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7 Secrets for Recruiting on Job Boards and Online Forums

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Workology
Workology

Learn 7 secrets to recruiting and hiring on job boards and online forums. We share with you current trends and research in the market as well as examples of the best in class job postings and listings to recruit and hire targeted and qualified job seekers with out of the box and creative strategies that go beyond the traditional job board listings. Visit Blogging4Jobs.com/webinars to receive HRCI recertification credit for this webinar.

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#BLOGGING4JOBS
APPROVED FOR 1.0 HRCI RECERTIFICATION CREDIT #BLOGGING4JOBS ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !
#BLOGGING4JOBS OUR SPONSOR Coming Soon to Blogging4Jobs.com !
#BLOGGING4JOBS OUR PANELISTS Jessica ! Miller-Merrell! @jmillermerrell! Chris Burcham! @wchrisburcham!
UNDERSTANDING THE RECRUITING LANDSCAPE
TOUGHEST JOBS TO HIRE FOR Sources: Top Industries by Employment http://b4j.co/topjobs2014 &10 Hardest Jobs to Fill in 2014 http://b4j.co/10hardestjobs-2014! #BLOGGING4JOBS
#BLOGGING4JOBS POLL QUESTION - #1 • What’s your toughest job to fill? ! – Skilled Trade & Laborers! – Restaurant/Retail/Hotel Staff! – Sales Reps ! – Tech Staff (IT & Engineers) ! – Other !
#BLOGGING4JOBS COMPARING NOTES 2014 CareerXroads Report www.b4j.co/2014sourceofhire! !
#BLOGGING4JOBS POLL QUESTION - #2 • What are your top source of hire? ! – Referrals ! – Job Boards! – Career Site! – Direct Source! – College!
#BLOGGING4JOBS OUR 7 SECRETS • Branded Job Postings! • Job Aggregators! • Craiglist is Quirky Yet Effective ! • Powerful Job Postings! • PPC ! • Research ! • Niche Forums & Boards !
#1 - BRANDED JOB POSTINGS #BLOGGING4JOBS From Taco Bell Careers !
#1 – BRANDED JOB POSTING #BLOGGING4JOBS From Comcast Careers !
#1 – BRANDED JOB POSTINGS #BLOGGING4JOBS From Comcast Careers!
#BLOGGING4JOBS #2 – JOB AGGREGATORS
BENEFITS OF JOB AGGREGATORS • Mobile Friendly ! • Search Engine Optimized! • Paid Listing Options ! #BLOGGING4JOBS
#BLOGGING4JOBS POLL QUESTION - #3 • What job boards do I use most frequently? ! – The Big Guys (Monster/CB/LinkedIn)! – Niche job boards (SalesGravy, SnagaJob)! – Job Aggregators ! – Craigslist ! – Ad Targeting (Facebook, Adwords) !
#3 - CRAIGSLIST QUIRKY YET EFFECTIVE #BLOGGING4JOBS
#3 – CRAIGLIST QUIRKY & EFFECTIVE #BLOGGING4JOBS
#4 - CREATING POWERFUL JOB POSTINGS • Not a job description! • Keywords! • Video & photo elements! • Tells a story ! #BLOGGING4JOBS
#BLOGGING4JOBS JOB POSTING - DON’T
#BLOGGING4JOBS JOB POSTING - DO Source: LinkedIn Talent Blog http://b4j.co/jobpostingdo !
#5 – PAY PER CLICK (PPC) • Specific candidate targeting! • By keyword & geographic area! • Pay by the click in Adwords ! #BLOGGING4JOBS
#5 – PAY PER CLICK (PPC) #BLOGGING4JOBS
#BLOGGING4JOBS #6 – RESEARCH
#BLOGGING4JOBS #6 – RESEARCH
#7 – NICHE FORUMS & BOARDS • Targeting by niche or job ! • Lower cost ! • Higher engagement rate ! • Less visibility ! More Resources: List of Niche Job Boards http://b4j.co/nichejobboards! ! #BLOGGING4JOBS
#BLOGGING4JOBS QUESTIONS?
#BLOGGING4JOBS LEARN MORE ABOUT . . . • Chris Burcham www.b4j.co/chrisburcham! • Jessica Miller-Merrell www.b4j.co/jmillermerrell! ! Resources: 2014 Career Xroads Source of Hire Study http://b4j.co/2014sourceofhire/; Job Posting Tips http://b4j.co/jobpostingtips; Hardest Jobs to Fill in 2014 http://b4j.co/10hardestjobs-2014; Top Industries by Employment http://b4j.co/topjobs2014; NPR Visual Job Posting Example http://b4j.co/jobpostingdo; Niche Job Board List http://b4j.co/nichejobboards! ! ! !
#BLOGGING4JOBS OUR SPONSOR Coming Soon to Blogging4Jobs.com !
APPROVED FOR 1.0 HRCI RECERTIFICATION #BLOGGING4JOBS CREDIT ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !

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7 Secrets for Recruiting on Job Boards and Online Forums

  • 2. APPROVED FOR 1.0 HRCI RECERTIFICATION CREDIT #BLOGGING4JOBS ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !
  • 3. #BLOGGING4JOBS OUR SPONSOR Coming Soon to Blogging4Jobs.com !
  • 4. #BLOGGING4JOBS OUR PANELISTS Jessica ! Miller-Merrell! @jmillermerrell! Chris Burcham! @wchrisburcham!
  • 6. TOUGHEST JOBS TO HIRE FOR Sources: Top Industries by Employment http://b4j.co/topjobs2014 &10 Hardest Jobs to Fill in 2014 http://b4j.co/10hardestjobs-2014! #BLOGGING4JOBS
  • 7. #BLOGGING4JOBS POLL QUESTION - #1 • What’s your toughest job to fill? ! – Skilled Trade & Laborers! – Restaurant/Retail/Hotel Staff! – Sales Reps ! – Tech Staff (IT & Engineers) ! – Other !
  • 8. #BLOGGING4JOBS COMPARING NOTES 2014 CareerXroads Report www.b4j.co/2014sourceofhire! !
  • 9. #BLOGGING4JOBS POLL QUESTION - #2 • What are your top source of hire? ! – Referrals ! – Job Boards! – Career Site! – Direct Source! – College!
  • 10. #BLOGGING4JOBS OUR 7 SECRETS • Branded Job Postings! • Job Aggregators! • Craiglist is Quirky Yet Effective ! • Powerful Job Postings! • PPC ! • Research ! • Niche Forums & Boards !
  • 11. #1 - BRANDED JOB POSTINGS #BLOGGING4JOBS From Taco Bell Careers !
  • 12. #1 – BRANDED JOB POSTING #BLOGGING4JOBS From Comcast Careers !
  • 13. #1 – BRANDED JOB POSTINGS #BLOGGING4JOBS From Comcast Careers!
  • 14. #BLOGGING4JOBS #2 – JOB AGGREGATORS
  • 15. BENEFITS OF JOB AGGREGATORS • Mobile Friendly ! • Search Engine Optimized! • Paid Listing Options ! #BLOGGING4JOBS
  • 16. #BLOGGING4JOBS POLL QUESTION - #3 • What job boards do I use most frequently? ! – The Big Guys (Monster/CB/LinkedIn)! – Niche job boards (SalesGravy, SnagaJob)! – Job Aggregators ! – Craigslist ! – Ad Targeting (Facebook, Adwords) !
  • 17. #3 - CRAIGSLIST QUIRKY YET EFFECTIVE #BLOGGING4JOBS
  • 18. #3 – CRAIGLIST QUIRKY & EFFECTIVE #BLOGGING4JOBS
  • 19. #4 - CREATING POWERFUL JOB POSTINGS • Not a job description! • Keywords! • Video & photo elements! • Tells a story ! #BLOGGING4JOBS
  • 21. #BLOGGING4JOBS JOB POSTING - DO Source: LinkedIn Talent Blog http://b4j.co/jobpostingdo !
  • 22. #5 – PAY PER CLICK (PPC) • Specific candidate targeting! • By keyword & geographic area! • Pay by the click in Adwords ! #BLOGGING4JOBS
  • 23. #5 – PAY PER CLICK (PPC) #BLOGGING4JOBS
  • 26. #7 – NICHE FORUMS & BOARDS • Targeting by niche or job ! • Lower cost ! • Higher engagement rate ! • Less visibility ! More Resources: List of Niche Job Boards http://b4j.co/nichejobboards! ! #BLOGGING4JOBS
  • 28. #BLOGGING4JOBS LEARN MORE ABOUT . . . • Chris Burcham www.b4j.co/chrisburcham! • Jessica Miller-Merrell www.b4j.co/jmillermerrell! ! Resources: 2014 Career Xroads Source of Hire Study http://b4j.co/2014sourceofhire/; Job Posting Tips http://b4j.co/jobpostingtips; Hardest Jobs to Fill in 2014 http://b4j.co/10hardestjobs-2014; Top Industries by Employment http://b4j.co/topjobs2014; NPR Visual Job Posting Example http://b4j.co/jobpostingdo; Niche Job Board List http://b4j.co/nichejobboards! ! ! !
  • 29. #BLOGGING4JOBS OUR SPONSOR Coming Soon to Blogging4Jobs.com !
  • 30. APPROVED FOR 1.0 HRCI RECERTIFICATION #BLOGGING4JOBS CREDIT ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !