BlogWorld & New Media Expo Promo Deck

NEW YORK Co-Located with

& NEW MEDIA
Jacob Javits Convention Ctr.
Conference: June 5-7 • Exhibits: June 6-7
EXPO 2012 LOS ANGELES
The First and Only Industry-wide Conference, Tradeshow & Media Event for All New Media
Los Angeles Convention Ctr.
Conference: Oct. 4-6 • Exhibits: Oct. 5-6

This isYour Business’s

Most Important
Promotion Opportunity
of 2012

W W W . B L O G W O R L D E X P O . C O M

“If you want to see the future then you

global influencers
have to be here. That’s how you become
a transformational organization and how

converge here
you build competitive advantage.”

— Bonin Bough, Global Director of The First and Only Industry-wide Conference
Digital & Social Media, PepsiCo Tradeshow & Media Event for All New Media

> To Get Business Done

BlogWorld & New Media Expo is the
epicenter of the biggest communication revolution in
history. New media is changing peer networking,
news reporting, media consumption, and
relationships between customers and brands. If it
hasn’t already, it will radically change your business.

Thousands of social influencers and internet icons converge
here every year to share the latest trends in new media tools,
tactics and strategies.

This mega event is the only industry-wide new media
tradeshow and conference, attracting decision-makers from
across the blogosphere. From the publishing and
broadcasting rockstars in blogging, podcasting, web TV,
internet radio and YouTube, to citizen journalists, social media
and community managers and C-level executives, they're all
here with a common interest...All things related to social
media, and connecting with companies like yours.

This event is the single most important promotion
opportunity of 2012 for your business.

BLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 2


“I still get cramps in my hand from all the notes

world’s largest new
that I took! Everything was amazing. I can’t pick
one thing that was the best. There was so

media conference
much helpful information.”
“The quality of the presenters was Awesome!.
The First and Only Industry-wide Conference
Plus the breadth of the content, incredible.” Tradeshow & Media Event for All New Media

> 3 Days of Leading-Edge Presentations by Industry Icons

The Conference that will transform
you, your blog, and your business. If you
are a new media content creator, or a fortune 500 Guy Kawasaki Jeffrey Hayzlett Darren Rowse Jermaine Dupri Joanna Drake Earl Kevin Pollak
company you will find the education you need at
the worlds largest and most comprehensive New
Media and Social Media Conference.
Attendees come by the thousands to enjoy 3 days of
leading-edge seminars and keynotes presented by Bonin Bough Brian Solis Rob Barnett Chris Brogan Jeremiah Owyang Don Lemon

thought leaders, maverick online content creators and
media moguls from across the globe. These are the
people driving the newest Social Media trends and
methods, New Media communication and technology,
and digital publishing and broadcasting business success. Gary Vaynerchuk Penn Jillette Jim Louderback Cali Lewis Tim Ferriss Adam Carolla

Speakers have included renowned personalities such as:
Mark Cuban Guy Kawasaki Jeffrey Hayzlett Jermaine Dupri
Rob Barnett Gary Vaynerchuk Laura Fitton Brian Solis
Chris Brogan Amber Naslund Tim Ferriss Scott Monty
Joanna Drake Earl Jason Falls Penn Jillette Don Lemon
Adam Carolla C.C. Chapman Chad Vader Aliza Sherman Mark Cuban Amber Naslund Jay Baer C.C. Chapman Wendy Piersall Jason Falls

Bonin Bough Scott Stratten Cali Lewis Jim Louderback
And hundreds more...
This is where businesses and content creators
come to get Educated, Empowered and Inspired!
Richard Jalichandra Scott Monty Scott Stratten Laura Fitton Chad Vader Aliza Sherman



“We met so many passionate bloggers and social

the industry’s most
media professionals! We learned tons talking to
them; the feedback was really helpful in how we

socially visible event
can further improve our product. We can definitely
say this is The Event for anyone in the blogging
and social media industry..” The First and Only Industry-wide Conference
Tradeshow & Media Event for All New Media

> More than 300 Million Impressions in just 3 Days* — Chang Kim, Google/Blogger
* Independently reported Twitter data by hashtracking.com during BlogWorld & New Media Expo 2011.

This is the first and only industry-wide
event for New Media and Social Media Radian6, a social media monitoring
company, indepentently tracked and
and prolific social sharing by attendees
reported social data about BlogWorld.
continuously nurtures growth, reach and This data is from just a single event.
opportunities for our sponsors.

In the minds of industry leaders, new media and social • More than 40,000 individual posts tracked over just 3 days.
media innovators and influencers--and social savvy
brands--this is THE de facto event for education, • Day 1 generated 15,421 posts by midnight!
business and networking opportunities. Our top organic
search engine rankings are the result of years of
comprehensive, quality conference content, the largest
networking and exhibition environment in the new media
industry, voluminous online social media coverage, and a
highly-regarded attendee experience that keeps people
talking, sharing, tweeting, blogging, and linking to our
event site time and time again.

Influential bloggers
and social media
leaders post
messages live from
the show, reaching
millions in their
networks. “Looking at the social media data from BlogWorld, it’s pretty clear that
the event generated a lot of buzz.” — Radian6



“Best in the world. We flew all the way from Korea

a truly diverse &
just for this event…awesomeness!”
— David Lee, Wetoku

global community “This is the 1 conference I’m willing to commute
for 15 hours (each way) to get to every year.”
— Darren Rowse, Problogger.net (Australia)

> That Extends Your Brand Influence Internationally

BlogWorld attendees represent the
global community because this is an event
which attracts content creators, social influencers and
online community leaders from more than 40 nations.
Australia Belgium Brazil
Canada Chile China
Costa Rica Denmark Egypt
Finland France Germany
Ghana Hungary India
Indonesia Ireland Israel
Italy Japan Kazakhstan
Kenya Korea Malaysia
Mexico Montenegro Nepal
Netherlands New Zealand Nigeria BlogWorld attendees come from over 40 countries. This worldwide social network
Pakistan Panama Paraguay and community footprint empowers BlogWorld sponsors with global brand reach.
Philippines Portugal Romania
Russian Fed. Saudi Arabia Scotland
South Africa Spain Sri Lanka
Sweden Switzerland Togo
Turkey U.A.E. U.K.
United States Vatican City State



“We’re looking to bring more

reaching out
awareness and exposure to our support
tech and apps... There is a huge

touching millions
opportunity for exposure.”

— Thomas Cornell The First and Only Industry-wide Conference
Blackberry Tradeshow & Media Event for All New Media

> Our Attendees are the Most Prolific Online Influencers

BlogWorld attendees reach more than 250 Million People each month with new media content including Blogs,
Podcasts, Digital Broadcasts, Videos and Social Media networking using Twitter, Facebook, Google+, YouTube and more...

The audiences of our attendees have their own audiences and followers, Sysomos indepentently tracked
whom they share with. This multiplying effect spreads impressions by orders reporting and social messages about
of magnitude, generating more than 400 Million Impressions each month. the show (in just 3 days), and found...

933 blog posts • 24,402 tweets • 336 news articles!

Monthly Audience of Attendees “Twitter is a great way to get information to people who couldn’t actually
be there. From those 24,402 tweets about BlogWorld, 44.49% of the
tweets were original tweets. However, 36.35% of the tweets were
retweets. That means that a good portion of the tweets were people
• 1 MILLION to 4 MILLION+ 22% passing on the talk to even secondary sources and beyond.”

• 100,000 to 1 MILLION 24%
GLOBAL REACH FROM THE SHOW
• 10,000 to100,000 33%
Audience and Attendee Statistics based on attendee survey responses and
analytics from sources such as Compete, Quantcast and Alexa.

“The conference also had people all over the world talking about it. A
“Tweets just from 3 days at BlogWorld generated 323 million impressions, look at where tweets about BlogWorld were coming from shows us that
people around the world were either at the conference, retweeting
hitting 30.4 million people...that’s a story!” — Hashtracking.com tweets from the conference or discussing the information that was
coming from it.” — Sheldon Levine, Sysomos



“We’re signing partnerships, getting new talent

new business,
into our community. There’s just incredible talent
here, opportunities to network and build your

qualified buyers
business contacts. It’s overwhelmingly positive.”

— Yury Polnar, Marketing Acquisitions The First and Only Industry-wide Conference
Manager, Demand Media Tradeshow & Media Event for All New Media

> You’re in the Company of Decision-Makers

Attendees are here to do business. They
come to find resources and make important
business decisions. Our surveys reveal successful
Expo experiences!

79% of attendees came to visit exhibitors
and make new business contacts.

“ We’ve been very pleased with the traffic...Our product is
for video, which is growing by leaps and bounds—especially in
the blogging space. Blogword is the perfect venue to show-
case our product.
”
— Christine Porter, Telestream
BlogWorld attendees are satisfied customers:
78% of attendees found new vendors 99.6% had a positive experience and plan to return!

they’re planning to do business with. 92% recommend BlogWorld & New Media Expo to friends & colleagues.

“ The show has been phenomenal for us. We launched a
product live from Blogworld. The influencers for the customers
that we designed this product for are attendees here. We
absolutely have met our objectives… The traffic has been
really good business — people stopping by our booth are
interested, engaged and willing to ask questions. They aren’t
just looking for handouts; they are really interested in learning
about the product!
”
— Kathy Edwards, Lexmark


Data shown from Attendee Survey. W W W . B L O G W O R L D E X P O . C O M

“We got the word out to our target audience much

sharing your brand
more efficiently than through traditional marketing
channels. The resulting buzz landed us press in

in real-time
top-tier blogs such as Engadget and GigaOm, as
well as traditional outlets like PC Magazine.”
— Dan Pacheco, Founder & CEO, BookBrewer Tradeshow & Media Event for All New Media

> Amplifying Impressions from the Expo to the World

Blogging &
89% of attendees post online from the Expo, sharing their Micro-blogging
experience on Blogs, Twitter, Facebook, Podcasts, YouTube and more...
Mobile Social
BlogWorld on-site experiences are shared by our attendees continuously, engaging Media Posts
communities in important conversations about your brand. This is your opportunity to
participate in these brand defining conversations and build new relationships. Twitter,
Facebook,
Google+ &
Other Social
Networks

Emails

Instant
Messaging

Photos,
Videos
Attendees share brand impressions across the Web. & YouTube

Podcasts,
& Radio

Location-based
Services

Social Index Sites


Data shown from Attendee Survey. W W W . B L O G W O R L D E X P O . C O M

“I went to BlogWorld last week, took a

this is one event that
camera and shot little vignettes and put them
on the air. It’s really crazy how social media

makes the news
takes the power of an idea to the next level.”

— Don Lemon, News Anchor, CNN

> Covered by Far-reaching Media and News Sources

BlogWorld draws coverage from major
traditional and online news media
including CNN, ABC, NBC,
CBS, Wall Street Journal,
Inc., LA Times, USA Today,
Fast Company, Forbes,
Huffington Post,
TechCrunch, WebProNews,
Tech Zulu, TNW and more...

BlogWorld is an exciting forum
for members of both the new
and traditional media. Stories
covering presenters, innovative
new media tech start-ups,
social media trends and online
business spread around the
globe via news sites, blogs, TV
& radio interviews, live-streamed
videos, podcasts, Twitter,
Facebook, YouTube, Google+
and other social streams.
The hottest industry
news begins here.



“BlogWorld gives us the opportunity to get

get key feedback
directly in front of our audience and meet our
community in real life. The conference attracts

for new products
an amazing group of bloggers in a fun
environment that makes it well worth
a booth in the Expo hall..” The First and Only Industry-wide Conference

> Real-time, Live Reactions for Beta up to Final Launches — Jenna Langer, Dir. of Community & Strategy, Livefyre

BlogWorld is your face-to-face testbed
and marketing springboard with voracious
technology consumers, early-adopters and new
media experts all under one roof.

New media companies come here to show early-stage
technology and get critical feedback for one simple reason:
savvy consumers arrive in droves looking for what’s new,
innovative and on the cutting-edge.

Livefyre gave first peeks at their blog commenting
technology in beta form at an earlier BlogWorld event,
gathered feedback, then returned to the Expo to launch and
market the final product (they even did their first live
installation on an attendee’s blog right in their booth).

“Between the product demos and blogger interviews, we
were able to meet a ton of people and connect with some
truly amazing members of our community. Our booth was
buzzing from the minute the convention center
opened and it felt like things didn’t slow down until we
were on the plane back to SF...We were literally blown
away by the passion and energy of the blogging elite.”
— Joe Bertino, Marketing Manager, Livefyre



“We’re here showing off our newest

get social, innovate
cameras, connecting with all the bloggers
and videographers, the people who do the

and connect
most innovative things with our products.
And we’re getting important feedback to
see what they like and don’t like.” The First and Only Industry-wide Conference

> Reach Customers with Fresh, New Brand Experiences — Jennifer Cisney, Social Media Manager, Kodak

BlogWorld is your test bed for the
newest ways to connect with your
marketplace using social media, online
communities, modern technology and
entertainment.

Isn’t it about time you caught up to your customers with
technology and communication? Want to truly think and act
outside the box with your marketing this year? Get creative,
get customers involved using the latest social tech, and do
it here, where the early adopters flock and flourish.

“The first ever BlogWorld QR Code Trip was a resounding
success and gave Kodak the opportunity to work with
some great brands to engage fans and friends at the show.
More than a thousand QR Code Trip brochures were
distributed to attendees and the initiative was covered in the
press and on many influential blogs.” — Tom Hoehn,
Director, Worldwide Interactive Marketing, Kodak

BlogWorld is the place to get your marketing up to speed,
connecting and creating conversations with customers.



“It's about learning how to speak with your

the place for activation
customers again. Getting into the channels
where they are. This why we're here.”

and engagement — Scott Monty, Global Digital & Multimedia
Communications Manager, Ford Motor Company The First and Only Industry-wide Conference

> Engaging the Influencers Creates Growth Opportunities

BlogWorld is the ultimate plaform for
engaging marketplace trendsetters with
social media-powered promotions that introduce,
inform and most importantly invite influential
consumers into new experiences with your brand.

Ford engages influential consumers and sparks
conversation across the social web with creative
brand activations at BlogWorld. Ford Motor Company’s
Group Vice President for Global Marketing teased
attendees with the launch of the new Ford Escape
GoldRun National Challenge at BlogWorld 2011. By
scanning QR codes on the camouflaged all-new Escape
SUV, attendees were taken
to a special microsite for an
exciting mobile/social
challenge. New product
customizer apps for web
and iPad, and a new electric
car, were introduced live on
the show floor as well.

"This is the most important place for a CMO to be."
— Jim Farley, VP for Global Marketing Sales & Svc., Ford Motor Co.



Gender Makeup
attendee profile • Female 49%
and statistics • Male 51% The First and Only Industry-wide Conference

> Content Creators, Decision-Makers, Business Leaders

Type of New Media Produced Annual Revenue of Blog or Site
Blog 79% (up from 30% 1yr ago)
Social Network (Twitter, FB, etc) 65% (up from 25% 1yr ago) • greater than $500,000 12%
WebTV or Internet Video 21% (up from 11% 1yr ago) • $200,000 - $500,000 5%
Podcast or Internet Radio 18% (up from 14% 1yr ago)

E-Books 17% (up from 6% 1yr ago) • $5,000 - $200,000 20%
Digital Photography 16% (up from 10% 1yr ago)
• $5,000 or less 24%
Online Forum 15% (up from 7% 1yr ago)

Connection to New Media Job Titles & Roles
26% CEO, President, 10% CIO, CTO,
New Media Content Creator 59% (up from 40% 1yr ago) Owner, Founder COO, CMO, VP

PR/Ad/Marketing Agency 36% (up from 17% 1yr ago) 2% Business 3% Developer, Tech,
Coach, Consultant Engineer, Webmaster
Small to Mid-sized Business 32% (up from 15% 1yr ago)
8% Blogger, 1% Community
Vlogger Director, Evangelist
New Media Product/Svc Sales 16% (up from 8% 1yr ago)
2% Educator, 12% Bus. Dev.,
Corporate Communication 15% (up from 7% 1yr ago) Student Sales, Mktg., PR, SEO

Education 14% (up from 9% 1 yr ago) 7% Editor, 1% Creative Director,
Journalist Digital Artist
Traditional Journalism 9% (up from 5% 1yr ago)
14% Director, 15% Other New
Manager Media Consumers


Data shown from 2011 Attendee Survey. W W W . B L O G W O R L D E X P O . C O M

NEW YORK
& NEW MEDIA
Co-Located with

Jacob Javits Convention Ctr.
EXPO 2012 Conference: June 5-7 Exhibits: June 6-7

The First and Only Industry-wide Conference, Tradeshow & Media Event for All New Media LOS ANGELES
Los Angeles Convention Ctr.
Conference: Oct. 4-6 Exhibits: Oct. 5-6

It’s time to make a breakthrough in your marketplace.

Time to develop relationships, conversations,

understanding and market share.

It’s time to grow your businesss, at BlogWorld.

For Sponsorship and Exhibiting Opportunities contact:

Patti Hosking, Director of Business Development • Phone: 858.309.4747, x109 • Email: Patti@BlogWorldExpo.com • Skype: patti.hosking
Jen Wojcik, Business Development • Phone: 512-468-5056 • Email: Jen@BlogWorldExpo.com • Skype: thejenatx

©BlogWorld, LLC. All Rights Reserved.

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