Marketing done via the internet, email, mobile, etc. Ties
together the creative and technical aspects of the internet.
 Organic Search (SEO)
 Paid Search (SEM)
 Social Media Marketing (SMM)
 Pros: Cost effective versus traditional media
- Highly Measurable
- Your customers are online
 Cons: Potential customers can’t see, feel or touch!
- Highly competitive with industry dominance

6. 6 Myths
1. Social Media is a stand 4. E-mail on the outs
alone marketing
strategy 5. The most relevant
companies just
2. Traditional media is out randomly appear at the
top of the search
3.You sister’s boyfriend engines
can create a
professional & effective 6. Social Media is Magic
website for $1,000 for Anyone & Everyone!

7. How do I create the right
strategy for my business?
 Take a step back and put yourself in your (potential)
customer’s shoes!
 How are/can they finding you online?
 How do they interact with your brand?
 What is the first thing they will see?
 Updated and relevant?
 What value do you provide?
 What sales process are they expecting to go through?
 What are your goals/deliverables? Email or sale?
 What are your competitors doing successfully?
 Your strategy will change as your customers’ preferences
change!

8. What are most
effective tools
for my goals?

9. The Big 4
1. Website– online billboard/store, contact info capture, education
platform, portfolio, link to social, other relevant info. Define the
purpose early and have lots of content!
2. Search – This is how you will be found by potential customers!
Do you know your main and secondary keyword terms and
where you rank for them? How many people search for them
monthly?
3. Social – Are you friends with the stakeholders in your industry
and community? The conversation will happen with or without
you, so why not lead it? Give to gain!
4. Email – An easy way to stay first in mind with your existing and
potential clients. Build the list & analyze what content and timing
works! Send emails on a regular basis(monthly, bi-monthly).

10. Other important tools
 Paid Search – Effective way to reach your target audience in the
short term. This should compliment your long term marketing
efforts. Be ready to pay! Main platforms are Google and
Facebook. Twitter open to public soon.
 Banner Ads – Doesn’t hurt to advertise where your customers are
already going! Negotiate for a cost effective rate!
 Mobile– 1 in 2 mobile phone users now have smartphones! Is
your website mobile friendly? Are you utilizing Google Places, Text
Messaging, Facebook Deals and Foursquare?
 Hyper-targeted landing pages – Great for generating leads!
 Google Analytics – Free! This is how you know what works and
what doesn’t! We can put this on your website for free, just ask!

11. Resources
 Hootsuite.com – powerful and free social media platform
management and analytics platform. Web-based. Mobile app.
 Tweetdeck – similar desk top platform
 SEscout – monitor your search engine rankings!
 SearchEngineLand.com – tips and updates for your SEO
 Mashable.com – stay on top of social media here!
 KissMetrics – on page analytics and optimization

12. Thanks for joining us today!
Don’t forget your report cards and resources page!
Office: 225-395-9292
SEO/ Website:
trevor@blureach.net
Social Media:
sean@blureach.net
Twitter: @BRsocialmedia