Why Google Plus is the Only Social Network That Matters SMAZ 6

?

Source: Hubspot.com


54% of smartphone use is motivated by
communication, and 33% by entertainment
Source: Hubspot.com


Smartphone users least likely to see ads on Facebook
(3% to 13% chance of being seen ‘below the fold.’)

Sponsored Stories generating 13 x click-through rates.


Image Source: http://bit.ly/Szq7YY


Image source: http://bit.ly/Xi4eTK
& Google.com


• 400+ million users
• 1 of 4 people login once a month
• Google+ dominates in search results

Source: http://www.ebizmba.com/articles/social-networking-websites


To Do List in Google+


Google+ business page Verification –
Add your badge on your website.


Add and verify all
your social media
profiles and blogs
on your Google+
profile page.


Claim your blogs and other websites that you are an
author on. Learn how to do this: http://bit.ly/RDZS4v


Claim your YouTube account that is connected to
your Google+ profile (also enables Hangouts).

Key point: If you have a YouTube account tied to
another gmail email, you can transfer this account to
another Google+ account.


Integrating Offline/Online
Marketing


Geosomo
[gee-oh-so-moe]

Geographically targeted mobile
social media marketing
• Integrates online & offline
marketing
• Improves customer experience by
offering enhanced content
• Offers Business Owners better
tracking/analytics of marketing.


Smartphone Use has Taken Off

31%
Smartphone Penetration
Base: % of population, 2009-2010 demographic trend
Source: Hubspot


Searches on Mobile
Devices
Search engine queries……… 9%
Non-search engine queries
(Facebook, Craigslist)………. 22%
Local business searchers
using social networks……… 9%
(% using Facebook…………… 93%)


Nearly All Consumers (97%) Now
Use Online Media to Shop
Locally

• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

Steve Heideman | Mint Social | Geo-SoMo facebook.com/
mintsocial | {@Mint_Social} |

49,884,000 Pre-designed, Pre-
indexed SEO optimized
websites.


90% of customers are
using Google Maps to
find local businesses

BUT…


Less than 7% of
Businesses have
claimed their listing!


60% of Google Maps
Searches are on
Mobile Devices


Google “7 Pack”


{Step 1} Create a Profile
Document
• Consistency across
local listings
• Syntax is Important
– i.e. Phone #: (xxx) xxx-xxxx or
xxx-xxx-xxxx


{Step 2} Create Profiles

• Local Listings(except Google
Places—more on that in a
minute)
• Photo
– Panoramio
– Picasa
– Flickr
• Video
– Youtube

{Step 3} Post Geo-Tagged Content
• Photos
– keyword optimized—
example:mountain-biking-
sedona-az.jpg
– Split images up between photo
sharing sites
– Map to your corporate address
—exactly the same as your
office address
• Video
– Youtube geotagging
• Blog Posts
– Post Mapper –open graph api

{Step 4} Create or Claim
Google Place Page
• Same as other local
listings
• Grab a few geo-tagged
photos from each
photo site
• Grab at least 1 geo-
tagged video from
YouTube


{Step 5} Get Reviews
• Be Remarkable.
• Make it easy. Put direct
links on your website for
reviews OR Use a service
like Customer Lobby.
• Offer incentives to
customers that post a
review/check in
– Free Gift
– % off next purchase
– Other ideas?


Social and Mobile Users
…are influencers
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews

“Great Food at aa
“Great Food at
Great Price”
Great Price”

“Solid value”
“Solid value”


Top Responsibilities for Local

Respond to questions and complaints……………………..81%

Special offers, promotions and events……………………..78%

Company photos……………………………………………..66%


Visibility Multiplier Effect

Views
Content Blogs

Engine

Profiles Articles

PR Docs, PPT
Video Website
Photo Audio
(SEO and PPC)

Time


?
Content
Problem
Offline Online

+

QR + Reviews + Testimonials =
Credibility & Rankings
(…local search domination)

Ever used one of these?

Microsoft Google


How Do QR Codes Work?

Sends to a web page, a location, a video, vCard and others.


QR Code Stats

52%
Have seen or heard of QR Codes.


QR Code Stats

28%
Have scanned a QR Code
with a smartphone.


QR Code Stats

6%
QR Code led to purchase of a
product or service.


Examples of QR Code Marketing


+


Optimization Tips

Source: www.seomoz.org/blog/tips-to-use-google-for-seo


I Know a Company
Started a Blog
Writes Posts
Creates Profiles
Syndicates Content
Creates New Content
Syndicates from G+
…that gets results!


Case Study – APECH
• Arizona Partnership to End Childhood Hunger
• Having a social media presence; blog, social
media profiles and online videos
• APECH received a $20,000 grant from WalMart
Charities from an online search
• APECH is social media leader for gov’t agencies


Social Media in Action – ROI
Partnership Goals for Measuring Results and ROI
1. Increase social mentions and create inbound links to your
website.
2. Improve local keyword rankings for your top landing pages.
3. Increase traffic to your website.
4. Build an online community through social media marketing.
5. Create inquiries for your brand.


Plan for Success

www.MintSocial.com

Matthew O’Brien
http://gplus.to/matthewobrien
http://gplus.to/mintsocial
480-818-MINT
mint@MintSocial.com
MintSocial.com


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