Mike Dicks represents digital content producers and deals with digital market issues. He discusses the concept of multi-platform content and how stories and narratives can be extended across multiple platforms like TV, web, and mobile. He provides examples of successful multi-platform projects and examines questions around who commissions, produces, and owns the customer across different distribution platforms and contracts. His role at the organization is to provide advice to members, lobby the government on issues, and support the growth of the digital content business industry.