Meaning and Purpose

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Blogworks india auto social index - December 2013_Abridged Version

Blogworks - helping create brands for the future

The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact. Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report will show online movements in brand conversations and impact.

Blogworks india auto social index November 2013_Abridged Version

Blogworks - helping create brands for the future

From this month on, our Blogworks IndiaAuto Social Index is available for purchase to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) This month’s exclusive From the owners heart – an exclusive diagnosis what people who have bought a vehicle think about the brand. See: How sentiment has shifted for your brand over time How vibrant your brand is, in comparison to your competitors Attributes & sentiment by nameplates Category summaries and key conversation drivers Individual brand dashboard for your brand Which are the most socially talked about brands by owners Which brands have the highest vibrancy score amongst owners What are the key highlights (accolades and pain-points) for various vehicle Buy your full copy: http://www.blogworks.in/post/paid-research-reports/#more-7272

Blogworks india auto social index october 2013 - abridged

Blogworks - helping create brands for the future

Blogworks most mentioned political leaders index november 2013

Blogworks - helping create brands for the future

Blogworks most mentioned political leaders index - October 2013

Blogworks - helping create brands for the future

Blogworks IndiaAuto Social Index - September 2013

Blogworks - helping create brands for the future

Blogworks most mentioned political leaders index september 2013

Blogworks - helping create brands for the future

Blogworks india auto social index august 2013

Blogworks - helping create brands for the future

Blogworks most mentioned political leaders index august 2013

Blogworks - helping create brands for the future

Automobiles are one of the most actively discussed and researched categories on social media. Auto manufacturers are increasingly leveraging platforms like Facebook, Twitter, Youtube, blogs and forums along with owned digital assets ahead of new product launches or as part of marketing initiatives. The Blogworks’ IndiaAuto Social Index tracks the most mentioned and the most vibrant brands (inspired by the Net Promoter Score), which is the difference between the percentage of positive mentions and the percentage of negative mentions as also ranks brands on mentions of attributes ranging from ‘Price’ to ‘Customer Service’ . We announced our IndiaAuto Social Index results for the month of July 2013 today. The report helps auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report shows online movements in brand conversations and impact.

Blogworks india auto social index july 2013

Blogworks - helping create brands for the future

The 4th edition of ‘Blogworks India’s Most Mentioned Political Leaders’ analyses online mentions of the top 20 political leaders being talked about, during July 2013 in comparison to June 2013. Out of the top 20, we identified seven leaders basis their share of mentions in online conversations and basis their names being compared for the top job amongst stakeholders online. We have undertaken a further analysis on public sentiment and key conversation drivers. We will be bringing to you monthly updates up to the elections.

Blogworks most mentioned political leaders index july 2013

Blogworks - helping create brands for the future

Blogworks most mentioned political leaders index june 2013

Blogworks - helping create brands for the future

Insights offerings

Blogworks - helping create brands for the future

The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact. Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. To be updated every month from here on, the report will show monthly online movements in brand conversations and impact.

Blogworks IndiaAuto Social Index_June 2013

Blogworks - helping create brands for the future

Blogworks Most Mentioned Political Leaders, May 2013

Blogworks - helping create brands for the future

Organisations are changing constantly. The role of social media in the future of innovation is increasing by leaps and bounds. Many organisations are using the power of social media to constantly create and innovate practices that help them move forward. Knowledge networks, open learning, crowdfunding, intrapreneurship and reverse mentorship are some of the key enablers that bring about this shift in how organisations are operating.

Engage 2013: Innovation within an organisation in the social media era

Blogworks - helping create brands for the future

Blogworks Most Mentioned Political Leaders, January - April 2013

Blogworks - helping create brands for the future

Campaign against Facebook #FBrape: Analysis

Blogworks - helping create brands for the future

Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013

Blogworks - helping create brands for the future

Social Media Workshop - The Content Challenge - Sankalp Unconvention 2013

Blogworks - helping create brands for the future

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Blogworks india auto social index - December 2013_Abridged Version

Blogworks india auto social index November 2013_Abridged Version

Blogworks india auto social index october 2013 - abridged

Blogworks most mentioned political leaders index november 2013

Blogworks most mentioned political leaders index - October 2013

Blogworks IndiaAuto Social Index - September 2013

Blogworks most mentioned political leaders index september 2013

Blogworks india auto social index august 2013

Blogworks most mentioned political leaders index august 2013

Blogworks india auto social index july 2013

Blogworks most mentioned political leaders index july 2013

Blogworks most mentioned political leaders index june 2013

Insights offerings

Blogworks IndiaAuto Social Index_June 2013

Blogworks Most Mentioned Political Leaders, May 2013

Engage 2013: Innovation within an organisation in the social media era

Blogworks Most Mentioned Political Leaders, January - April 2013

Campaign against Facebook #FBrape: Analysis

Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013

Social Media Workshop - The Content Challenge - Sankalp Unconvention 2013

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