This presentation focuses on 5-7 employment branding aand recruitment marketing campaigns and case studies. Our expert will get real on the results and how they went about creating the campaigns. We will discuss the time involved, channels used, effort and how companies should go about using different channels to reach audiences by location, demographic and salary.
Content is King. How to Create Sticky Recruiting & Employment Branding Campaigns
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2. HRCI & SHRM
APPROVED WEBINAR
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Program numbers sent to you via email upon program completion. !
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Our Audience Is Diverse and Informed!
30,000,000+!
Years Experience!
No College!
Reason for visitâŚ!
Members!
50%!
50%!
Male!Female!
College!
Grad School!
52%!
22%! 26%!
52%!
job search!
44%!
researching !
companies!
4%!
other!
10. POLL QUESTION #1
WHATâS THE MOST
IMPORTANT REASON TO
CREATE CONTENT?:
â˘âŻ CANDIDATE
ENGAGEMENT
â˘âŻ CANDIDATE
QUALITY
â˘âŻ TALENT PIPELINE
â˘âŻ EXPAND THE BRAND
â˘âŻ SEO
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14. POLL QUESTION #2
WEâRE USING THE
FOLLOWING TO CONDUCT
CANDIDATE RESEARCH:
â˘âŻ FOCUS GROUPS
â˘âŻ COMPETITIVE
ANALYSIS
â˘âŻ JOB SEEKER SURVEYS
â˘âŻ BENCHMARKS
â˘âŻ OUR DATA
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17. #BLOGGING4JOBS
MEASURE
â˘âŻ Source of hire!
â˘âŻ Turnover by source!
â˘âŻ Clicks to conversion!
â˘âŻ Cost per applicant!
â˘âŻ Engagement by source!
20. #BLOGGING4JOBS
MEASURE: CASE STUDY
â˘âŻ Event page created as lead
generation tool!
â˘âŻ Created by: Recruitment
Branding!
â˘âŻ Pipeline managed by:
Recruiting !
22. #BLOGGING4JOBS
MEASURE: CASE STUDY
Week 1 results!
â˘âŻ Created 230 applicants all in the sales
space!
â˘âŻ More ďŹeld vs. inside sales !
â˘âŻ QualiďŹed but too senior!
29. Jessica Miller-Merrell!
@jmillermerrell!
Jennifer Tharp
@jterryrecruit!
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LinkedIn: b4j.co/jtharp!
SOURCES
Hootsuite Case Study
b4j.co/HootsuiteHROS!
Things to Knowe Before
You Start a Recruiting
Blog b4j.co/recruiting-blog!
Job What Content Do You
Need to Recruit
b4j.co/recruiting-content!
How Hot Job Market is
Impacting Your
Recruiting & Hiring !
b4j.co/hot-job-market!
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SPEAKERS
LinkedIn: b4j.co/jmillermerrell!
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