2. BLOOMERANGS
BLOOMERANGS provides digital strategies, solutions and
services that assist organizations in better defining, segmenting,
understanding, serving and retaining their audience.
Our team consists of creative, talented and experienced senior
consultants and executives from a variety of disciplines who
have bonded together to conceive and deliver a robust,
dynamic and expandable AUDIENCE RELATIONSHIP
MANAGEMENT system, backed by intuitive and creative
strategies and services.
With BLOOMERANGS’ offering, we’re confident that you will
discover an unparalleled ability to acquire, analyze, correlate
and understand data related to your audience, and go on to
build additional corporate performance management
applications, ranging from financial reporting to sales analysis to
trends spotting and advanced predictive forecasting to be able
to conceive, create, develop and roll out new products and
services that caters for your audience’s exact needs.
We are aware of the prevailing demands to better understand
operational data, to deliver higher quality insight information
with greater frequency, and to gain competitive advantage by
leveraging this insight. That’s why our approach is based on the
understanding of your business first, and then on our ability to
dynamically customize our solutions to fit your exact needs.
We are committed to assist our customers in their day to day
business, and are dedicated to providing products and services
to ensure their long-term success.We hope the following
pages will give you a sense of BLOOMERANGS’ business,
which aim is to help organizations blooming their business, and
become better informed leaders in their respective industries.
Kind Regards,
George Ghalbouni Joseph Noujaim
Managing Director CEO
3. AUDIENCE
RELATIONSHIP
MANAGEMENT
CONCEPT
BLOOMERANGS defines the "AUDIENCE" as the part of the
general public INTERESTED in a BRAND
we believe that the level of INTEREST of an AUDIENCE is key to
the success and survival of a BRAND
in this perspective, BLOOMERANGS have conceived AUDIENCE
RELATIONSHIP MANAGEMENT which is a set of STRATEGIES,
SOLUTIONS and SERVICES that assist DECISION MAKERS in
better UNDERSTANDING and SERVING their AUDIENCE
4. AUDIENCE
RELATIONSHIP
MANAGEMENT
CONCEPT
the AUDIENCE RELATIONSHIP MANAGEMENT framework
consists of two major platforms that can be seamlessly integrated
with your existing infrastructure and social media platforms your
company is using:
BLOOMERANGS BUSINESS INTELLIGENCE PLATFORM
is a unified monitoring, analytics and reporting suite that assists
business people in better defining, segmenting and analyzing
their audience. It also helps decision makers in monitoring and
optimizing various areas of their business like operations, sales,
marketing, promotions, loyalty programs, call centers, supply
chain, and more
BLOOMERANGS COMMUNICATION PLATFORM
is a unified content and communication management suite that
assists business people in better reaching, engaging and
retaining their audience. It also helps decision makers in
managing their communication channels, targeting various
segments of their audience through various mediums like web,
sms, mobile apps, interactive kiosks, and more
6. ANALYZE and UNDERSTAND your AUDIENCE
BLOOMERANGS
BUSINESS
INTELLIGENCE
PLATFORM
BLOOMERANGS BUSINESS INTELLIGENCE PLATFORM
assists decision makers in gaining better visibility on various areas
of their business through historical, real time and predictive
analysis of digital information related to the enterprise and its
audience
the BLOOMERANGS BUSINESS INTELLIGENCE PLATFORM
offers decision makers a wide set of industry standard metrics
and key performance indicators (KPIs) and gives business people
the ability to easily create a wide range of interactive reports on
the fly. it also provides higher management with interactive
dashboards and scorecards, delivered in various formats suitable
for web, IPhone, IPad, and more
the BLOOMERANGS BUSINESS INTELLIGENCE PLATFORM is
based on Microstrategy’s leading business intelligence suite. the
platform is deployed on top the enterprise’s existing IT
infrastructure and interacts seamlessly with information systems
and databases to harvest relevant historical and real time data.
7. ANALYZE and UNDERSTAND your AUDIENCE
BLOOMERANGS
BUSINESS
INTELLIGENCE
PLATFORM
BLOOMERANGS BUSINESS INTELLIGENCE PLATFORM is
equipped with industry standard Metrics and Key Performance
indicators, and can be customized / tailor made to fit your
business culture and practices.
For various verticals
the business intelligence platform offers generic KPIs as well as
industry specific ones for retail, telecom hospitality, food and
beverage, FMCG, banking, magazines and news papers, media
and entertainment, and more. these KPIs can help decision
makers in monitoring and optimizing their operations, finance,
sales, advertising, marketing, promotions, basket analysis, loyalty
programs, retention, attrition, churning, call center,
communication, inventory, purchasing, supply, warehousing, and
more
For online business
the business intelligence platform offers decision makers the
ability to track their online activities, analyze the behavior of
their audience, monitor the sentiment of the general public
over a given campaign or product, manage the online
reputation of their brand and more. this done through the
management of web-centric and audience-centric KPIs like
web traffic trends, product positioning, audience behavior ,
online shop performance, advertising effectiveness, audience
sentiment, and more
8. ANALYZE and UNDERSTAND your AUDIENCE
BLOOMERANGS
BUSINESS
INTELLIGENCE
PLATFORM
BLOOMERANGS BUSINESS INTELLIGENCE PLATFORM is a
unified reporting and analytics layer, linking existing information
systems and databases to decision makers through a single
system that delivers reports, dashboards and scorecards over
various channels like email, web, IPhone, IPad and more
Data Mining
Data Harvesting Data Warehousing Reporting
Executives
Business Intelligence Suite
POS
WEB
LOYALTY
PROGRAM SCM Scorecards
Managers
LEGACY
HR
DB
MIS
Dashboards
FINANCE CRM
MIS Data Warehouse Directors
IT
MIS
Reports
Existing IT Infrastructure
CXOs
9. REACH and ENGAGE your AUDIENCE
BLOOMERANGS
COMMUNICATION
PLATFORM
BLOOMERANGS COMMUNICATION PLATFORM assists chief
customer officers, customer relationship managers, marketers
and audience-centric executives in better reaching, engaging and
retaining their audience
BLOOMERANGS COMMUNICATION PLATFORM offers
decision makers a single suite to manage their online presence
and digital audience. content can be managed locally and pushed
to the enterprise’s website, facebook, twitter, blog, IPhone app,
IPad app,Adroid App, interactive kiosk and more.
BLOOMERANGS COMMUNICATION PLATFORM offers
decision makers the ability to segment the audience, and serve
each segment with a targeted content, through a specific digital
channel. the platform is integrated with Bloomerangs Business
Intelligence Platform, giving decision makers the power to analyze
their audience’s trends and behavior, predict the impact of
marketing campaign on a given audience segment, generate
relevant promotional campaigns, monitor the audience’s
sentiment over a specific service or product, and more
10. REACH and ENGAGE your AUDIENCE
BLOOMERANGS
COMMUNICATION
PLATFORM
BLOOMERANGS COMMUNICATION PLATFORM is a
web-based interface, designed in a unique and intuitive way to
ease the management of a complex online presence. the platform
consists to management engines seamlessly integrated together
Content management engine
decision makers can manage their news, events, articles, photo
galleries, videos galleries, documents, job posts, product
catalogs, online shops, advertising, and more. the publishing of
that content can be scheduled in advance, and can be pushed
to the enterprise’s website as well as to various social media
platforms like facebook, twitter, youtube, flikr, and more. the
content is saved in one platform, and various users, with
various roles and permissions, can reuse live/archived content
and libraries at anytime.
Communication management engine
decision makers can define their audience and segment it
according to tangible or trend based criteria. every segment
can be targeted with specific content through specific digital
channels. every segment can be targeted with different content
and different ads according to his profile, which gives the
enterprise’s online presence a personalized view for every
segment
11. REACH and ENGAGE your AUDIENCE
BLOOMERANGS
COMMUNICATION
PLATFORM
BLOOMERANGS BUSINESS INTELLIGENCE PLATFORM is a
unified content and communication management suite
AUDIENCE
IPad
Facebook
IPhone Twitter
website
Email
YouTube
RSS
BLOOMERANGS
COMMUNICATION
PLATFORM
news events articles photos videos documents advertising products
DECISION MAKERS
12. AUDIENCE
RELATIONSHIP
MANAGEMENT
PROCESS
DECISION MAKERS
discuss past, present and future plans of the enterprise based on
historical, real-time and predictive analysis
Analysis and
DASHBOARDS Decision Making DECISION MAKING
Get realtime visibility
Take better informed
on your business
3 4 decisions
generate relevant preset your service,
reports and group quality and operational
them in interactive performance thresholds
dashboards and and let the system track
scorecards it for you
!
!
REAL TIME ANALYSIS ALERTS
Analyse information
on the fly
2 5 ! 1 Get automated alerts
and scheduled reports
Monitoring and
Execution
clean, lter and choose the right
transform data into medium for your
Business speci c ea l internal / external
lti m ne
r
n
Metrics and KPIs e au
tomated feedback cha communications
DATA ACQUISITION COMMUNICATION
Acquire data from 1 HR
MIS
6 Communicate back to
your Enterprise CRM
WIDGET
your audience
IT
MIS SCM
LEGACY MOBILE E-MAIL
WEBSITE
DB APP SMS
LOYALTY
PROGRAM
FINANCE
MIS FAX
TWITTER FACEBOOK
POS WEB
PORTAL
WEB
customers, consumers, suppliers, partners, employees
AUDIENCE
13. NEW NEW
PREDICTIVE TREND
PRODUCT STORE
ANALYSIS SPOTTING
LAUNCH OPENING
WHAT-IF TARGETED
ANALYSIS PROMOTION
IS DE
AD-HOC LYS STOCK
CIS
REPOTING A ION OPTIMIZATION
AN
AUDIENCE
E MA
L TIM K ING
A
ARCHITECTURE
RE
RELATIONSHIP
POS
MANAGEMENT
SMS
WEB
LOYALTY MOBILE E-MAIL
PROGRAM SCM APP
AUDIENCE
LEGACY TWITTER
HR WEBSITE
DB
RELATIONSHIP
MIS
MANAGEMENT
FAX
COMMUNICATION
DATA ACQUISITION
FINANCE CRM
MIS WEB
PORTAL
IT
MIS
RE
PO S FACEBOOK
RT ION
S& IC AT WIDGET
INTERACTIVE DA IF DYNAMIC
REPORTS S OT THRESHOLDS
HB N
OA
R S&
LE RT
SCHEDULED
DS
DASHBOARD
A REPORTS
ANYTIME EMAIL
SCORECARD ANYWHERE ALERT MOBILE
ACCESS ALERT
Powered by
14. CONTACT US
We believe that AUDIENCE RELATIONSHIP MANAGEMENT is
not a set of out-of-the-box products and services. It is a mindset and
long-term strategy that involves several business units and decision
makers within your organization. In this perspective and in order to
help you better understand the business, technical and operational
aspect of AUDIENCE RELATIONSHIP MANAGEMENT, we’re
dedicated to offering you the needed presentations, proof of
concepts and brainstorming sessions, upon your request.
BLOOMERANGS
Chiha Building, 4th Floor
Jounieh Square, Jounieh, Kesrwan
Lebanon
+961 3 225 717
+961 3 178 363
info@bloomerangs.com
http://www.bloomerangs.com
15. “Knowledge is the most democratic source of power”
Alvin Toffler, author of “Future Shock” and “Revolutionary Wealth”
BLOOMERANGS
Chiha Building, 4th Floor, Jounieh Square, Jounieh, Kesrwan, Lebanon
+961 3 225 717 | +961 3 178 363
info@bloomerangs.com
http://www.bloomerangs.com
