Rebecca Braglio's breakout session at BlogPaws 2012: Monetization 101 - Can I make money off this thing?

1. Can I M ak e M oney Off
T hi s T hi ng?
A fter all – I ’m wor k i ng my tai l off!
R ebecca B r agli o
T heP hi ll yD og.com
1

2. The Reality
• Don’t quit your day job
• Limited financial gain
• Hustle
• Dedication
Chan4chan.com

4. H ow much
tr affi c?
•Page rank
•Social media following
•Email list – open rate
•Bounce rate
•Page views
•Community engagement
•Influence
•Geographic traffic
Sippanont Samchai

5. T r eat Your B log L i k e a
B USI NE SS
•Actual business entity
•Logo
•Tax ID
•Checking account/paypal
•Professional look

6. A d A venues
•Affliate links
•Google/adsense
•Blog networks
•Amazon store
•Ebook
•Banner/text ads - various sizes

7. A d A venues
•Featured posts/advertorial
•Email newsletter spots
•Events
•Giveaways
•Guest posts
•Social media consulting

9. G o L OCA L
• Phone book
• Yelp
• Google searches
• Twitter/facebook
• Magazine ads

10. M edi a K i t
•About section •Services
•stats •editorials
•demographics •promotions
•consulting
•Packages
•Testimonials Aroundmainline.com
•Contact us
What makes your blog distinctive?

11. H ow to D eter mi ne
P r i ci ng

12. Compar e, Compar e,
Compar e
•Print ads
•Other websites
•Educated guess
•Cost per click v. Cost per impression
•Bundle discounts
•Bartering

13. Sample P ack ages
•125x125 pixel ad above fold
•Newsletter shout-out, facebook/twitter
mentions, featured article
•Host contest, giveaway, twitter party
•250x500 pixel ad, happy hour event,
facebook/twitter mentions
•Determine length of package

14. No Follow
•Paid links can violate page rank guidelines
•Add rel=“no follow” attribute to the <a> tag
•“Advertisement”

15. If you have a paid advertising model on your website
where you sell ad space those ads should always
have a no follow tag on them. Since Google has
come out and said paid links are bad and very
frowned upon you want to make sure you don’t run
the risk of receiving a penalty by selling links,
because a paid advertising spot with a do follow tag
on it is nothing more than a paid link in the eyes of
the search engines.
<a href="http://blog.example.com" rel=“nofollow">My blog</a>

16. Banner ad
Featured 300x250 ad
article
125x125
ad

19. R ecommended
P r oducts