1. scaleup.com.au
TURN A PROFIT:
INTRODUCTION TO
CONVERSION
OPTIMIZATION

2. scaleup.com.au
Step 1: Why do you want to learn conversion optimization?
Do you have a particular website or project in mind for today?
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Which particular problems do you want to apply conversion optimization to address?
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Which specific goals do you have?
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3. scaleup.com.au
Step 2: Quick Conversion Analysis Form
Website: ____________________________________ Date of analysis: ______________
Potential problem Present on the site?
Newsletter or blog distracting sales options?
No clear call to action which could make it harder for visitors to act
No clear value proposition could make it hard to differentiate
Unclear sales funnel with distracting elements and links
Does the site load slower than 2 seconds? (use gtmetrix.com)
Social media buttons could distract primary action buttons
Lack of testimonials could reduce credibility
Lack of trust symbols and evidence could reduce credibility
Unclear or complicated menu structure
Not being mobile responsive could reduce sales
(check with responsivedesignchecker.com)
Total Yes
Key learnings:
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4. scaleup.com.au
Step 3: Create a testing plan
Based on step 2 create a few hypothesis you can test. “Conversion will go up if:
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What do you need to learn in order to do the test:
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Which resources or people do you need access to?
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Which one thing will you do right after you leave today to get started?
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