Non profit Advantage in Social Media Marketing
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Presentation to Tucson Coalition to End Homelessness (TCEH) Conference Non-profits like, TCEH, have common, self-less goals for helping our community: - to be advocates to prevent and end homelessness. a. To increase community awareness and support for individuals and families experiencing homelessness. b. To increase community ownership of, and responsibility for preventing and ending homelessness.
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Non profit Advantage in Social Media Marketing
- 1. Demystifying Social Media… By Matthew O’Brien @Blogster 480-818-MINT Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 2. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 3. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 4. Social media requires sharing personal information Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 5. Deep Thoughts… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 6. Deep Thoughts… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 7. Deep Thoughts… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 8. Your Website Is one of Millions
- 9. Where people spend their time
- 10. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online?
- 11. You need to have 100s of fans and followers to get results Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 12. Influencers •have large networks •are the most active online •use mobile devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 13. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 14. Nearly all consumers shop online Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 15. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
- 16. Smartphone Use has Taken Off 50% 31% 45% 45% 45% 40% 45% 45% 40% 37% 34% 40% 35% 30% 34% 33% 32% 31% 30% 25% 26% 27% 25% 20% 24% 20% 21% 15% 18% 10% 5% 0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 17. Searches on Mobile Devices Search engine queries……… 9% Non-search engine queries (Facebook, Craigslist)………. 22% Local business searchers using social networks……… 9% (% using Facebook……………93%) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 18. There are 10 spots in Google for being on the first page (SERP) Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 19. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 20. 50% of searches go to Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 21. Google Maps 50% of the traffic to Google Maps… do business with the top 3 results Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 22. 45% of consumers search blind Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 23. pizza …they search with general keyword terms Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 24. Local Searchers Have products and services in mind …not sure where Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 25. Do you want the good news or bad news Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 26. Google Maps 49,884,000 Pre-designed, Pre- indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 27. Google Maps 90% of customers are using Google Maps to find local businesses BUT… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 28. Google Maps Less than 7% of Businesses have claimed their listing! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 29. Google Maps 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 30. If your business has the most reviews in Google, you will be on top Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 31. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 32. Top 10 Results in Google • Articles • Videos • Blogs • Social Networks • Websites • Press Releases • PowerPoints • Photos • Audio (Podcasts)
- 33. Visibility Multiplier Effect Views Content Engine Blogs Profiles Articles PR Docs, Video PPT Website Photo Audio (SEO and PPC) Time Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 34. Creating social media content is a lot of work Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 35. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline • Improves customer experience • Offers better tracking/analytics Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 36. Geo-SoMo = Geo-Tag Your Content with Smartphone Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 37. Visibility Multiplier Effect 1 Document 50+ sites Published Weekly 50X – 1000X more traffic to your website Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 38. Existing Content (Press Release) Repurpose PR into 4 NEW Media Formats - Article - Blog Post - Social/SEO PR - Social Network Update (ie: Facebook, Twitter) Drive Traffic to Call to Action Page “Application Process”
- 39. Ever seen one of these? Microsoft Tag Google Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 40. QR Codes have low use Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 41. How Do QR Codes Work? Sends to a web page, a location, a video, vCard and others. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 42. QR Code Stats 52% Have seen or heard of QR Codes. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 43. QR Code Stats 28% Have scanned a QR Code with a smartphone. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 44. QR Code Stats 6% QR Code led to purchase of a product or service. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 45. Examples of QR Code Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 46. Social media marketing can be automated Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 47. Social Media Marketing Dashboards Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 48. Content Made Easier • Evergreen Content –no expiration date (e.g. – videos, trending data, white papers, brochures, corporate marketing materials, etc.) • Seasonal & Promotional Content (e.g. – events, activities, trending news, etc.) • Partners and Industry Experts (brand evangelists, complimentary sites and social) • Community and Charitable Engagements • Competition Shhh……this is a Content Strategy Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 49. Offline Online + QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 50. Non-profits lose control of our brand being on social networks Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 51. Top Responsibilities for Being Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos………………………..…………..…………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 52. + + + Blogs + Status + Geo-Tagged Photo = Massive Social Mention Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 53. OPC Other People’s Content Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 54. There are not enough people on Google Plus to get started Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 55. Image Source: +Tim Moore Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 56. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content …that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 57. Case Study – APECH • Arizona Partnership to End Childhood Hunger • Having a social media presence; blog, social media profiles and online videos • APECH received a grant from WalMart Charities from an online search • APECH is social media leader for government agencies Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 58. Social Media in Action – ROI Partnership Goals for Measuring Results and ROI 1. Increase social mentions and create inbound links to your website. 2. Improve local keyword rankings for your top landing pages. 3. Increase traffic to your website. 4. Build an online community through social media marketing. 5. Create inquiries for your brand. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 59. Mint Social is an award winning social media marketing and online branding company. We accelerate online marketing to help businesses get found online. • build your content marketing engine • direct your marketing to where 75% of Internet users are • connect your business with prospects and customers IN THE NEWS CLIENTS Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 60. Matt O’Brien @Blogster - @Mint_Social 480-818-MINT mint@MintSocial.com @Blogster Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Hinweis der Redaktion
- What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.