Seven tips on Twitter are some simple pointers for marketers, entrepreneurs, stakeholders seeking to use Twitter for business.

1. June 7, 2010 1 © Scenario Consulting Private Limited Amita Malhotra, Knowledge Manager, Blogworks Email: amita.malhotra@blogworks.in Twitter: @amritochates

3. Tip #1 Ingredients of a good Twitter profile Profile pic - Start with a good quality photo Maintain consistency across networks Customise it to dimensions Write a good bio Be clear, crisp and unambiguous Use relevant keywords Use the link effectively Customise background image Periodic spring cleaning Profile pic Bio Background 6/7/2010 © Scenario Consulting Private Limited 4

4. Tip #2 Observe, assess and engage 6/7/2010 © Scenario Consulting Private Limited 5

5. Tip #2 Observe, assess and engage Observe the ecosystem What is everyone saying? Who are the key influencers? Are your competitors present? What are they saying? Set - Assess Who do you want to engage with? What do you want to achieve from this engagement? 6/7/2010 © Scenario Consulting Private Limited 6

6. Tip #2 Observe, assess and engage Set - Assess In whose voice will you speak – the brand’s or as yourself? What would be your tone (aligned with brand personality & medium) Go - Engage Share content – relevant content from ecosystem (RTs), trends, latest updates/happenings at the company Engage – actively via conversations, passively via RTs, ask questions etc, topical events, integrate offline properties online (contests/workshops/events) 6/7/2010 © Scenario Consulting Private Limited 7

7. Tip #3 If you are beginning, start with basics Twitter Help Center 6/7/2010 © Scenario Consulting Private Limited 8

8. Tip #3 Twitter Glossary 6/7/2010 © Scenario Consulting Private Limited 9

9. Tip #3 Read relevant resources – Twitter for business 6/7/2010 © Scenario Consulting Private Limited 10

10. Tip #4 Identify Twitter client suitable for your need 6/7/2010 © Scenario Consulting Private Limited 11 What’s your need? – single point destination to update multiple social networks at once, easy access to multiple accounts, better UI around a specific feature (RT/DM)

11. Tip #5 Use relevant applications basis need 6/7/2010 © Scenario Consulting Private Limited 12

12. Tip #5 Analysis is an important segment from a company perspective 6/7/2010 © Scenario Consulting Private Limited 13

13. Tip #6 Choose the voice for your brand carefully 6/7/2010 © Scenario Consulting Private Limited 14 Came under criticism for belittling the way that people and businesses communicate via Twitter and for hiring interns who do not understand the brand.

14. Tip #7 Integrate at traditional touch points 6/7/2010 © Scenario Consulting Private Limited 15

15. Bonus Tip – Twitter Etiquette Don‘t Overtweet - Not to have more than 10 tweets a day - Replies excluded | Message: stop messing my timeline w/ useless stuff @aanondo Avoid multi-tweets - No mass-tagged morning/night wishes or links to your posts @baxiabhishek Not a instant chat messenger – don’t use twitter like gtalk @surekhapillai Use a reliable URL shortening service @analectic Avoid cross-pollinating stuff @amritochates 6/7/2010 © Scenario Consulting Private Limited 16

16. Thank You