Amidst growing concerns around decline in organic reach on Facebook, SimplyMeasured recently undertook a global study to compare the change in consumer engagement for top brands over a year. Two brands on the list, Harley-Davidson and MTV saw an increase in engagement as per the study. We decided to undertake a study in the Indian context looking to compare the engagement rates of top 17 brands across categories for the past 6 months. Using Quintly, a leading social media analytics tool, we compared these top brands on their engagement, interaction rate and PTAT using the data for the period, Jan 01 2014- June 25, 2014

1. helping create
brands for the future
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2. Facebook Engagement Comparison
Top 17 category leaders
Date July 2014
Contact conversations@blogworks.in

3. Inspired by the recent Simply Measured report comparing
engagement of the top Interbrand companies globally, we
decided to take a look at top 17 category leaders in terms
of their Facebook engagement in India
Result
Harley-Davidson India has the highest engagement per
fan compared to 17 category leaders (see next slide)
3
context

4. Table of content`
Harley-Davidson India has the highest engagement per fan
(0.51) compared to 17 top brands (respective category
leaders on Facebook*)
summary
4
Panasonic India – 0.03
Club Mahindra – 0.03
Vodafone Zoozoos – 0.02
Fastrack – 0.02
LIC India Forever – 0.02
Jet Airways – 0.01
Kingfisher – 0.01
Pepsi – 0.01
Yepme Shopping – 0.27
Maybelline New York India –
0.11
Samsung Mobile India – 0.10
Yahoo India – 0.07
Domino’s Pizza India – 0.07
MakeMyTrip – 0.05
Surf Excel India – 0.05
ICICI Bank – 0.04
Godrej Appliances – 0.04
*source: Unmetric

5. Table of content`
H-D India has the highest average monthly interaction rate
among the brands compared
After Pepsi and Yepme Shopping, H-D India has the highest
average monthly people talking about us rate among all
brands compared
summary
5

6. Table of content`
engagement per fan
6
H-D India
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
Jan Feb Mar Apr May Jun
H-D India
Yepme Shopping
Jet Airways
Kingfisher
ICICI
Pepsi
Fastrack
Vodafone Zoozoos
Panasonic India
Godrej
Surf Excel India
Club Mahindra
LIC India
Samsung Mobile
India
Maybeline New York
India
Domino's Pizza India
MakeMyTrip.com
Harley-Davidson India has the highest engagement per fan when compared to other leading brand pages on
Facebook in India
Duration: 1 Jan 2014 – 25 June 2014
Source: Quintly
Yahoo India
Yepme

7. Table of content`
interaction rate
7
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
Jan Feb Mar Apr May Jun
H-D India
Vodafone
Zoozoos
Vodafone Zoozoos:
Valentine’s Day
Special
Duration: 1 Jan 2014 – 25 June 2014
Source: Quintly
H-D India
Vodafone
Zoozoos
Interaction rate: ((Likes + shares + comments)/no of posts * no of fans)*100

8. Table of content`
interaction rate
8
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
Jan Feb Mar Apr May Jun
H-D India
Vodafone
Zoozoos
Godrej
Godrej: Messaging around
Women’s Day
Duration: 1 Jan 2014 – 25 June 2014
Source: Quintly
H-D India
ICICI
Vodafone
Zoozoos
Interaction rate: ((Likes + shares + comments)/no of posts * no of fans)*100

9. Table of content`
interaction rate
9
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
Jan Feb Mar Apr May Jun
H-D India
Vodafone Zoozoos
Godrej
Jet Airways
Kingfisher
ICICI
Pepsi
Fastrack
Panasonic India
Surf Excel India
Club Mahindra
LIC India
Samsung Mobile India
Maybeline New York
India
Domino's Pizza India
Yepme Shopping
Harley-Davidson India had highest average monthly interaction rate among all the leading brands on
Facebook in India
Duration: 1 Jan 2014 – 25 June 2014
Source: Quintly
H-D India
Interaction rate: ((Likes + shares + comments)/no of posts * no of fans)*100

10. Table of content`
people talking about rate
10
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
Jan Feb Mar Apr May Jun
H-D India
Pepsi
Pepsi: IPL activation in April and
May and activations around FIFA
World Cup in June
Duration: 1 Jan 2014 – 25 June 2014
Source: Quintly
Pepsi
H-D India

11. Table of content`
people talking about rate
11
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
Jan Feb Mar Apr May Jun
H-D India
Jet Airways
Kingfisher
ICICI
Pepsi
Fastrack
Vodafone Zoozoos
Panasonic India
Godrej
Surf Excel India
Club Mahindra
LIC India
Samsung Mobile
India
Maybeline New York
India
Domino's Pizza India
After Pepsi and Yepme Shopping, Harley-Davidson India had highest average people talking about rate during the duration
Duration: 1 Jan 2014 – 25 June 2014
Source: Quintly
Pepsi
H-D India
ICICI
Vodafone
Pepsi
Jet Airways
Kingfisher

12. thank you
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