Presentation to Alliance for Community Media (http://www.allcommunitymedia.org) on July 29, 2011 - Workshop IV: Raising Your Profile Through Branding and Messaging
Creating brand identity for your access channels and Community Media Center is critical to survival. Learn from the pros how to brand your station and raise awareness in your community about who you are and what you do and your value to the community. Presentation by Matthew O'Brien of Mint Social.
The take-aways from this presentation:
1. Branding through content marketing (best channels for growing community)
2. Repurposing content in multi-media formats to increase engagement
3. How to bring social, local and mobile marketing together to dominate in Google Places
4. Tools and techniques that you should be using to increase traffic to your top landing pages.Matthew O’Brien
Learn more at http://www.MintSocial.com
25. … they search with general keyword terms Italian Restaurant @Blogster @Mint_Social
26. 56% of social users and 60% of mobile users search for specific businesses (location) @Blogster @Mint_Social
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28. Top Influencers for Buying Consumer Ratings and Reviews Social Networkers…………………………………….78% Mobile users…………………………………………...71% @Blogster @Mint_Social
29. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! @Blogster @Mint_Social